B2B CMO 100 B

HotTopics Future B2B CMO 100 Awards

Nominated, selected and celebrated by our global community.

Future CMO 100

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Connect with the world’s most influential technology leaders

Recognising the world’s most influential emerging marketing leaders

The HotTopics Future B2B CMO 100 Awards celebrate the rising marketing leaders who are redefining what the next era of B2B marketing looks like — from bold brand building to data-driven growth and customer-led transformation.

Each award winner is peer-nominated, independently judged and recognised as part of the HotTopics Global C-suite Awards. Their impact is celebrated throughout the year through conversations, meetups, interviews and our Global and European Awards ceremonies.

 

Who is this for?

Emerging B2B marketing leaders shaping the future of brand, growth and commercial strategy within enterprise and technology businesses.

 

What makes a HotTopics Future B2B CMO 100 award winner?

All awards are judged across four key areas

Functional Innovation

What is the most important positive change that you have made to your organisation this year? 

Leadership and strategic vision

Tell us 3 ways you have taken key stakeholders with you on the journey to make an important positive change

Team development

What positive change have you made for the people in your team(s) this year?

Community contribution

How have you given back to the community and/or your wider industry this year?

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Awards judges

Our C-suite awards judging panels are made up of respected industry leaders with deep expertise across business and technology.
Archana Dhankar

Archana Dhankar

VP Marketing,

Kathie Johnson

Kathie Johnson

Founder and CMO , Accel Growth Partners

Sil Segal

Sil Segal

CMO, Level Access

Sue Pulendran

Sue Pulendran

Vice President, Strategic Demand and Integrated Marketing , NetApp

Rachel Thornton

Rachel Thornton

CMO, Enterprise, Adobe

Peter Stojanovic

Peter Stojanovic

Editor, HotTopics

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Awards ceremonies

Ceremonies held as part of the HotTopics Studio

 

Global Awards Ceremony

Global awards ceremony

27th October 2026
Country Music Hall of Fame,
Nashville

The world’s top CIOs, CISOs, CDOs and CMOs come together in Nashville for an unforgettable celebration at one of music’s most iconic venues.

johan cruijff arena

European awards ceremony

19th November 2026
Johan Cruijff Arena,
Amsterdam

Europe’s leading marketing executives gather in Amsterdam for a night of celebration, connection, and recognition at the legendary Johan Cruijff Arena.

bafta (5)

UK awards ceremony

1st December  2026
BAFTA,
London

The UK’s most inspiring marketing leaders unite for a red carpet celebration at BAFTA — recognising the people shaping the future of the industry.

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Join our virtual award ceremony

2nd September 2026

Connect with the leaders recognised alongside you, hear from this year's judging panel, share ideas with peers and get to know the wider HotTopics community before we celebrate together at our awards ceremonies in Nashville, Amsterdam and London.

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HotTopics  Future B2B CMO 100

Meet the 2026 Top 100 Future B2B CMOs

Nominated, selected and celebrated by our global community.

