Abbey Road Studio - Marketing Leaders-min

The Studio

BAFTA 195 Piccadilly

3rd December 2024

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What is a Service Visionary?

Award winning C-suite event series

This edition of The Studio is designed exclusively for CMOs and senior marketing executives, offering a day of insights, networking, and transformative discussions. Recognised as a leading technology and leadership conference, The Studio fosters business relationships that drive innovation, enhances personal and professional growth, and shapes the future of the marketing industry.

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Marketing leadership
on the red carpet

Exclusively for B2B CMOs and senior marketing leaders in the technology sector, The Studio provides unmatched opportunities to connect with peers driving innovation in digital marketing, customer experience, and brand leadership within the B2B landscape.

Engage with the brightest minds in marketing, share industry-leading practices, and explore the latest trends shaping the future of B2B marketing in technology.

Why attend?

The Studio held at BAFTA 195 Piccadilly brings together the brightest minds in marketing for a day of inspiration, innovation, and collaboration. Dive into the latest trends in digital marketing, customer experience, and brand leadership. Share best practices with industry leaders, expand your professional network, and gain actionable insights to drive your marketing strategies forward in 2025 and beyond.

Event details

Venue:
BAFTA 195 Piccadilly, London

Date:
December 3rd 2024

Who can attend:
This exclusive event invites senior leaders from the following C-suite communities:

  • CMOs and senior marketing leaders

The Studio highlights

leaders nash

World-class marketing thought leadership

An unparalleled day of marketing thought leadership

Join top CMOs and emerging industry innovators as they share their expertise, explore current trends, and discuss the future of marketing. Connect with peers and gain actionable insights from leaders who are redefining the industry through their experiences and visionary approaches.

WRAP UP THE YEAR IN STYLE (3)-1

Unforgettable networking

An day of meaningful connections with industry peers

This special event offers a unique opportunity to connect with like-minded leaders in an elegant setting. Engage in insightful conversations, share experiences, and build lasting relationships with fellow attendees, creating a memorable night that blends business with genuine connections.

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Wrap up the year in style

A perfect year-end celebration

End the year on a high note with this year-end celebration at one of London’s most iconic venues. The event offers engaging conversations, unmatched networking opportunities, and a chance to connect with peers from the global marketing community. Close 2024 and step into 2025 with renewed energy and vision for your marketing leadership.

The agenda

Our curated agenda features keynote presentations, panel discussions, and interactive sessions exploring the future of marketing. Highlights include the Marketing C-Suite Awards, exclusive experiences, and high-level discussions with the world’s leading marketing executives.

 

9:00 → 10:00 am
HotTopics welcome
Networking
BAFTA 195 Piccadilly
10:00 → 11:00 am
The greatest lesson I ever learned as a CMO
Panel
BAFTA 195 Piccadilly

We keep reminding ourselves that 'failure should be celebrated' because it provides us with teachable moments in ways successes do not. Yet, in the moment, we want to anything but—and entire cultures go out of their way to avoid failures. In a refreshing panel, listen to B2B CMOs reflect on one of the greatest errors and, most importantly, what it taught them that has shaped their lives and careers for the better.

Chris Blaik
VP Global Marketing - Sage
David Keene
CMO, Europe - Wipro
Sally Croft
Chief Marketing Officer and Head of Corporate Relations Europe and Latin America - Ericsson
Peter Stojanovic
Moderator - HotTopics
11:00 → 12:00 pm
Are we ready for next-generation marketing?
Panel
BAFTA 195 Piccadilly

Digital innovation has made good on its promise to usher in next-generation marketing techniques and insights, but are we—and future generations—prepared for what that means? Listen to B2B CMOs in technology as they reflect on the changing make-up of the marketing function, where talent is sourced, and how to be pragmatic when it comes to generational expectations.

Faith Wheller
Vice President of Marketing - TeamViewer
Carrie Heath
VP, Marketing EMEA - Rimini Street
Emma Acton
VP Marketing, EMEA - Zendesk
Abi Labaton
Moderator - HotTopics
12:00 → 1:00 pm
GenAI in 2024: Lessons from an experimental year
Panel
BAFTA 195 Piccadilly

It has been a year of exciting updates and frustrating, but necessary, experimentation. The major issue? It is still opaque as to just how influential genAI is on the bottom line, and what use cases are being enjoyed with good success. Learn from leaders are they share their AI use cases that are powering the business, and what they had to do in order to get to this coveted position.

