The Studio

We posed the big questions—and the HotTopics marketing community delivered. This session unpacks the latest insights from the B2B marketing benchmark report-highlghting marketing talent, budgets, technology investments, and strategic priorities. Join us as we explore what’s truly top-of-mind for your peers—and what’s keeping them up at night.

As marketing evolves, so does its leadership. With CROs, CGOs, and CXOs stepping into the spotlight, the traditional CMO role is being reimagined—or replaced. This session explores the shifting power dynamics in the C-suite and asks the big question: is the CMO still critical, or has marketing outgrown the title?

AI is reshaping marketing creativity—but is it a revolution or a replacement? This session dives into how AI tools are elevating ideas (or dulling them), what’s driving true innovation, and whether marketers are leading the charge or losing their edge. The future is here—but are marketing leaders in control?

For too long, MQLs have been the holy grail of marketing. But they don’t pay the bills—revenue does. This session challenges marketers to ditch vanity metrics and adopt a pipeline-first mindset that speaks the language of the C-suite.