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CMO 2.0 

Redefining the B2B CMO

CMO 2.0 brings senior B2B marketing leaders together to navigate the expanding CMO mandate, share what works and lead growth with greater influence and impact.

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The CMO role no longer stops at marketing

Today’s B2B CMOs are expected to build brands, create demand, shape customer experience, harness data and AI and contribute directly to growth. The opportunity is bigger, but so is the pressure to prove marketing’s value and influence decisions across the business.

Get involved through peer conversations, events, experiences and practical insight from the HotTopics community. Connect with marketing leaders facing the same challenges, learn what is working and explore how the next generation of CMOs are building influence, driving growth and shaping the business.

 

Upcoming events

Join CMO 2.0 conversations and dedicated B2B marketing sessions at HotTopics Studio to connect with peers, challenge thinking and share what is working.

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CIO | CISO | CDO - Data

The decision advantage: What happens when organisations see more?

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Calendar_whiteCalendar_pink_purple 18 Aug 2026

CMO

HotTopics Global B2B CMO 100 Celebration

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Calendar_whiteCalendar_pink_purple 1 Sep 2026

CMO

HotTopics Future B2B CMO 100 Celebration

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Calendar_whiteCalendar_pink_purple 2 Sep 2026

CIO | CISO

AI agents at scale: Where value and governance meet

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Calendar_whiteCalendar_pink_purple 3 Sep 2026

CIO | CISO | CDO - Digital

Security at machine speed: Where does the human sit?

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Calendar_whiteCalendar_pink_purple 8 Sep 2026

CIO

HotTopics Future CIO 100 Celebration

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Calendar_whiteCalendar_pink_purple 10 Sep 2026

CIO | CISO | CDO - Digital

Security’s existential threat: Pragmatic defence through frontier and zero-day risk

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Calendar_whiteCalendar_pink_purple 10 Sep 2026

CIO | CISO

The ultimate trade-off? Balancing trust, risk, and growth in 2026

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 15 Sep 2026

CIO

HotTopics Global CIO 100 Celebration

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Calendar_whiteCalendar_pink_purple 15 Sep 2026

CIO | CISO | CDO - Digital

When AI rewrites the organisation, who owns the software?

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Calendar_whiteCalendar_pink_purple 16 Sep 2026

CMO

Where B2B marketing creates competitive advantage now

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Calendar_whiteCalendar_pink_purple 17 Sep 2026

CIO | CISO

The hidden cost of reactive IT

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Calendar_whiteCalendar_pink_purple 22 Sep 2026

CISO

A Taste of Quantum Aboard Sunborn

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 22 Sep 2026

CMO

Marketing's operating system: What should humans still own?

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Calendar_whiteCalendar_pink_purple 22 Sep 2026

CISO | CDO - Digital | CIO

From agents to outcomes: Who is accountable for customer trust?

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Calendar_whiteCalendar_pink_purple 23 Sep 2026

CIO

The tech leader’s next directive: Service excellence

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 24 Sep 2026

CMO

Everyone wants pipeline. What actually creates demand?

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 24 Sep 2026

CIO | CISO | CDO - Data

See, predict, respond: Building resilient supply chains in an era of constant disruption

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 29 Sep 2026

CISO

The resilience mindset: Getting CEOs, CIOs and CISOs on the same page

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Calendar_whiteCalendar_pink_purple 30 Sep 2026

CISO

Future CISO 100 celebration: Are you ready for the C-Suite?

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Calendar_whiteCalendar_pink_purple 1 Oct 2026

CIO | CISO

Adaptive defence: Rewiring security controls for AI’s velocity

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 1 Oct 2026

CIO | CISO | CDO - Digital

AI’s paradox: Innovation or governance

Location_whiteLocation_pink_purple Germany

Calendar_whiteCalendar_pink_purple 6 Oct 2026

CIO | CISO | CDO - Digital

The hidden value of trust: Strategic safeguards for agentic AI success

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Calendar_whiteCalendar_pink_purple 6 Oct 2026

CDO - Data

HotTopics Global CDO 100 Celebration

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Calendar_whiteCalendar_pink_purple 7 Oct 2026

CIO | CISO

An evening on Amsterdam’s historic canals

Location_whiteLocation_pink_purple Amsterdam

Calendar_whiteCalendar_pink_purple 7 Oct 2026

CISO

CISO 100 celebration: Keeping up with external threats, internal expectations

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Calendar_whiteCalendar_pink_purple 8 Oct 2026

CIO | CISO

Beyond efficiency: What happens when risk is left behind?