Abhigna Kashyap

Abhigna Kashyap

LTM

Abhigna Kashyap

Abhigna Kashyap

India India
IT Services IT Services

Global Head of Brand, Content, Social & Web Experience

Alice Crook

Alice Crook

Splunk

Alice Crook

Alice Crook

United Kingdom United Kingdom
IT Services IT Services

Senior Director, Head of EMEA Marketing

Amy Budd

Amy Budd

Qlik

Amy Budd

Amy Budd

United States of America United States of America
IT Services IT Services

VP, Global Field, Partner & Event Marketing

Anamika Gupta

Anamika Gupta

Foundever

Anamika Gupta

Anamika Gupta

United States of America United States of America
Consulting Consulting

Global Marketing Strategy Head

Andrea Carter

Andrea Carter

Sophos

Andrea Carter

Andrea Carter

United Kingdom United Kingdom
IT Services IT Services

VP, Global Field Marketing

Andy Grant

Andy Grant

Jamf

Andy Grant

Andy Grant

United Kingdom United Kingdom
IT Services IT Services

Senior Director, Global Channel Marketing

Anna Lewis

Anna Lewis

Databricks

Anna Lewis

Anna Lewis

United Kingdom United Kingdom
IT Services IT Services

VP of EMEA Marketing

Anna Michniewska

Anna Michniewska

CoreView

Anna Michniewska

Anna Michniewska

United Kingdom United Kingdom
IT Services IT Services

Global Senior VP Marketing

Anne-Marie Connolly

Anne-Marie Connolly

AvePoint

Anne-Marie Connolly

Anne-Marie Connolly

United Kingdom United Kingdom
IT Services IT Services

EMEA Marketing Director

Arnold Bogaards

Arnold Bogaards

Palo Alto Networks

Arnold Bogaards

Arnold Bogaards

Netherlands Netherlands
IT Services IT Services

VP EMEA Marketing

Camilla Vann

Camilla Vann

Nintex

Camilla Vann

Camilla Vann

United Kingdom United Kingdom
IT Services IT Services

Marketing Director

Caroline Brown

Caroline Brown

Synopsys

Caroline Brown

Caroline Brown

United Kingdom United Kingdom
IT Services IT Services

Senior Director, Global Field and Channel Marketing

Charlotte Barnard

Charlotte Barnard

Salesforce

Charlotte Barnard

Charlotte Barnard

United Kingdom United Kingdom
IT Services IT Services

Senior Manager, UKI CIO Executive Programs and AI+Data

Chris Merrick

Chris Merrick

Shure

Chris Merrick

Chris Merrick

United Kingdom United Kingdom
Manufacturing Manufacturing

AVP, Global Marketing. Collaboration & Conferencing

Chris Twogood

Chris Twogood

Teradata

Chris Twogood

Chris Twogood

United States of America United States of America
IT Services IT Services

SVP Marketing

Christian Trounce

Christian Trounce

HackerOne

Christian Trounce

Christian Trounce

United Kingdom United Kingdom
IT Services IT Services

Senior Director, Global Field Marketing

Christine Bartlett

Christine Bartlett

Hack The Box

Christine Bartlett

Christine Bartlett

United States of America United States of America
IT Services IT Services

SVP, Marketing

Christopher Gabriel

Christopher Gabriel

NTT DATA

Christopher Gabriel

Christopher Gabriel

United Kingdom United Kingdom
IT Services IT Services

Executive, Head of Marketing & Innovation UK&I, Business Solutions

Claire Delalande

Claire Delalande

Red Hat

Claire Delalande

Claire Delalande

France France
IT Services IT Services

VP of EMEA Marketing

Claire Wilcox

Claire Wilcox

Quest Software

Claire Wilcox

Claire Wilcox

Ireland Ireland
IT Services IT Services

Director, Global Marketing, Demand Gen

Claire-Louise Green

Claire-Louise Green

Adobe

Claire-Louise Green

Claire-Louise Green

United Kingdom United Kingdom
IT Services IT Services

VP Enterprise Marketing EMEA

Dalia Mansour

Dalia Mansour

UnifyApps

Dalia Mansour

Dalia Mansour

United Arab Emirates United Arab Emirates
IT Services IT Services

Global Marketing Director

Dipika Parulekar

Dipika Parulekar

Tredence

Dipika Parulekar

Dipika Parulekar

India India
Consulting Consulting

Global Head of Field & Partner Marketing

Edina Baur

Edina Baur

Google

Edina Baur

Edina Baur

United Kingdom United Kingdom
IT Services IT Services

Former Marketing Director

Emily Wearmouth

Emily Wearmouth

Netskope

Emily Wearmouth

Emily Wearmouth

United Kingdom United Kingdom
IT Services IT Services

Director, Brand Narrative, Content and Communications

Emma Acton

Emma Acton

Zendesk

Emma Acton

Emma Acton

United Kingdom United Kingdom
IT Services IT Services

VP of Marketing, EMEA

Emma Chatwin

Emma Chatwin

Fujitsu

Emma Chatwin

Emma Chatwin

United Kingdom United Kingdom
IT Services IT Services

VP, Marketing, Europe

Faith Wheller

Faith Wheller

TeamViewer

Faith Wheller

Faith Wheller

United Kingdom United Kingdom
IT Services IT Services

VP Marketing

Fiona Giles

Fiona Giles

Boomi

Fiona Giles

Fiona Giles

United Kingdom United Kingdom
IT Services IT Services

Global VP, Field & Regional Marketing

Franck Morales

Franck Morales

Orange

Franck Morales

Franck Morales

France France
Telecommunications Telecommunications

SVP Marketing and Business Development, Orange Wholesale

Hayley Evans

Hayley Evans

SentinelOne

Hayley Evans

Hayley Evans

United Kingdom United Kingdom
IT Services IT Services

AVP Marketing, EMEA

Ian Lowe

Ian Lowe

Axonius

Ian Lowe

Ian Lowe

United Kingdom United Kingdom
IT Services IT Services

Head of International Marketing (EMEA & APAC)

