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The Studio
Abbey Road Studios
CMO leadership - 29th April 2025
Award winning C-suite event series
The Studio is where the world’s most influential executives come together to shape the future. With a global network of over 19,000 C-suite leaders—including CIOs, CTOs, CISOs, CDOs, CFOs, and CMOs—this award-winning series is a global platform for bold ideas, transformative partnerships, and industry-defining leadership.

Producing performance
Composing the future of marketing leadership
The Studio at Abbey Road Studios brings together the brightest minds in marketing for a day of inspiration, innovation, and collaboration. Dive into the latest trends in AI, brand, customer experience, leadership and martech innovation. Share best practices with likeminded leaders, expand your professional networks, and capture insights and memories at the iconic home of British music.
Why attend
Join us for an opportunity to challenge conventional thinking, elevate your leadership potential, and ignite new paths for both personal and professional growth. This is more than an event—it’s a transformative experience designed to empower leaders to stay ahead of the curve and inspire enduring impact.
Event details
Venue:
Abbey Road Studios, London, UK
Date:
April 29th 2025
Who can attend:
This exclusive event invites senior leaders from the following C-suite communities:
- CMOs and senior marketing leaders
The Studio highlights
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World-class thought leadership
Big ideas, bold insights
Dive into electrifying discussions on AI, brand strategy, customer experience, and martech innovation, led by global marketing trailblazers. It's where big ideas spark and bold insights leave you inspired.

Networking through VIP experiences
Experience the Spirit of Oasis
Enjoy an exclusive live performance by Definitely Mightbe, the world's longest-established Oasis tribute band. This unique blend of networking and entertainment offers an unparalleled opportunity to build relationships that matter.
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Global marketing C-suite Awards ceremony
Celebrating the Best in Marketing
Join us in honouring the top 100 marketing executives globally. Gain insights from award-winning leaders on innovation and leadership. This is your chance to connect with the crème de la crème of the marketing world.
Registration, lunch & networking
Welcome to The Studio
Philip Randerson
Abigail Labaton
Doug Drinkwater
Peter Stojanovic
Leading the way to a cure
Hilary Evans-Newton
How to (re)brand right
Rachel Fairley
Sarah Robb
Why trust is now the most critical commodity in B2B marketing – and how to earn it
Today’s self-directed B2B buyers are overwhelmed by increasing cynicism about the mountain of content and sources available to them to ‘aid’ their decision making. AI is making a bad problem worse, reducing the cost of content output, often at the expense of quality or objectivity, flooding already saturated markets. Simply put, B2B marketing has a problem with trust. So what can we do about it?
In this session, leveraging insights gleaned from the B2B Marketing Awards, and his forthcoming book, Joel Harrison will explore this growing trust gap in more detail, examining the causes and implications, and going on to discuss practical solutions based on real world examples. Joel will focus on the following in particular:
- How thought leadership is being reinvented in a trust-impaired world
- How to optimise the impact of influencers and intermediaries
- Cultivating advocates and advocacy
- Building trust in the sales conversation
Joel Harrison
Coffee break
The trust revolution: Why your best salespeople aren’t on your payroll
This session explores the power of positivity in advocacy, the psychological drivers behind why people champion brands, and how organizations can operationalize customer advocacy to drive faster deal cycles, larger deals, and higher retention rates. We’ll uncover why most businesses focus too much on detractors and overlook their promoters, leaving a goldmine of advocacy untapped.
Emma Roffey
Networking roundtables: Is AI really giving you a competitive advantage?
AI is revolutionising how businesses understand buyer behavior, opening new paths for growth. As the push to master persona targeting—especially at the C-suite level—intensifies, a data-driven approach is crucial. How will marketing leaders keep up with today’s buyers while aligning strategies with fast-evolving expectations?
Antonia Maneta
Callum Jones
David Keene
Fiona Giles
Graham Wylie
Hugo Drayton
Kimberly Moss
Laura Matthews
Peter Stojanovic
Networking
CIO vs CMO: The buyers and sellers divide
B2B tech marketing departments meticulously craft strategies to capture the attention of CIOs — but how do these tech leaders really feel about the endless marketing and sales campaigns vying for their time?
In this Studio session at Abbey Road, CMOs and CIOs come together to break down what makes tech marketing succeed or fall flat. From content and messaging to ABM-driven buyer journeys and customer advocacy, we’ll explore how marketers can better align with evolving IT priorities — and how CIOs can shape more productive vendor relationships.
Erik Vaveris
Julie Woods-Moss
Karl Hoods
Robert Sheesley
Doug Drinkwater
Global B2B CMO 100 & Future B2B CMO 100 awards ceremony
Alexis Oger
Rachel Fairley
Sarah Roberts
Annabel Rake
Abi Labaton
Networking drinks and the ultimate Oasis tribute performance