Location_whiteLocation_pink_purple Amsterdam

Calendar_whiteCalendar_pink_purple 8 Oct 2026

CIO | CISO

What technology leaders need before they trust recovery

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Calendar_whiteCalendar_pink_purple 13 Oct 2026

CIO | CISO | CDO - Digital

Agents and behavioural risk: You don’t know what you can’t see

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Calendar_whiteCalendar_pink_purple 13 Oct 2026

CMO

AI, pipeline generation and marketing’s false-positive problem

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Calendar_whiteCalendar_pink_purple 14 Oct 2026

CIO | CISO

What should the IT function stop doing?

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Calendar_whiteCalendar_pink_purple 15 Oct 2026

CIO | CISO

Designing a new operating model for agentic security operations

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Calendar_whiteCalendar_pink_purple 15 Oct 2026

CIO | CISO

The AI control question hanging over technology leaders

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 20 Oct 2026

CIO | CISO | CDO - Digital | CDO - Data | CMO

HotTopics Studio Nashville

Location_whiteLocation_pink_purple Country Music Hall of Fame, Nashville

Calendar_whiteCalendar_pink_purple 26 Oct 2026

CIO | CISO

Building the security operating model for an agentic future

Location_whiteLocation_pink_purple Virtual

Calendar_whiteCalendar_pink_purple 3 Nov 2026

CDO - Digital | CIO

The Trust Gap: Why Brittle Data Foundations are the Silent Killer of Agentic AI - London

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 4 Nov 2026

CIO | CISO | CDO - Digital

Securing agents in highly-regulated industries

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Calendar_whiteCalendar_pink_purple 5 Nov 2026

CIO | CISO | CDO - Digital

C-suite culinary experience at the Langham

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 10 Nov 2026

CISO | CDO - Digital | CIO

The agentic SOC: Rethinking security operations

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Calendar_whiteCalendar_pink_purple 10 Nov 2026

CIO | CISO

5 ways to build cyber resilience into business strategy

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 11 Nov 2026

CIO | CISO | CDO - Digital

Managing the lifecycle of AI agents

Location_whiteLocation_pink_purple London

Calendar_whiteCalendar_pink_purple 12 Nov 2026

CIO | CISO

The compliance gap: Governing AI agents in the enterprise

Location_whiteLocation_pink_purple Frankfurt

Calendar_whiteCalendar_pink_purple 12 Nov 2026

CISO | CDO - Digital | CIO

Reimagining security operations for the agentic era

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Calendar_whiteCalendar_pink_purple 17 Nov 2026

CIO | CISO | CDO - Digital | CDO - Data | CMO

HotTopics Studio Amsterdam

Location_whiteLocation_pink_purple Johan Cruijff Arena, Amsterdam

Calendar_whiteCalendar_pink_purple 19 Nov 2026

CIO | CDO - Digital

The Trust Gap: Why Brittle Data Foundations are the Silent Killer of Agentic AI - Amsterdam

Location_whiteLocation_pink_purple Amsterdam

Calendar_whiteCalendar_pink_purple 19 Nov 2026

CMO

HotTopics Studio London (B2B Marketing Leaders)

Location_whiteLocation_pink_purple BAFTA, London

Calendar_whiteCalendar_pink_purple 1 Dec 2026

CIO | CISO | CDO - Digital | CDO - Data

HotTopics Studio London

Location_whiteLocation_pink_purple BAFTA, London

Calendar_whiteCalendar_pink_purple 2 Dec 2026

CIO | CISO | CDO - Digital | CDO - Data

HotTopics Studio London

Location_whiteLocation_pink_purple BAFTA, London

Calendar_whiteCalendar_pink_purple 3 Dec 2026

CIO | CISO | CDO - Data | CDO - Digital | CMO

HotTopics Studio New York

Location_whiteLocation_pink_purple Carnegie Hall, New York

Calendar_whiteCalendar_pink_purple 3 Mar 2027

CMO

HotTopics Studio London (B2B Marketing Leaders)

Location_whiteLocation_pink_purple Abbey Road Studios, London

Calendar_whiteCalendar_pink_purple 27 Apr 2027

CIO | CISO | CDO - Digital | CDO - Data

HotTopics Studio London

Location_whiteLocation_pink_purple Abbey Road Studios, London

Calendar_whiteCalendar_pink_purple 28 Apr 2027

CIO | CISO | CDO - Data | CDO - Digital

HotTopics Studio Sardinia

Location_whiteLocation_pink_purple Forte Village, Sardinia

Calendar_whiteCalendar_pink_purple 22 Jun 2027

Latest insights

Explore peer perspectives and practical insight on brand, demand, customer experience, data, AI, revenue and the evolving role of the B2B CMO.

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Join the community

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