Iulia Balan

Iulia Balan

Verisk

Iulia Balan

Iulia Balan

United Kingdom United Kingdom
IT Services IT Services

VP International Marketing

Jacqueline Bright

Jacqueline Bright

Arctic Wolf

Jacqueline Bright

Jacqueline Bright

United States of America United States of America
IT Services IT Services

Senior Director, Brand Programs & Events

James Alliband

James Alliband

Risk Ledger

James Alliband

James Alliband

United Kingdom United Kingdom
IT Services IT Services

Head of Marketing

James Houselander

James Houselander

HPE

James Houselander

James Houselander

United Kingdom United Kingdom
IT Services IT Services

Director, Global ABM

James Kessinger

James Kessinger

SolarWinds

James Kessinger

James Kessinger

United States of America United States of America
IT Services IT Services

Group VP, Global Marketing

James Sudworth

James Sudworth

KnowBe4

James Sudworth

James Sudworth

United Kingdom United Kingdom
IT Services IT Services

VP Revenue Marketing

Jamila Firfire

Jamila Firfire

Twilio

Jamila Firfire

Jamila Firfire

United Kingdom United Kingdom
IT Services IT Services

Director, Integrated Marketing, EMEA

Jenna Quigley

Jenna Quigley

Cyera

Jenna Quigley

Jenna Quigley

United States of America United States of America
IT Services IT Services

VP, Growth Marketing

Jennifer Donner Smith

Jennifer Donner Smith

Oracle

Jennifer Donner Smith

Jennifer Donner Smith

United States of America United States of America
IT Services IT Services

SVP, Corporate Marketing

Joanna Moss

Joanna Moss

FICO

Joanna Moss

Joanna Moss

United Kingdom United Kingdom
IT Services IT Services

Global Senior Director of Marketing

Joe Dotson

Joe Dotson

Infoblox

Joe Dotson

Joe Dotson

United Kingdom United Kingdom
IT Services IT Services

Senior Director, EMEA Marketing

Johanna Collins

Johanna Collins

Dynatrace

Johanna Collins

Johanna Collins

United States of America United States of America
IT Services IT Services

VP, Strategy and Operations

Julie Murray

Julie Murray

Everpure

Julie Murray

Julie Murray

United Kingdom United Kingdom
IT Services IT Services

Marketing Director UKI & Europe North

Karen Beaune

Karen Beaune

Snowflake

Karen Beaune

Karen Beaune

France France
IT Services IT Services

VP International Marketing

Kate Jensen

Kate Jensen

Anthropic

Kate Jensen

Kate Jensen

United States of America United States of America
IT Services IT Services

Head of Marketing, Claude Code

Kate Wallyn

Kate Wallyn

NCC Group

Kate Wallyn

Kate Wallyn

United Kingdom United Kingdom
IT Services IT Services

Global Marketing Director

Katerina Rabava

Katerina Rabava

Zebra Technologies

Katerina Rabava

Katerina Rabava

United Kingdom United Kingdom
IT Services IT Services

Director, Demand Marketing, EMEA

Kathleen De Bondt

Kathleen De Bondt

Veeam Software

Kathleen De Bondt

Kathleen De Bondt

Belgium Belgium
IT Services IT Services

VP Marketing EMEA & Global Partner Marketing

Kathryn Thomas

Kathryn Thomas

Box

Kathryn Thomas

Kathryn Thomas

United Kingdom United Kingdom
IT Services IT Services

Director EMEA Marketing

Kirsten Cox

Kirsten Cox

ServiceNow

Kirsten Cox

Kirsten Cox

United Kingdom United Kingdom
IT Services IT Services

GVP, EMEA Marketing

Kirsty Lambert

Kirsty Lambert

CrowdStrike

Kirsty Lambert

Kirsty Lambert

United Kingdom United Kingdom
IT Services IT Services

Director, Marketing - Northern Europe

Kristin Owens

Kristin Owens

Check Point Software

Kristin Owens

Kristin Owens

United States of America United States of America
IT Services IT Services

VP, Field & Partner Marketing

Kristine Setschin

Kristine Setschin

GitLab

Kristine Setschin

Kristine Setschin

Germany Germany
IT Services IT Services