Mika Yamamoto
Chief Customer and Marketing Officer - Freshworks
Doug Drinkwater
Moderator - HotTopics
1:00 → 2:00 pm
Lunch
Networking
BAFTA 195 Piccadilly
2:00 → 3:00 pm
C-Suite Panel: What I'm expecting in 2025
Panel
BAFTA 195 Piccadilly

Listen to select C-suite leaders reflect on their years in brief, in 2024, and how that is informing them of their priorities for 2025.

Caroline Webb
Chief Marketing Officer - The Royal Mint
Oliver Pilgerstorfer
Chief Marketing Officer - IFS
Peter Stojanovic
Moderator - HotTopics
3:00 → 3:30 pm
HotTopics 2024 review and in 2025
Presentation
BAFTA 195 Piccadilly
Abi Labaton
HotTopics
Doug Drinkwater
HotTopics
Peter Stojanovic
HotTopics
3:30 → 4:00 pm
Refreshments, drinks and entertainment
Networking
BAFTA 195 Piccadilly
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Marketing leaders at The Studio

David Keene

David Keene

CMO, Europe, Wipro

Jason Hemingway

Jason Hemingway

CMO , Phrase

Andrew Ford

Andrew Ford

Chief Marketing Officer, CustomerGig

Paul Hennin

Paul Hennin

VP EMEA, Marketing, Zscaler, Inc

Peter Scoffham

Peter Scoffham

Marketing Director , Wipro

Emily Wearmouth

Emily Wearmouth

Director of International Communications and Content, Netskope, Inc.

Rosie Alexander

Rosie Alexander

Head of Marketing & Alliances, VASS

Sarah Green

Sarah Green

VP Marketing EMEA , Zendesk

Emma Wilson

Emma Wilson

VP Global Marketing, Sabre GLBL Inc

Harjeet Singh

Harjeet Singh

Sr Director Marketing Operations, Finastra Ltd

Smita Gupta

Smita Gupta

Founder and CEO, Smitagupta

Faith Wheller

Faith Wheller

VP Marketing, TeamViewer

Sinead Woodley

Sinead Woodley

Managing Partner, LogicLogicMagic

Varun Gopalakrishnan

Varun Gopalakrishnan

Head of Marketing, Juniper Networks

Simon Edward

Simon Edward

Director , South Bank BID

Sumeet Vermani

Sumeet Vermani

Founder and CMO, Skvconsulting

Jussi Wacklin

Jussi Wacklin

CMO & SVP, T-Systems

Joe Clegg

Joe Clegg

Head of Marketing, Call Sign

Ryan Nappi

Ryan Nappi

Marketing Director, Tanium

Preeti Saini

Preeti Saini

SVP, Global Marketing, IFS

Sally Anne Croft

Sally Anne Croft

Chief Marketing Officer and Head of Corporate Relations Europe and Latin America , Ericsson

Jos Cleare

Jos Cleare

Outgoing Marketing and Communications Lead, Accenture UK and Ireland, Ex Accenture

