Top Technology Trends for CMOs 2023

2023's Most Important Technology Trends for CMOs

Watch 'Breaking the Bubble: 2023's Most Important Technology Trends for CMOs' to learn more about the potential of AI in marketing, what other trends these CMOs are reviewing and how marketing leaders can spot a bubble before it breaks. 

 

In the future, 2023 may be seen as a watershed year for the industry. Converging influences crystallised in the minds and habits of customers and businesses, all within mere months of one another.

 

Two years after the pandemic leaders were able to finally see hints of what the post-pandemic world resembles, adapting long held practices in response; geopolitical policy shifts influenced macro-economic riptides, pulling under established firms, particularly in finance; and OpenAI’s ChatGPT and its competitors revealed glimpses of the next societal revolution with AI. 

 

Yes, marketing leaders have had to navigate these and more. 

 

These particular marketing leaders, B2B CMOs in the technology sector, are especially exposed. Their businesses spearhead, support and simplify many of the innovative practices felt across the rest of the industry. It may be no surprise then that the roundtable debate centred largely on the effects of AI on the marketing function and its strategies. The seismic potential of the technology is not lost on these CMOs.

 

In short, AI is exciting, but marketing leaders should proceed with caution. This is still a nascent technology—OpenAI vastly under-appreciated the public appetite for a LLM solution—and reports of AI ‘hallucinations’, bias and unoriginality will impact teams who over-rely on AI today. Tomorrow is a different matter. These CMOs advise marketers to learn as much as they can now about LLMs so they can make the best use of its potential; this will become the ultimate “co-pilot”. 

 

Top tip? Learn how to ask it and yourself better questions to aid creativity and problem-solving. 

Watch 'Breaking the Bubble: 2023's Most Important Technology Trends for CMOs' to learn more about the potential of AI in marketing, what other trends these CMOs are reviewing and how marketing leaders can spot a bubble before it breaks. 

 

B2B Marketing Leaders:

Join these B2B CMOs in uncovering the latest trends in 2023 while discovering the potential of AI in marketing, in this Studio roundtable debate. Moderated by Peter Stojanovic, Editor, HotTopics

Watch now: Breaking the Bubble: 2023's Most Important Technology Trends for CMOs

 

Ready to discover more? If you liked these highlights, click the button below to watch the full roundtable debate.

 

This roundtable was recorded at The Studio. To find out more, click ‘The Studio’.

 


The Studio: Marketing leaders

Want to dive deeper into the trends and strategies shaping the world of marketing? Join us at The Studio - HotTopics' flagship event for marketing leaders. Here, you'll find a vibrant platform for learning, networking, and driving innovation within the marketing sphere. Whether you choose to connect in person at the iconic Abbey Road Studios or join us virtually, you'll be a part of a truly global conversation. Reserve your spot today and be a part of the fastest-growing community of marketing leaders!

Find out more

 

Join the leading CMO community


Looking to connect with other marketing pioneers and gain valuable insights? Join the [CMO Community](link to CMO community page) at HotTopics. Be part of a vibrant group of global marketing leaders who are driving innovation and reshaping the marketing landscape. In our community, you'll get access to exclusive content, curated events, and the opportunity to engage in thought-provoking discussions with peers. So why wait? Join the CMO Community at HotTopics today and start connecting with leaders who are shaping the future of marketing!

Join CMO community

Mask group-2

SUBMIT A COMMENT

We love getting input from our communities, please feel free to share your thoughts on this article. Simply leave a comment below and one of our moderators will review
Mask group

Join the community

To join the HotTopics Community and gain access to our exclusive content, events and networking opportunities simply fill in the form below.

Mask group