We asked- and you answered. This session reveals exclusive insights from the HotTopics' marketing leaders benchmark report , highlighting the major trends across leadership, performance, teams and strategy, that will shape our marketing community-and further afield-into 2026 and beyond.

AI is no longer a tool — it’s a contributor embedded into almost every function. As it creates, optimises and decides at scale, are CMOs actively defining where human judgement leads and machines support, or allowing that balance to emerge by default?

Join your peers and have YOUR say in this interactive networking roundtable session, where key topics and vital areas of discussion are highlighted and debated by our marketing community.

As AI automates content, media and outreach at scale, competitive advantage is shifting away from who spends the most to who earns the most trust. Brands that activate real customer advocacy and apply precise, account-level insight are outperforming broad-based investment, because relevance and credibility can’t be bought or scaled by budget alone. In a world where everyone can amplify, are leaders redesigning growth around customer proof — or still trying to outspend the noise?