Director Regional Marketing, EMEA

Laura Przybek

Laura Przybek

OneAdvanced

Laura Przybek

Laura Przybek

United Kingdom United Kingdom
IT Services IT Services

VP of Marketing

Leeron Walter

Leeron Walter

Teramind

Leeron Walter

Leeron Walter

United States of America United States of America
IT Services IT Services

VP of Marketing & Strategy

Lisa Lahde

Lisa Lahde

NVIDIA

Lisa Lahde

Lisa Lahde

United States of America United States of America
Manufacturing Manufacturing

VP Marketing

Margarita Rojas

Margarita Rojas

Vanta

Margarita Rojas

Margarita Rojas

Ireland Ireland
IT Services IT Services

Senior Director EMEA Marketing

Marta George

Marta George

Cribl

Marta George

Marta George

United Kingdom United Kingdom
IT Services IT Services

Senior Field & Channel Marketing Manager, EMEA North

Matt Davies

Matt Davies

Zscaler

Matt Davies

Matt Davies

United Kingdom United Kingdom
IT Services IT Services

VP EMEA Marketing

Maya Price

Maya Price

SNP Group

Maya Price

Maya Price

United Kingdom United Kingdom
IT Services IT Services

Global Head of Field Marketing

Merinda Hillier

Merinda Hillier

Tealium

Merinda Hillier

Merinda Hillier

United Kingdom United Kingdom
IT Services IT Services

VP Marketing, EMEA

Michelle Vaughan

Michelle Vaughan

Dynatrace

Michelle Vaughan

Michelle Vaughan

United States of America United States of America
IT Services IT Services

VP Growth Marketing

Namra Gadhok

Namra Gadhok

Cyient

Namra Gadhok

Namra Gadhok

India India
IT Services IT Services

Global Head of Marketing

Neil Berry

Neil Berry

Ensono

Neil Berry

Neil Berry

United Kingdom United Kingdom
IT Services IT Services

Senior Marketing Director, UK

Nick Ashmore

Nick Ashmore

Nearform

Nick Ashmore

Nick Ashmore

United Kingdom United Kingdom
IT Services IT Services

Global Marketing Director

Nicki Wells

Nicki Wells

Absolute Security

Nicki Wells

Nicki Wells

United Kingdom United Kingdom
IT Services IT Services

Senior Director, International Field & Channel Marketing

Nicola Brassington

Nicola Brassington

Iron Mountain

Nicola Brassington

Nicola Brassington

United Kingdom United Kingdom
IT Services IT Services

Director of Marketing EMEA

Pagely Tucker

Pagely Tucker

Elastic

Pagely Tucker

Pagely Tucker

United States of America United States of America
IT Services IT Services

VP, Global Growth & Experiential Marketing

Peggy Van Nieuwenhove

Peggy Van Nieuwenhove

Aryaka

Peggy Van Nieuwenhove

Peggy Van Nieuwenhove

United Kingdom United Kingdom
IT Services IT Services

Field and Channel Marketing Director, EMEA

Preeti Saini

Preeti Saini

IFS

Preeti Saini

Preeti Saini

United Kingdom United Kingdom
IT Services IT Services

SVP Global Marketing

Rachel Barber-Kebby

Rachel Barber-Kebby

Forescout Technologies

Rachel Barber-Kebby

Rachel Barber-Kebby

United Kingdom United Kingdom
IT Services IT Services

Director Marketing Europe

Ranga Bodla

Ranga Bodla

NetSuite

Ranga Bodla

Ranga Bodla

United States of America United States of America
IT Services IT Services

VP, Field Engagement and Marketing

Ratnesh Shah

Ratnesh Shah

Cloudflare

Ratnesh Shah

Ratnesh Shah

United Kingdom United Kingdom
IT Services IT Services

Senior Director, EMEA Marketing

Richard Phillips

Richard Phillips

Hitachi Vantara

Richard Phillips

Richard Phillips

United Kingdom United Kingdom
IT Services IT Services

Senior Director Corporate Marketing - Thought Leadership Programs & Launches

Saleema Syed

Saleema Syed

Cisco

Saleema Syed

Saleema Syed

United States of America United States of America
IT Services IT Services

VP of Global Field & Partner Marketing & Chief of Staff

Samantha O'Connor

Samantha O'Connor

BeyondTrust

