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The Studio
Abbey Road Studios
CMO leadership - 29th April 2025
Award winning C-suite event series
The Studio is where the world’s most influential executives come together to shape the future. With a global network of over 19,000 C-suite leaders—including CIOs, CTOs, CISOs, CDOs, CFOs, and CMOs—this award-winning series is a global platform for bold ideas, transformative partnerships, and industry-defining leadership.

Producing performance
Composing the future of marketing leadership
The Studio at Abbey Road Studios brings together the brightest minds in marketing for a day of inspiration, innovation, and collaboration. Dive into the latest trends in AI, brand, customer experience, leadership and martech innovation. Share best practices with likeminded leaders, expand your professional networks, and capture insights and memories at the iconic home of British music.
Why attend
Join us for an opportunity to challenge conventional thinking, elevate your leadership potential, and ignite new paths for both personal and professional growth. This is more than an event—it’s a transformative experience designed to empower leaders to stay ahead of the curve and inspire enduring impact.
Event details
Venue:
Abbey Road Studios, London, UK
Date:
April 29th 2025
Who can attend:
This exclusive event invites senior leaders from the following C-suite communities:
- CMOs and senior marketing leaders
The Studio highlights
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World-class thought leadership
Big ideas, bold insights
Dive into electrifying discussions on AI, brand strategy, customer experience, and martech innovation, led by global marketing trailblazers. It's where big ideas spark and bold insights leave you inspired.

Networking through VIP experiences
Experience the Spirit of Oasis
Enjoy an exclusive live performance by Definitely Mightbe, the world's longest-established Oasis tribute band. This unique blend of networking and entertainment offers an unparalleled opportunity to build relationships that matter.
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Global marketing C-suite Awards ceremony
Celebrating the Best in Marketing
Join us in honouring the top 100 marketing executives globally. Gain insights from award-winning leaders on innovation and leadership. This is your chance to connect with the crème de la crème of the marketing world.
Welcome lunch & networking
Abigail Labaton
Doug Drinkwater
Peter Stojanovic
How to (re)brand right
Rachel Fairley
Sarah Robb
Why trust is now the most critical commodity in B2B marketing – and how to earn it
Today’s self-directed B2B buyers are overwhelmed by increasing cynicism about the mountain of content and sources available to them to ‘aid’ their decision making. AI is making a bad problem worse, reducing the cost of content output, often at the expense of quality or objectivity, flooding already saturated markets. Simply put, B2B marketing has a problem with trust. So what can we do about it?
In this session, leveraging insights gleaned from the B2B Marketing Awards, and his forthcoming book, Joel Harrison will explore this growing trust gap in more detail, examining the causes and implications, and going on to discuss practical solutions based on real world examples. Joel will focus on the following in particular:
- How thought leadership is being reinvented in a trust-impaired world
- How to optimise the impact of influencers and intermediaries
- Cultivating advocates and advocacy
- Building trust in the sales conversation
Joel Harrison
Doug Drinkwater
Coffee break
The trust revolution: Why your best salespeople aren’t on your payrol
Emma Roffey
From trials to triumph: Is AI really giving you a competitive advantage?
AI is revolutionising how businesses understand buyer behavior, opening new paths for growth. As the push to master persona targeting—especially at the C-suite level—intensifies, a data-driven approach is crucial. How will marketing leaders keep up with today’s buyers while aligning strategies with fast-evolving expectations?
David Keene
Laura Matthews
Graham Wylie
Callum Jones
Hugo Drayton
Abigail Labaton
Networking
CMO vs CIO: The buyers and sellers Divide
B2B tech marketing departments meticulously craft strategies to capture the attention of CIOs — but how do these tech leaders really feel about the endless marketing and sales campaigns vying for their time?
In this Studio session at Abbey Road, CMOs and CIOs come together to break down what makes tech marketing succeed or fall flat. From content and messaging to ABM-driven buyer journeys and customer advocacy, we’ll explore how marketers can better align with evolving IT priorities — and how CIOs can shape more productive vendor relationships.
Erik Vaveris
Julie Woods-Moss
Karl Hoods
Robert Sheesley
Doug Drinkwater
Global B2B CMO & Future B2B CMO Awards ceremony
Alexis Oger
Rachel Fairley
Sarah Roberts
Abigail Labaton
Networking drinks and the ultimate Oasis tribute performance



Faith Wheller
VP Marketing, TeamViewer
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John Watton
CMO, LettsGroup
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Simon Edward
Director , South Bank BID

Sarah Dunn
Chief Marketing Officer, Tonic Marketing

Chiara Pensato
Vice President Marketing, FARFETCH

Aijaz Ansari
VP Global Marketing, Hoonartek

Tulin Green
Senior Director, EMEA Marketing, Confluent

Tejal Patel
Senior Partner, Stanford Bridge Partners Ltd

Emma Westley
VP Marketing, DCX

Cedric Chambaz
Director of International Marketing, Apple

Daniel Ellis
Chief Customer Officer, Lumilinks

Joanne Nelson
CMO, Advanced Cyber Defence Systems (ACDS)