Maria Jackson

Maria Jackson

Marketing Director, Ingram Micro

Amy Perez

Amy Perez

Marketing and Communications Director, Adarma

Helen Whetton

Helen Whetton

Global Brand and Marketing Director, BT PLC

Maya Price

Maya Price

Global Head: Field Marketing Event Management, SAP

Katerina Rabava

Katerina Rabava

Marketing Leader, TCS

Dean Wooton

Dean Wooton

Director Integrated Marketing, Pure Storage

Mitali Israni

Mitali Israni

Marketing Director, EMEA, dbt Labs

Chantal Reed

Chantal Reed

CMO, Chantal Reed Marketing & Comms

Chris Blaik

Chris Blaik

VP Global Marketing, Sage

Simonetta Rigo

Simonetta Rigo

Group Chief Marketing Officer, Evelyn Partners

Merinda Hillier

Merinda Hillier

VP Marketing, Tealium

James Keating

James Keating

CMO, Pleo

Josephine Guckian

Josephine Guckian

CMCO, HKA

Blossom Furtado

Blossom Furtado

Director of Marketing, EMEA, Webex by Cisco

Jon Buckthorp

Jon Buckthorp

Commercial Director, Differentiated Ltd

Carrie Heath

Carrie Heath

VP, Marketing EMEA, Rimini Street

Laura Holton

Laura Holton

Head of Field Marketing EMEA & APAC, Adapativst

Nikki Sue Low Chee

Nikki Sue Low Chee

Chief Marketing Officer, Insurwave

Rose Turner

Rose Turner

Marketing Director, NICE

Sarah Dunn

Sarah Dunn

Chief Marketing Officer, Network Rail

Juliette Aiken

Juliette Aiken

Global Marketing Director, Dotdigital

Stafford Trinidade

Stafford Trinidade

Head - Strategic ABM, Cloudflare

Natalie Edwards

Natalie Edwards

Marketing Director/ Fractional CMO, Six Degrees Limited

Andres Ramirez

Andres Ramirez

Global Head of Field & Channel Marketing, HPE Aruba Networking, HPE

Graham Franklin

Graham Franklin

Marketing Director, Cisco

Ana Williams

Ana Williams

Global Director Growth Marketing, Airship

Dan Robb

Dan Robb

Head of Marketing, SPS

Anirban Ghosh

Anirban Ghosh

Global Marketing Manager, Capgemini

Hannah Taylor

Hannah Taylor

CMO, Cisilion

Kevin Clarke

Kevin Clarke

Head of Marketing, SITA

Harry Lang

Harry Lang

VP of Marketing, Kwalee

Mark Bishop

Mark Bishop

CMO, Nuvizo

Chiara Pensato

Chiara Pensato

Vice President Marketing, FARFETCH

Ricardo Gato

Ricardo Gato

Group Communications and Marketing Director, Unica Capital

Samson Husbands

Samson Husbands

VP of Growth Marketing, Fusion Connect

Jerusha Lewis

Jerusha Lewis

Marketing Director, Salesforce

Matthew Holland

Matthew Holland

Head of Marketing and Communications, Iress

Hassiena Albohaithi

Hassiena Albohaithi

Global Head of Corporate and Public Sector Marketing, BT

Nicole Edwards

Nicole Edwards

Director of Growth Marketing, Clari

Vicky Brunwin

Vicky Brunwin

Head of Brand & Comms, BT Group

Chris Boaz

Chris Boaz

CMO, GBG

Oussama Barkia

Oussama Barkia

EMEA Marketing Leader, IBM

Aijaz Ansari

Aijaz Ansari

VP Global Marketing, Hoonartek

Richa Shrimali

Richa Shrimali

Digital Marketing Manager, LTIMindtree

Ratnesh Shah

Ratnesh Shah

Senior Director - Field Marketing, EMEA, Cloudflare

Asavari Moon

Asavari Moon

EMEA Marketing Manager - Product and Partner Marketing, Google

Victoria Perea-Usher

Victoria Perea-Usher

Vice President Marketing & Communications, JCB International Europe

Charmaine Servado

Charmaine Servado

Senior Director, EMEA Marketing, MicroStrategy

Peter Thomas

Peter Thomas

CMO, Former PwC

Gareth Scragg

Gareth Scragg

Marketing Director, EducAite Limited

Sumi Shukla

Sumi Shukla

VP Global Marketing, Riverbed

Jody Saunders

Jody Saunders

Founder, Atara Partners

Oliver Pilgerstorfer

Oliver Pilgerstorfer

Chief Marketing Officer, IFS UK

Michael Rolland

Michael Rolland

Group CMO, Devoteam

Emma Chatwin

Emma Chatwin

VP, Marketing, Europe, Fujitsu

Sarah Roberts

Sarah Roberts

Group Chief Marketing Officer, Boldyn Networks

Tulin Green

Tulin Green

Senior Director, EMEA Marketing, Confluent

Helen Gillbe

Helen Gillbe

EMEA Demand Generation Director, Proofpoint

Andrew Barraclough

Andrew Barraclough

Head of Marketing UKI, SAP UK

Tejal Patel

Tejal Patel

Senior Partner, Stanford Bridge Partners Ltd

James Houselander

James Houselander

EMEA Marketing Director, HPE Aruba Networking

Elizabeth Murray

Elizabeth Murray

Enterprise Marketing Manager, Focus Group

Teri Donovan

Teri Donovan

Marketing Leader & Consultant, Former Cisco and Sony

Steve Rodgers

Steve Rodgers

CMO, Former Fresha

Kate Wallyn

Kate Wallyn

Director of Marketing (Cyber), NCC Group