Samantha O'Connor

Samantha O'Connor

United Kingdom United Kingdom
IT Services IT Services

Director, Field and Partner Marketing, UKI

Sarah Green

Sarah Green

Okta

Sarah Green

Sarah Green

United Kingdom United Kingdom
IT Services IT Services

VP EMEA Marketing

Sarah Meyer

Sarah Meyer

Dell Technologies

Sarah Meyer

Sarah Meyer

United Kingdom United Kingdom
Manufacturing Manufacturing

Senior Director UK Field & Partner Marketing

Saskia Hissnauer

Saskia Hissnauer

Capgemini Invent

Saskia Hissnauer

Saskia Hissnauer

Germany Germany
Consulting Consulting

Global Head of Marketing & Communications

Satinder Juneja

Satinder Juneja

Birlasoft

Satinder Juneja

Satinder Juneja

India India
IT Services IT Services

Global Marketing Head

Sayantan Dutta

Sayantan Dutta

Workato

Sayantan Dutta

Sayantan Dutta

Ireland Ireland
IT Services IT Services

Senior Director, EMEA Growth & Marketing

Simon Shipley

Simon Shipley

Intel Corporation

Simon Shipley

Simon Shipley

United Kingdom United Kingdom
Manufacturing Manufacturing

Director, Marketing Center of Excellence EMEA

Stacie Sloane

Stacie Sloane

Darktrace

Stacie Sloane

Stacie Sloane

United States of America United States of America
IT Services IT Services

SVP, Global Growth Marketing

Stephanie Lohmann

Stephanie Lohmann

Workday

Stephanie Lohmann

Stephanie Lohmann

Germany Germany
IT Services IT Services

VP EMEA Marketing

Stephanie Stack

Stephanie Stack

Mimecast

Stephanie Stack

Stephanie Stack

United States of America United States of America
IT Services IT Services

SVP, Global Customer Marketing & Corporate Events

Stephen Yeo

Stephen Yeo

SAS

Stephen Yeo

Stephen Yeo

United Kingdom United Kingdom
IT Services IT Services

Global Channel Marketing Director

Steven Goddard

Steven Goddard

Thales

Steven Goddard

Steven Goddard

United Kingdom United Kingdom
IT Services IT Services

VP of Regional Marketing, EMEA

Sumi Shukla

Sumi Shukla

Riverbed Technology

Sumi Shukla

Sumi Shukla

United Kingdom United Kingdom
IT Services IT Services

VP Global Marketing

Suvish Viswanathan

Suvish Viswanathan

Zoho Corporation

Suvish Viswanathan

Suvish Viswanathan

Germany Germany
IT Services IT Services

Head of Marketing- Europe and Regional Director - DACH

Sylvie Dias Guilbert

Sylvie Dias Guilbert

NetApp

Sylvie Dias Guilbert

Sylvie Dias Guilbert

France France
IT Services IT Services

Head Of Marketing EMEA LATAM

Séverine Perotto

Séverine Perotto

Fortinet

Séverine Perotto

Séverine Perotto

France France
IT Services IT Services

SVP Marketing & Communications EMEA & APAC

Tabita Andersson

Tabita Andersson

Rimini Street

Tabita Andersson

Tabita Andersson

United Kingdom United Kingdom
IT Services IT Services

VP Marketing, EMEA

Tanu Sood

Tanu Sood

Nutanix

Tanu Sood

Tanu Sood

United States of America United States of America
IT Services IT Services

VP, GTM and Global Execution

Tanya Bekker

Tanya Bekker

HCLSoftware

Tanya Bekker

Tanya Bekker

South Africa South Africa
IT Services IT Services

Marketing Director Europe

Tulin Green

Tulin Green

WalkMe

Tulin Green

Tulin Green

United Kingdom United Kingdom
IT Services IT Services

VP, Global Demand Marketing

Virginie Dupin

Virginie Dupin

Foundever

Virginie Dupin

Virginie Dupin

France France
Consulting Consulting

CMO

Wanda Ni Laighin

Wanda Ni Laighin

SAP

Wanda Ni Laighin

Wanda Ni Laighin

France France
IT Services IT Services

VP, Global Marketing, LeanIX & Signavio

Yateesh Shetty

Yateesh Shetty

Thoughtworks

Yateesh Shetty

Yateesh Shetty

India India
Consulting Consulting

Global Head of Service Line Marketing, Campaigns & Digital Marketing

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