CMO 2.0 | B2B marketing leadership | HotTopics

The CMO role no longer stops at marketing

Today’s B2B CMOs are expected to build brands, create demand, shape customer experience, harness data and AI and contribute directly to growth. The opportunity is bigger, but so is the pressure to prove marketing’s value and influence decisions across the business.

Get involved through peer conversations, events, experiences and practical insight from the HotTopics community. Connect with marketing leaders facing the same challenges, learn what is working and explore how the next generation of CMOs are building influence, driving growth and shaping the business.

HotTopics Future CIO 100 Celebration

HotTopics Future CIO 100 Celebration

Virtual

10 Sep 2026

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Security’s existential threat: Pragmatic defence through frontier and zero-day risk

CIO | CISO

Security’s existential threat: Pragmatic defence through frontier and zero-day risk

Virtual

10 Sep 2026

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The ultimate trade-off? Balancing trust, risk, and growth in 2026

CIO | CISO

The ultimate trade-off? Balancing trust, risk, and growth in 2026

London

15 Sep 2026

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HotTopics Global CIO 100 Celebration

HotTopics Global CIO 100 Celebration

Virtual

15 Sep 2026

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When AI rewrites the organisation, who owns the software?

CIO | CISO

When AI rewrites the organisation, who owns the software?

Virtual

16 Sep 2026

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Where B2B marketing creates competitive advantage now

Where B2B marketing creates competitive advantage now

Virtual

17 Sep 2026

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The hidden cost of reactive IT

CIO | CISO

The hidden cost of reactive IT

Virtual

22 Sep 2026

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A Taste of Quantum Aboard Sunborn

A Taste of Quantum Aboard Sunborn

London

22 Sep 2026

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From agents to outcomes: Who is accountable for customer trust?

CISO | CIO

From agents to outcomes: Who is accountable for customer trust?

Virtual

23 Sep 2026

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The tech leader’s next directive: Service excellence

The tech leader’s next directive: Service excellence

London

24 Sep 2026

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Everyone wants pipeline. What actually creates demand?

Everyone wants pipeline. What actually creates demand?

London

24 Sep 2026

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See, predict, respond: Building resilient supply chains in an era of constant disruption

CIO | CISO | CDO

See, predict, respond: Building resilient supply chains in an era of constant disruption

London

29 Sep 2026

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The resilience mindset: Getting CEOs, CIOs and CISOs on the same page

The resilience mindset: Getting CEOs, CIOs and CISOs on the same page

Virtual

30 Sep 2026

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Future CISO 100 celebration: Are you ready for the C-Suite?

Future CISO 100 celebration: Are you ready for the C-Suite?

Virtual

1 Oct 2026

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Adaptive defence: Rewiring security controls for AI’s velocity

CIO | CISO

Adaptive defence: Rewiring security controls for AI’s velocity

London

1 Oct 2026

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AI’s paradox: Innovation or governance

CIO | CISO

AI’s paradox: Innovation or governance

Germany

6 Oct 2026

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The hidden value of trust: Strategic safeguards for agentic AI success

CIO | CISO

The hidden value of trust: Strategic safeguards for agentic AI success

Virtual

6 Oct 2026

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HotTopics Global CDO 100 Celebration

HotTopics Global CDO 100 Celebration

Virtual

7 Oct 2026

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An evening on Amsterdam’s historic canals

CIO | CISO

An evening on Amsterdam’s historic canals

Amsterdam

7 Oct 2026

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CISO 100 celebration: Keeping up with external threats, internal expectations

CISO 100 celebration: Keeping up with external threats, internal expectations

Virtual

8 Oct 2026

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Beyond efficiency: What happens when risk is left behind?

CIO | CISO

Beyond efficiency: What happens when risk is left behind?

Amsterdam

8 Oct 2026

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What technology leaders need before they trust recovery

CIO | CISO

What technology leaders need before they trust recovery

Virtual

13 Oct 2026

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Agents and behavioural risk: You don’t know what you can’t see

CIO | CISO

Agents and behavioural risk: You don’t know what you can’t see

Virtual

13 Oct 2026

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AI, pipeline generation and marketing’s false-positive problem

AI, pipeline generation and marketing’s false-positive problem

Virtual

14 Oct 2026

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What should the IT function stop doing?

