Make your CFO your ally: Marketing KPIs finance trusts

Meetups: Speaking the language of finance to unlock credibility, confidence, and capital

If your CFO doesn’t trust your numbers, your influence is capped.

This session focuses on reframing marketing performance in language that finance understands and respects. We’ll move beyond funnel metrics and into pipeline-generated and influenced, CAC, LTV, and efficiency over time.

Senior marketers will share how they’ve earned credibility with finance, what reporting actually changes behaviour, and where marketing teams still undermine themselves. The outcome: clearer conversations, better decisions, and fewer battles over budget and value.

Event details

• Date: 28th May 2026
• Time: 4 - 5 PM GMT
• Location: Virtual
• Host: Peter Stojanovic, Editor, HotTopics 
• Speakers: Rachel Fairley, Author of Rebrand Right
  
  

Reserve your spot for the meet-up today.