Top Technology Trends for CMOs 2023

2023's Most Important Technology Trends for CMOs

Watch 'Breaking the Bubble: 2023's Most Important Technology Trends for CMOs' to learn more about the potential of AI in marketing, what other trends these CMOs are reviewing and how marketing leaders can spot a bubble before it breaks. 

In the future, 2023 may be seen as a watershed year for the industry. Converging influences crystallised in the minds and habits of customers and businesses, all within mere months of one another.

Two years after the pandemic leaders were able to finally see hints of what the post-pandemic world resembles, adapting long held practices in response; geopolitical policy shifts influenced macro-economic riptides, pulling under established firms, particularly in finance; and OpenAI’s ChatGPT and its competitors revealed glimpses of the next societal revolution with AI. 

Yes, marketing leaders have had to navigate these and more. 

These particular marketing leaders, B2B CMOs in the technology sector, are especially exposed. Their businesses spearhead, support and simplify many of the innovative practices felt across the rest of the industry. It may be no surprise then that the roundtable debate centred largely on the effects of AI on the marketing function and its strategies. The seismic potential of the technology is not lost on these CMOs.

In short, AI is exciting, but marketing leaders should proceed with caution. This is still a nascent technology—OpenAI vastly under-appreciated the public appetite for a LLM solution—and reports of AI ‘hallucinations’, bias and unoriginality will impact teams who over-rely on AI today. Tomorrow is a different matter. These CMOs advise marketers to learn as much as they can now about LLMs so they can make the best use of its potential; this will become the ultimate “co-pilot”. 

Top tip? Learn how to ask it and yourself better questions to aid creativity and problem-solving. 

Watch 'Breaking the Bubble: 2023's Most Important Technology Trends for CMOs' to learn more about the potential of AI in marketing, what other trends these CMOs are reviewing and how marketing leaders can spot a bubble before it breaks. 

B2B Marketing Leaders:

Join these B2B CMOs in uncovering the latest trends in 2023 while discovering the potential of AI in marketing, in this Studio roundtable debate. Moderated by Peter Stojanovic, Editor, HotTopics

• Louise Robertson, Global Marketing Director, Pattern Insurance
• Sarah Thomas, Group CMO & EVP, Capgemini
• Jussi Wacklin, CMO & SVP, T-Systems International
• Emma Acton, VP of Global Marketing, Iron Mountain
• Jason Hemingway, CMO, Phrase
  
  

Watch now: Breaking the Bubble: 2023's Most Important Technology Trends for CMOs' 

Ready to discover more? If you liked these highlights, click the button below to watch the full roundtable debate.

This roundtable was recorded at The Studio. To find out more, click ‘The Studio’.

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