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The CMO 2.0 

Redefining the B2B CMO

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What is a Service Visionary?

HotTopics proudly launches CMO 2.0—a dedicated space within our global C-suite community for CMOs redefining B2B marketing and navigating its evolving demands.

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The Modern CMO

From brand steward to strategic innovator

The role of the B2B Chief Marketing Officer (CMO) has transformed dramatically in recent years.

Gone are the days when CMOs were solely focused on brand stewardship and demand generation. Today’s B2B CMOs are at the forefront of business innovation, embracing responsibilities that include data-driven decision-making, digital transformation, customer experience design, and even revenue accountability.

Modern CMOs must blend creative vision with operational precision, leveraging advanced tools like generative AI and predictive analytics to drive results. They are cross-functional leaders, shaping strategy and steering their organisations through a rapidly changing business landscape.

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The CMO 2.0 community

Join CMO 2.0, a exclusive space for our global marketing community to connect, collaborate, and lead the evolution of B2B marketing. Engage with peers who are redefining marketing leadership, tackling today’s challenges, and shaping the future of the industry.

Gain access to an exclusive series of in-person and virtual events, share insights with peers, and contribute to our bi-annual B2B Marketing Benchmark Report—a collective resource offering unparalleled industry data and trends.

This is the place to redefine what it means to be a modern CMO

 

B2B CMO 100 A

Global C-Suite Awards 2025

Nominations open

Nominations are now open for the Global CMO 100 and Future CMO 100 awards, recognising the visionary leaders shaping the future of marketing. 

CMO 100
Future CMO 100

CMO 2.0 events

Engage with CMOs and senior marketing leaders through exclusive events and interactive experiences.

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The evolving role of the CMO
CMO

The evolving role of the CMO

Vector (4)Vector-1 London, UK

Vector (3)Vector-2 11 Feb 2025

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Can AI fix workplace collaboration?
CISO | CIO | CDO - Digital | CDO - Data | CFO | CX Leaders

Can AI fix workplace collaboration?

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 13 Feb 2025

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European Advisory Board launch
CIO | CISO | CDO - Digital | CDO - Data | CFO | CX Leaders

European Advisory Board launch

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 14 Feb 2025

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The data infrastructure burden
CDO - Data

The data infrastructure burden

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 20 Feb 2025

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Productivity and the CFO: From bottlenecks to growth
CIO | CDO - Digital | CDO - Data | CISO

Productivity and the CFO: From bottlenecks to growth

Vector (4)Vector-1 London

Vector (3)Vector-2 25 Feb 2025

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From experiment to exactitude: Make hybrid work a success in 2025
CIO | CISO | CDO - Digital | CDO - Data | CX Leaders | CFO

From experiment to exactitude: Make hybrid work a success in 2025

Vector (4)Vector-1 London, UK

Vector (3)Vector-2 6 Mar 2025

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C-suite culinary evening at The Langham
CIO | CISO | CDO - Data | CDO - Digital

C-suite culinary evening at The Langham

Vector (4)Vector-1 London

Vector (3)Vector-2 13 Mar 2025

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The rise of the business technologist
CIO | CISO | CDO - Digital | CDO - Data | CX Leaders | CFO

The rise of the business technologist

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 18 Mar 2025

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Talent for today and tomorrow's marketing teams
CMO

Talent for today and tomorrow's marketing teams

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 20 Mar 2025

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From GenAI to agentic: Change management in an age of constant innovation
CIO

From GenAI to agentic: Change management in an age of constant innovation

Vector (4)Vector-1 Sky Garden

Vector (3)Vector-2 27 Mar 2025

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Leveraging success: How we solved our legacy data challenge (Nordic)
CDO - Data

Leveraging success: How we solved our legacy data challenge (Nordic)

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 3 Apr 2025

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The Studio, Abbey Road Studios, CMO Leadership
CMO

The Studio, Abbey Road Studios, CMO Leadership

Vector (4)Vector-1 London, UK

Vector (3)Vector-2 29 Apr 2025

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The Studio, Abbey Road Studios
CIO | CISO | CDO - Data | CDO - Digital | CFO | CX Leaders

The Studio, Abbey Road Studios

Vector (4)Vector-1 London, UK

Vector (3)Vector-2 30 Apr 2025

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The Studio Sardinia, Forte Village, Luxury Resort
CIO | CISO | CDO - Data | CDO - Digital

The Studio Sardinia, Forte Village, Luxury Resort

Vector (4)Vector-1 Sardinia, Italy

Vector (3)Vector-2 25 Jun 2025

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Digital inclusion: The tech community's responsibility
CIO | CISO | CDO - Digital | CDO - Data | CX Leaders | CFO

Digital inclusion: The tech community's responsibility

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 22 Jul 2025

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Benchmark report results and Q4 priorities
CMO

Benchmark report results and Q4 priorities

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 24 Jul 2025

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The Studio Nashville
CIO | CISO | CDO - Data | CDO - Digital | CFO | CX Leaders

The Studio Nashville

Vector (4)Vector-1 Nashville, USA

Vector (3)Vector-2 27 Oct 2025

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The sustainability of IT
CIO | CISO | CDO - Digital | CDO - Data | CX Leaders | CFO

The sustainability of IT

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 4 Nov 2025

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B2B Marketing Leaders Benchmark Report review
CMO

B2B Marketing Leaders Benchmark Report review

Vector (4)Vector-1 Virtual event

Vector (3)Vector-2 6 Nov 2025

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The Studio, BAFTA 195 Piccadilly, CMO leadership
CMO

The Studio, BAFTA 195 Piccadilly, CMO leadership

Vector (4)Vector-1 London, UK

Vector (3)Vector-2 3 Dec 2025

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The Studio, BAFTA 195 Piccadilly
CIO | CISO | CDO - Data | CDO - Digital | CFO | CX Leaders

The Studio, BAFTA 195 Piccadilly

Vector (4)Vector-1 London, UK

Vector (3)Vector-2 4 Dec 2025

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B2B Benchmark Report Image

Community driven resource

B2B Marketing Leaders Benchmark Report

Shape the future of B2B marketing

Your insights are key to unlocking the full potential of this community-driven resource. By contributing, you’ll gain exclusive access to the full report—helping you stay ahead of trends and refine your strategy.