CIO | CISO

What should the IT function stop doing?

Virtual

15 Oct 2026

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Designing a new operating model for agentic security operations

CIO | CISO

Designing a new operating model for agentic security operations

Virtual

15 Oct 2026

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The AI control question hanging over technology leaders

CIO | CISO

The AI control question hanging over technology leaders

London

20 Oct 2026

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Marketing's operating system: What should humans still own?

Marketing's operating system: What should humans still own?

Virtual

22 Oct 2026

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HotTopics Studio Country Music Hall of Fame

CIO | CISO | CDO | CMO

HotTopics Studio Country Music Hall of Fame

Nashville

26 Oct 2026

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Building the security operating model for an agentic future

CIO | CISO

Building the security operating model for an agentic future

Virtual

3 Nov 2026

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The trust gap: Why brittle data foundations are the silent killer of agentic AI - London

The trust gap: Why brittle data foundations are the silent killer of agentic AI - London

London

4 Nov 2026

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Securing agents in highly-regulated industries

CIO | CISO

Securing agents in highly-regulated industries

Virtual

5 Nov 2026

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C-suite culinary experience at the Langham

CIO | CISO

C-suite culinary experience at the Langham

London

10 Nov 2026

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The agentic SOC: Rethinking security operations

CISO | CIO

The agentic SOC: Rethinking security operations

Virtual

10 Nov 2026

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5 ways to build cyber resilience into business strategy

CIO | CISO

5 ways to build cyber resilience into business strategy

London

11 Nov 2026

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Managing the lifecycle of AI agents

CIO | CISO

Managing the lifecycle of AI agents

London

12 Nov 2026

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The compliance gap: Governing AI agents in the enterprise

CIO | CISO

The compliance gap: Governing AI agents in the enterprise

Frankfurt

12 Nov 2026

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Reimagining security operations for the agentic era

CISO | CIO

Reimagining security operations for the agentic era

Virtual

17 Nov 2026

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HotTopics Studio Johan Cruijff Arena

CIO | CISO | CDO | CMO

HotTopics Studio Johan Cruijff Arena

Amsterdam

19 Nov 2026

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The Trust Gap: Why Brittle Data Foundations are the Silent Killer of Agentic AI - Amsterdam

The Trust Gap: Why Brittle Data Foundations are the Silent Killer of Agentic AI - Amsterdam

Amsterdam

19 Nov 2026

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Your customers changed. Did your positioning?

Your customers changed. Did your positioning?

Virtual

26 Nov 2026

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HotTopics Studio BAFTA (B2B Marketing Leaders)

HotTopics Studio BAFTA (B2B Marketing Leaders)

London

1 Dec 2026

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HotTopics Studio BAFTA

CIO | CISO | CDO

HotTopics Studio BAFTA

London

2 Dec 2026

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HotTopics Studio BAFTA

CIO | CISO | CDO

HotTopics Studio BAFTA

London

3 Dec 2026

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Pipeline today. Demand tomorrow.

Pipeline today. Demand tomorrow.

Virtual

10 Dec 2026

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HotTopics Studio Carnegie Hall

CIO | CISO | CDO | CMO

HotTopics Studio Carnegie Hall

New York

3 Mar 2027

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HotTopics Studio Abbey Road (B2B Marketing Leaders)

HotTopics Studio Abbey Road (B2B Marketing Leaders)

London

27 Apr 2027

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HotTopics Studio Abbey Road Studios

CIO | CISO | CDO

HotTopics Studio Abbey Road Studios

London

28 Apr 2027

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HotTopics Studio Abbey Road Studios

CIO | CISO | CDO

HotTopics Studio Abbey Road Studios

London

29 Apr 2027

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HotTopics Studio Forte Village

CIO | CISO | CDO

HotTopics Studio Forte Village

Sardinia

22 Jun 2027

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HotTopics Studio Sydney Opera House

CIO | CISO | CDO

HotTopics Studio Sydney Opera House

Sydney

28 Jul 2027

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HotTopics Studio BMW Welt

CIO | CISO | CDO

HotTopics Studio BMW Welt

Munich

23 Sep 2027

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