Name: The Studio London
Start: 2024-12-04
End: 2024-12-04
Location: BAFTA

Producing performance

Composing the future of marketing leadership

Welcome to The Studio, our exclusive event series set in the legendary Abbey Road Studios, where marketing leaders take the stage as the architects of tomorrow's business success. Just as iconic albums are born from creative collaboration, this is where visionary marketers come together to craft bold ideas, mix innovative strategies, and harmonise powerful connections to drive transformation.

A venue that embodies creativity and innovation

Abbey Road Studios, synonymous with reinvention and iconic creativity, provides the perfect setting for marketing leaders to explore the next era of brand storytelling and customer engagement. This inspiring space challenges you to think bigger, act bolder, and orchestrate strategies that leave a lasting impact.

Studio 1

14:00 → 14:15

Keynote: Elite Performance-Building C-Suite Communities

Keynote

Studio 1

Welcome by Phil/Doug/Peter, on why we have gathered this community and the role HotTopics plays in supporting your end goals

14:15 → 14:45

Standing Together: Elevating the Dynamics of Marketing and Sales Alignment for Business Success

Panel

Studio 1

Marketing and sales alignment is critical but often hindered by communication gaps and silos. To enhance engagement and drive conversions, teams must break down these barriers and leverage their strengths. How can organizations transform these challenges into a dynamic partnership that fosters a seamless customer experience?

14:45 → 15:00

Networking

Studio 1

15:00 → 15:30

Playing in Position: The Marketer as the Strategic Backbone of Modern Business

Panel

Studio 1

In the last two decades, marketing has evolved into a strategic backbone for businesses. With AI and new technologies, marketers must take ownership of their market and make bold choices. Embracing the right metrics is essential. How can leaders redefine marketing as a powerful counterpart to strategy?

15:30 → 15:45

Networking

Studio 1

15:45 → 16:15

From Trials to Triumph: How AI is Driving Competitive Advantage

Panel

Studio 1

AI is transforming how businesses understand and adapt to buyer behaviour, unlocking new avenues for customer acquisition and growth. The drive to sharpen competitive edges and master persona targeting—particularly at the C-suite level—is undeniable, and demands a sophisticated, data-driven approach to truly thrive in the dynamic marketplace.How will marketing leaders navigate the complexities of understanding today’s buyers while aligning their strategies with rapidly evolving expectations?

16:15 → 16:45

Delivering the Result: Crafting Effective Martech Solutions for the Future

Panel

Studio 1

The market landscape is a fusion of data-driven tools, automation, and AI. However, there is a gap between expectation and reality—whether in data quality, usability, integration, cost, or support. Marketers crave personalisation and require intuitive tools that provide actionable insights, deliver ROI, and integrate into existing workflows. As collaborative and creative platforms fuel agile content creation, one must wonder: how do we redefine our approach to marketing in the future, especially when dissatisfaction with inadequate tools can lead to abandonment?

16:45 → 17:30