Name: The Studio London
Start: 2024-12-04
End: 2024-12-04
Location: BAFTA

Studio 1

13:00 → 14:00

Welcome lunch & networking

Welcome

Studio 1

Registration and a networking breakfast before we dive into an inspiring day

Abigail Labaton

HotTopics

Doug Drinkwater

HotTopics

Peter Stojanovic

HotTopics

14:00 → 14:15

How to (re)brand right

Keynote

Studio 1

Releasing their new book, Rebrand Right, in April, dynamic duo Rachel and Sarah will present a keynote speech on cutting through the noise on what it takes to actually diagnose, define and deliver a rebrand, myth-busting the jargon and answering questions from the audience

Rachel Fairley

Author of Rebrand Right

Sarah Robb

Founder

14:30 → 15:00

Why trust is now the most critical commodity in B2B marketing – and how to earn it

Panel

Studio 1

With content overload and AI flooding markets, B2B buyers are more sceptical than ever. Joel Harrison explores the growing trust gap, drawing insights from the B2B Marketing Awards and his upcoming book. Learn how to reinvent thought leadership, leverage influencers, cultivate advocacy, and build trust in sales conversations.

Joel Harrison

Found, Editor-at-large and Influencer

Doug Drinkwater

HotTopics

15:00 → 15:15

Networking

Studio 1

15:15 → 16:00

From trials to triumph: Is AI really giving you a competitive advantage?

Roundtable discussions

Studio 1

AI is revolutionising how businesses understand buyer behavior, opening new paths for growth. As the push to master persona targeting—especially at the C-suite level—intensifies, a data-driven approach is crucial. How will marketing leaders keep up with today’s buyers while aligning strategies with fast-evolving expectations?

16:00 → 16:15

Networking

Studio 1

16:15 → 16:45

What does your CIO really think of your innovative marketing campaign?

Panel

Studio 1

Uncover the truth behind the boardroom doors. Is your campaign seen as a game-changer or just noise?

Karl Hoods

CDIO - Dept for Energy Security & Net Zero and Dept for Science Innovation & Technology

Doug Drinkwater

HotTopics

16:45 → 17:30

Global B2B CMO & Future B2B CMO Awards ceremony

Awards

Studio 1

Celebrating excellence in B2B marketing leadership. Join us to honour the top 100 CMOs and Future CMOs who are shaping the future and inspiring the next generation.

Abigail Labaton

HotTopics

Rachel Fairley

Author of Rebrand Right

Sarah Roberts

Global CMO - Boldyn Networks

17:30 → 20:00

Networking drinks and the ultimate Oasis tribute performance

Experience

Studio 2

Enjoy drinks and networking, followed by a live performance from the world’s longest-established Oasis tribute band, bringing electrifying energy and timeless classics to this iconic venue.