Account

Name

Company Name

Job Title

Email

Logout

Mark Allsop

Chief Digital Marketing and Information Officer, Merlin Entertainments

Stories
- Rollercoasters, top attractions and innovation: How Mark Allsop prioritises his remit
  
  Even after a transformation program gone awry, Merlin Entertainments was committed to digitization. But when Mark Allsop came aboard, his plan was more iterative in nature.
- Five years ago, Merlin Entertainments began its digital transformation – what 92
  
  Businesses are beginning to realise large-scale transformations are ineffective and expensive. What is the alternative?

Events

Video
- Rollercoasters, top attractions and innovation: How Mark Allsop prioritises his remit
- Five years ago, Merlin Entertainments began its digital transformation – what 92

CHANNELS

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others