Emily Tippins

Emily Tippins

Chief Marketing Officer, Avantra

Emma Westley

Emma Westley

VP Marketing, DCX

Francesca Cornwall

Francesca Cornwall

Head of Demand Gen, EMEA, Darktrace

Mika Yamamoto

Mika Yamamoto

Chief Customer and Marketing Officer, Freshworks

Emma Acton

Emma Acton

VP Marketing - EMEA, Zendesk

Andy Grant

Andy Grant

SVP Marketing, Digital Barriers

Claire Boutall

Claire Boutall

Associate Marketing Director, Cognizant

Lisa Richardson

Lisa Richardson

Snr Director Demand Generation, Sitecore

Adedamola Adeleke

Adedamola Adeleke

Director Marketing EMEA, Visier

Fationa Bejko

Fationa Bejko

Head of Partner Marketing, Google Cloud

Anji Pianta

Anji Pianta

Global Head of Partner Marketing, SS&C Blue Prism

Cedric Chambaz

Cedric Chambaz

Director of International Marketing, Apple

AJ Lockington

AJ Lockington

Marketing Director | Ecommerce | EMEA & APAC, Descartes Systems Group

Michele Cotton

Michele Cotton

Senior Marketing Manager, Tata Communications

Chris Merrick

Chris Merrick

Senior Global Marketing Director, Shure

Joanna Tearle

Joanna Tearle

Interim UKI Marketing Leader, former Cisco

John Watton

John Watton

CMO, LettsGroup

David Harold

David Harold

CMO, Foundational

Michal Harris

Michal Harris

SVP Global Marketing, Beyond Now

David Burnand

David Burnand

Chief Marketing & Communications Officer, Staffbase

Matt Hooper

Matt Hooper

CMO, Quantexa

Christoph Woermamn

Christoph Woermamn

CMO Corporate Bank, Deutsche Bank AG

Rachel Fairley

Rachel Fairley

Co-founder, Rebrand Right

John Coulston

John Coulston

VP EMEA & APAC, Neo4j

Steven Goddard

Steven Goddard

Senior Marketing Director, former Nutanix

Simeon Lando

Simeon Lando

Chief Marketing Officer, Form3

John Coldicutt

John Coldicutt

SVP Marketing , The Access Group

Ian Golding

Ian Golding

Interim Group CIO, APEM Group

Nerea Gandarias

Nerea Gandarias

GVP Global Field and Channel Marketing, 8x8

Jirina Yates

Jirina Yates

CMO, Alteryx

Charone Connell

Charone Connell

EMEA Marketing Director, 8x8

Rachel Henley

Rachel Henley

Integrated Marketing Leader, Cisco

Tricia Stinton

Tricia Stinton

CMO, CIS, Capgemini

Vicky McNamara

Vicky McNamara

VP Marketing, Workday

Dan Barker

Dan Barker

CMO, Fintech, ecommerce

Daniel Ellis

Daniel Ellis

Chief Customer Officer, Lumilinks

Caroline Webb

Caroline Webb

CMO, The Royal Mint

Hannah Sinden

Hannah Sinden

Marketing Director, Build2Grow Marketing

Christina Carstensen

Christina Carstensen

Managing Director, Aega Partner Marketing

Jessica Thompson

Jessica Thompson

Director, Executive Engagements, Confluent

Tom Pressley

Tom Pressley

Head of EMEA Marketing, Relesys

Caroline Otterheim

Caroline Otterheim

Director, Field Marketing, Snowflake

Andy Oliver

Andy Oliver

SVP Corporate Communications, IFS

Ekaterina Mamonova

Ekaterina Mamonova

Global Lead, Marketing & Customer Experience, Allianz Commercial

Annabel Rake

Annabel Rake

NSE Chief Marketing Officer, Deloitte

Alba Gomez

Alba Gomez

EMEA Marketing Manager, Ontinue

Lucy Greenaway

Lucy Greenaway

Channel Marketing Director, XM Cyber

Lucy Alligan

Lucy Alligan

Global Director of Marketing, Blueprintx

Joanne Nelson

Joanne Nelson

CMO, Advanced Cyber Defence Systems (ACDS)

Christie Dahmen

Christie Dahmen

VP Marketing, Kore.ai

Steve Farr

Steve Farr

VP Solutions and Marketing, Experian

Nicola Cole

Nicola Cole

Global Marketing Director, Project Management Institute

Tyler Mallison

Tyler Mallison

Chief Strategy Officer, Director and Founder, Missing Catalyst

Lucy Terblanche

Lucy Terblanche

Senior Field Marketing Manager, Snowflake

Claire Doyle

Claire Doyle

Global Customer Experience Centre Manager, BT

Dan Pickles

Dan Pickles

Head of EMEA Marketing, Bazaarvoice

Hannah Delaney

Hannah Delaney

VP Marketing, Infinity

Fiona Sherwood

Fiona Sherwood

CMO, Dasseti

Maria Bersteneva

Maria Bersteneva

Director of Product Marketing, Kognitiv

Tamasin Allery

Tamasin Allery

Senior Markering Director North EMEA, Informatica

Caroline Russo

Caroline Russo

VP Marketing, IFS

Wanda Ni Laighin

Wanda Ni Laighin

Vice President, Global Marketing, SAP

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Thanks to our partners

8x8
IFS
Trellix
Soldo
Tealium
Box
Tata Communications
Confluent
Shure
Rapid7
HCL
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