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CMO 2.0
Redefining the B2B CMO
HotTopics proudly launches CMO 2.0—a dedicated space within our global C-suite community for CMOs redefining B2B marketing and navigating its evolving demands.
The Modern CMO
From brand steward to strategic innovator
The role of the B2B Chief Marketing Officer (CMO) has transformed dramatically in recent years.
Gone are the days when CMOs were solely focused on brand stewardship and demand generation. Today’s B2B CMOs are at the forefront of business innovation, embracing responsibilities that include data-driven decision-making, digital transformation, customer experience design, and even revenue accountability.
Modern CMOs must blend creative vision with operational precision, leveraging advanced tools like generative AI and predictive analytics to drive results. They are cross-functional leaders, shaping strategy and steering their organisations through a rapidly changing business landscape.

The CMO 2.0 community
Join CMO 2.0, a exclusive space for our global marketing community to connect, collaborate, and lead the evolution of B2B marketing. Engage with peers who are redefining marketing leadership, tackling today’s challenges, and shaping the future of the industry.
Gain access to an exclusive series of in-person and virtual events, share insights with peers, and contribute to our bi-annual B2B Marketing Benchmark Report—a collective resource offering unparalleled industry data and trends.
This is the place to redefine what it means to be a modern CMO

Global C-Suite Awards 2025
Nominations open
Nominations are now open for the Global CMO 100 and Future CMO 100 awards, recognising the visionary leaders shaping the future of marketing.


How AI is reshaping enterprise software - and IT
House of Commons
15 Apr 2025


The Studio, Abbey Road Studios
London, UK
30 Apr 2025


BoxWorks 2025 Content + AI
180 Studios, London
4 Jun 2025

The Studio Sardinia, Forte Village, Luxury Resort
Sardinia, Italy
25 Jun 2025


Digital inclusion: The tech community's responsibility
Virtual event
22 Jul 2025


TechGirl Festival
The Abbey Stadium
28 Aug 2025



The Studio Nashville
Nashville, USA
27 Oct 2025

The sustainability of IT
Virtual event
4 Nov 2025


From content chaos to intelligence: What AI means for enterprises
Virtual
13 Nov 2025


The Studio, BAFTA 195 Piccadilly
London, UK
4 Dec 2025

Shape the future of B2B marketing
Your insights are key to unlocking the full potential of this community-driven resource. By contributing, you’ll gain exclusive access to the full report—helping you stay ahead of trends and refine your strategy.
Compare budget, buyer journeys, talent, priorities and much more
Salary comparisons
Marketing strategies
Team & talent
Buyer & sales cycles
Marketing Advisory Board
Meet the HotTopics Marketing Advisory Board —offering strategic insights, shaping key discussions, and driving innovation in B2B marketing. Want to be part of the conversation? Apply to join here

Amit Sharma
Global Head, Field Marketing and Sponsorships, Tata Communications

Angela O'Connell
CMO, ex-Juro

Aparna Jairam
CMO, ex-Hexaware Technologies

Bonnie Pelosi
EMEA CMO, Microsoft

Chris Merrick
Senior Director, Global Marketing - Conferencing, Shure Incorporated

Emma Roffey
VP Marketing EMEAR and Global Customer Advocacy Lead, Cisco

Gemma Davies
Head of Global ABM x CXO Engagement, ServiceNow

Gareth Scragg
Marketing Director, EducAite Limited

John Williams
International Marketing Director and CMO - EMEA, APAC LATAM, Verizon Enterprise Solutions

John Watton
CMO, LettsGroup

Kritika Singh
Marketing Head-UK&I, France, S. Africa and Sustainability Marketing, HCLTech

Lisa A Gilbert
VP Global Marketing, Kyndryl

Mark Wheeler
Chief Marketing Officer, Storyblok

Matt Preschern
Chief Marketing and Demand Generation Officer, ex-NTT

Matt Hooper
CMO, Quantexa

Mehul Kapadia
Chief Revenue Officer, Locus

Oliver Pilgerstorfer
CMO, IFS

Peter Thomas
Director, Newick Consulting

Rachel Fairley
Co-founder, Rebrand Right

Rebecca Blackmore
Director of International Marketing, Ataccama
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Ruth Rowan
CMO, Avanade

Ryan Nappi
Marketing Director, Northern Europe, Tanium

Sarah Thomas
Group CMO & EVP, Capgemini

Sarah Whipp
Chief Marketing Officer and Chief Sales Officer (int), Spendesk

Shallu Behar-Sheehan
Marketing Transformation Advisor to Group CMO & EVP, ex-Capgemini

Simon Edward
VP, CMO & Client Experience Leader, ex-IBM

Steven Goddard
Senior Director, Marketing Programs, ex-Nutanix

Steven Wastie
CMO, Immuta

Sumi Shukla
VP Global Marketing, Riverbed Technology

Tina Morwani
Director, Global Campaigns, Flexera

Tricia Stinton
Chief Marketing Officer, CIS, Capgemini

Utkarsh Srivastav
Senior Director - Brand, Social and Digital Marketing, L&T Technology Services

Van Diamandakis
Fractional CMO, censhare

Yafaa Ahres
Head of Marketing, Elsewhen

Connect with leaders





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