Nicola Cole
Global Marketing Director, Project Management Institute

Kirsten Cox
VP EMEA Marketing, ServiceNow

Karina Topp
Senior Director EMEA Marketing, Oracle

Simon Morris
VP International Marketing, Adobe

Nikki Stenson
CMO, Credentially

Tony Miller
CMO, Hargreaves Lansdown

Rhiannon Prothero
SVP Marketing, Permutive Ltd

Victoria Pera-Usher
VP, Marcomms, JCB International Europe

Dean Lindsay
Product Marketing Lead, Third Bridge

Rebecca Boulton
Brand Manager, The IN Group

Nikki Gillard
Marketing Executive, The IN Group

Franck Unternahrer
Director, Marketing EMEA, EDB

Mariska van Beukering
VP Marketing, nLighten

Beth Attwood
VP Revenue Marketing, Ardoq

Lea Schremmer
Marketing Manager, PlayPlay
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Courtney Austin
Vice President, Marketing, EasyDMARC

Julia Selkovenko
Practice director, Marketing transformation, EY

Jeremy Levene
VP Growth Marketing, EMEA, Dayforce

Amy Mortlock
Director, ShadowDragon

Julie Woods Moss
CMO, Thoughtworks Technologies

Scott Allen
General Manager, Global Marketing Transformation, Microsoft

Chris Willman
EMEA North Marketing Director, Commvault
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Gareth Scragg
Marketing Director, EducAite Limited

Amit Sharma
VP & Global Head of Field Marketing & Sponsorships, Tata Communications

Richard Phillips
Senior Director, EMEA Regional Marketing & Global Campaigns, Hitachi Vantara

Elizabeth Smyth
VP Global Field Marketing, former Slack

Dean Wootton
Director, Integrated Marketing, Pure Storage

Rob Reynolds
Marketing Director, Verizon Business

Justin Hanneman
CMO, CommerceGate

David Keene
CMO, Wipro
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Paul Hennin
VP EMEA, Zscaler
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Peter Scoffham
Marketing Director, Wipro

Claire Klincewicz
Account Based Marketing Manager, Kyndryl

Jon Buckthorp
Commercial Director, Differentiated Ltd

Nareni Hourican
Digital Transformation Director - Global Head of Digital & Innovation, Brown-Forman
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Laura Holton
Head of Field Marketing, The Adaptavist Group

Steve Lawson
Director, Marketing Programs & Operations, Wipro

Paul Aitkenhead
Head or Brand PR and Communications, Gamma

Sarah Roberts
Global CMO, Boldyn Networks

Ellie Robson-Frisby
Senior Manager, Marketing - Benelux and Nordics, Tanium

Sarah Dunn
Marketing Consultant, Tonic Marketing Ltd

Rowan Fisk
Partner, 3Search

Christina Carstensen
Managing Director, Aega Partner Marketing

Ashley Walker
Marketing Director, Cynozure

James Houselander
EMEA Marketing Director, HPE Aruba Networking

Virginie Faucon
CMO, AXA - Global Healthcare

Anthony Greaves
Marketing Director - UK, Ireland & Africa, Accenture

Ekaterina Koksharova
Global Adtech Manager, Barilla

Julie Morrish
UKI Marketing Director, Avanade

Tyler Mallison
Chief Strategy Officer, Missing Catalyst

Joel Harrison
Founder, Editor-at-large and Influencer, B2B Marketing

Kate Wallyn
Marketing Director (Cyber), NCC Group

Angharad West
Global Partner Marketing Director, Kyndryl

Mariska van Beukering
VP Marketing, nLighten

Adriana Pricope
Strategic Consulting Partners - EMEA Senior Partner Marketing Manager, AWS
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Beth Attwood
VP Revenue Marketing, Ardoq
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Lea Schremmer
UK Field Marketing Manager, PlayPlay

Robert Jay
Marketing Director, With Intelligence

Alan Browne
Senior Director EMEA Growth Marketing, UiPath

Mhari Coxon
Head of Marketing, Sunserve

Sophia Ahrel
Fractional CMO, Ahrel & Co

Rachel Fairley
Author of Rebrand Right,

Charlotte Poskitt
Head of Marketing, Wavestone

Anthony Newman
Director of Content, Spectro Cloud

Valia Koleva
Sr Brand Marketing Manager, Google Cloud

Laura Matthews
Global ABM Director, UiPath

Siddharth Asokan
CMO, Softwire

Marghaid Jones
Head of Marketing and Communications, Scott Logic

Ekaterina Mamonova
Global Head of Broker Proposition, Liberty Specialty Markets

Evanna Kearins
CMO, EMEA, UiPath

Graham Wylie
CMO, Activpayroll

Archana Dharkar
Senior Director, Marketing - Global Demand & Social Media, Sutherland

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