The Studio

We keep reminding ourselves that 'failure should be celebrated' because it provides us with teachable moments in ways successes do not. Yet, in the moment, we want to anything but—and entire cultures go out of their way to avoid failures. In a refreshing panel, listen to B2B CMOs reflect on one of the greatest errors and, most importantly, what it taught them that has shaped their lives and careers for the better.

Digital innovation has made good on its promise to usher in next-generation marketing techniques and insights, but are we—and future generations—prepared for what that means? Listen to B2B CMOs in technology as they reflect on the changing make-up of the marketing function, where talent is sourced, and how to be pragmatic when it comes to generational expectations.

It has been a year of exciting updates and frustrating, but necessary, experimentation. The major issue? It is still opaque as to just how influential genAI is on the bottom line, and what use cases are being enjoyed with good success. Learn from leaders are they share their AI use cases that are powering the business, and what they had to do in order to get to this coveted position.

Listen to select C-suite leaders reflect on their years in brief, in 2024, and how that is informing them of their priorities for 2025.