Compare budget, buyer journeys, talent, priorities and much more

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Salary comparisons

Ensure your compensation packages remain competitive
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Marketing strategies

Benchmark your strategies against the best in the industry
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Team & talent

Optimise your teams with proven organisational insights.
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Buyer & sales cycles

Improve customer engagement with strategic insights.
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CMO 2.0 insights

Gain exclusive insights from industry leaders, elevate your leadership, and shape the future of B2B marketing within a dynamic community of top CMOs.

Marketing
CMO |

B2B Marketing Benchmark Report highlights

9 Oct 2024

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Marketing
CMO Strategies

Building C-suite communities: Overcoming lead generation challenges for CMOs

16 Sep 2024

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Marketing
CMO Strategies

Event Marketing Strategies to Connect with Tech Executives

15 Sep 2024

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Marketing
CMO Strategies

How Thought Leadership Can Build Trust with Tech Executives and Buyers

15 Sep 2024

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Marketing Advisory Board

Meet the HotTopics Marketing Advisory Board —offering strategic insights, shaping key discussions, and driving innovation in B2B marketing. Want to be part of the conversation? Apply to join here

Amit Sharma

Amit Sharma

Global Head, Field Marketing and Sponsorships, Tata Communications

Angela O'Connell

Angela O'Connell

CMO, ex-Juro

Aparna Jairam

Aparna Jairam

CMO, ex-Hexaware Technologies

Bonnie Pelosi

Bonnie Pelosi

EMEA CMO, Microsoft

Chris Merrick

Chris Merrick

Senior Director, Global Marketing - Conferencing, Shure Incorporated

Emma Roffey

Emma Roffey

VP Marketing EMEAR and Global Customer Advocacy Lead, Cisco

Gemma Davies

Gemma Davies

Head of Global ABM x CXO Engagement, ServiceNow

Gareth Scragg

Gareth Scragg

Marketing Director, EducAite Limited

John Williams

John Williams

International Marketing Director and CMO - EMEA, APAC LATAM, Verizon Enterprise Solutions

John Watton

John Watton

CMO, LettsGroup

Kritika Singh

Kritika Singh

Marketing Head-UK&I, France, S. Africa and Sustainability Marketing, HCLTech

Lisa A Gilbert

Lisa A Gilbert

VP Global Marketing, Kyndryl

Mark Wheeler

Mark Wheeler

Chief Marketing Officer, Storyblok

Matt Preschern

Matt Preschern

Chief Marketing and Demand Generation Officer, ex-NTT

Matt Hooper

Matt Hooper

CMO, Quantexa

Mehul Kapadia

Mehul Kapadia

Chief Revenue Officer, Locus

Oliver Pilgerstorfer

Oliver Pilgerstorfer

CMO, IFS

Peter Thomas

Peter Thomas

Director, Newick Consulting

Rachel Fairley

Rachel Fairley

Co-founder, Rebrand Right

Rebecca Blackmore

Rebecca Blackmore

Director of International Marketing, Ataccama

Ruth Rowan

Ruth Rowan

CMO, Avanade

Ryan Nappi

Ryan Nappi

Marketing Director, Northern Europe, Tanium

Sarah Thomas

Sarah Thomas

Group CMO & EVP, Capgemini

Sarah Whipp

Sarah Whipp

Chief Marketing Officer and Chief Sales Officer (int), Spendesk

Shallu Behar-Sheehan

Shallu Behar-Sheehan

Marketing Transformation Advisor to Group CMO & EVP, ex-Capgemini

Simon Edward

Simon Edward

VP, CMO & Client Experience Leader, ex-IBM

Steven Goddard

Steven Goddard

Senior Director, Marketing Programs, ex-Nutanix

Steven Wastie

Steven Wastie

CMO, Immuta

Sumi Shukla

Sumi Shukla

VP Global Marketing, Riverbed Technology

Tina Morwani

Tina Morwani

Director, Global Campaigns, Flexera

Tricia Stinton

Tricia Stinton

Chief Marketing Officer, CIS, Capgemini

Utkarsh Srivastav

Utkarsh Srivastav

Senior Director - Brand, Social and Digital Marketing, L&T Technology Services

Van Diamandakis

Van Diamandakis

Fractional CMO, censhare

Yafaa Ahres

Yafaa Ahres

Head of Marketing, Elsewhen

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Connect with leaders

Shell
HSBC
Unilever
Diageo
Box
Zurich Insurance
BT
Experian
GE
NTT Ltd.
Boeing
American Airlines
Target
ForgeRock
AXA
Airbus
Telefonica
BASF
Carrefour
Ericsson
Bayer
Schneider Electric
BUPA
Santander
Allen & Overy
Asda
Beiersdorf
ALDI
Costa Coffee
Volvo
Amazon
HMRC
BEIS
Bank of England
Yum Brands
Persimmon Homes
Cigna
AT&T
Generali

CMO 2.0 Community

CMO 2.0 is an exclusive micro-community for marketing leaders redefining what it means to be a modern CMO. Gain access to exclusive content, events, and peer networking.

Simply fill in the form below to join.

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