Data and AI aren’t the noise — they’re the signal

The marketing playbook is being rewritten.

Joining Fiona in this episode: Mark Boothe, CMO at Domo

In this episode, Domo’s CMO shares why marketers shouldn’t fear AI — they should embrace it — and how the traditional marketing playbook is being rewritten in real time. 

From breaking into Omniture through relationships (not credentials), to growing as a leader at Adobe, to returning to work with his original CEO at Domo, it’s a candid conversation about growth, trust, and learning as you go.

Along the way, we dig into what SEO vs. GEO vs. AEO actually means, why experimentation is making a comeback, and—unexpectedly—how boujee you can make Bingo (plus the optimal angle for a truly jaunty cowboy hat).

Why listen now

AI is reshaping marketing in real time, and this episode offers a candid, timely look at how leaders are adapting without clinging to outdated playbooks. Domo’s CMO shares sharp insights on trust, experimentation, and what the shift from SEO to GEO and AEO really means, alongside honest career lessons from Omniture, Adobe, and Domo (with a few unexpectedly entertaining detours along the way).

Listen now

Click here to listen on Spotify