Cedric Chambaz
Director of International Marketing, Apple
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John Watton
CMO, LettsGroup

Chiara Pensato
Vice President Marketing, FARFETCH

James Houselander
EMEA Marketing Director, HPE Aruba Networking

Karina Topp
Senior Director EMEA Marketing, Oracle

Sarah Dunn
Chief Marketing Officer, Tonic Marketing

Aijaz Ansari
VP Global Marketing, Hoonartek

Tulin Green
Senior Director, EMEA Marketing, Confluent

Tejal Patel
Senior Partner, Stanford Bridge Partners Ltd

Angharad West
Global Partner Marketing Director, Kyndryl

Tara Allison
Marketing Director UKI, Trend Micro

Daniel Ellis
Chief Customer Officer, Lumilinks

Joanne Nelson
CMO, Advanced Cyber Defence Systems (ACDS)

Richard Phillips
Senior Director, EMEA Regional Marketing & Global Campaigns, Hitachi Vantara

Nicola Cole
Global Marketing Director, Project Management Institute

Kirsten Cox
VP EMEA Marketing, ServiceNow

Nikki Stenson
CMO, Credentially

Tony Miller
CMO, Hargreaves Lansdown

Dean Lindsay
Product Marketing Lead, Third Bridge

Franck Unternahrer
Director, Marketing EMEA, EDB

Mariska van Beukering
VP Marketing, nLighten

Julia Selkovenko
Practice director, Marketing transformation, EY

Amy Mortlock
Director, ShadowDragon

Julie Woods-Moss
CMO, Thoughtworks Technologies

Chris Willman
EMEA North Marketing Director, Commvault
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Gareth Scragg
Marketing Director, EducAite Limited

Elizabeth Smyth
VP Global Field Marketing, former Slack

Justin Hannemann
CMO, CommerceGate

David Keene
CMO, Wipro
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Paul Hennin
VP EMEA, Zscaler
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Peter Scoffham
Marketing Director, Wipro

Jon Buckthorp
Commercial Director, Differentiated Ltd

Nareni Hourican
Digital Transformation Director - Global Head of Digital & Innovation, Brown-Forman
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Laura Holton
Head of Field Marketing, The Adaptavist Group

Paul Aitkenhead
Head or Brand PR and Communications, Gamma

Sarah Roberts
Global CMO, Boldyn Networks

Christina Carstensen
Managing Director, Aega Partner Marketing

Ashley Walker
Marketing Director, Cynozure

Anthony Greaves
Marketing Director - UK, Ireland & Africa, Accenture

Ekaterina Koksharova
Global Adtech Manager, Barilla

Tyler Mallison
Chief Strategy Officer, Missing Catalyst

Joel Harrison
Founder, Editor-at-large and Influencer, B2B Marketing

Adriana Pricope
Strategic Consulting Partners - EMEA Senior Partner Marketing Manager, AWS

Robert Jay
Marketing Director, With Intelligence

Alan Browne
Senior Director EMEA Growth Marketing, UiPath

Mhari Coxon
Head of Marketing, Sunserve

Sophia Ahrel
Fractional CMO, Ahrel & Co

Rachel Fairley
Author of Rebrand Right,

Charlotte Poskitt
Head of Marketing, Wavestone

Anthony Newman
Director of Content, Spectro Cloud

Valia Koleva
Sr Brand Marketing Manager, Google Cloud

Laura Matthews
Global ABM Director, UiPath

Siddharth Asokan
CMO, Softwire

Marghaid Jones
Head of Marketing and Communications, Scott Logic

Ekaterina Mamonova
Global Head of Broker Proposition, Liberty Specialty Markets

Evanna Kearins
CMO, EMEA, UiPath

Graham Wylie
CMO, Activpayroll

Zoe Grayston
Global Head of Brand, Communications & Marketing, Clifford Chance

Yafaa Ahres
Head of Marketing, Elsewhen

Wanda Ni Laighin
Vice President, Global Marketing, SAP LeanIX & SAP Signavio, SAP

Utkarsh Srivastav
Senior Director - Brand & Digital Marketing, L&T Technology Services

Tina Morwani
Director, Global Campaigns, Flexera

Sumi Shukla
VP Global Marketing, Riverbed

Sumeet Vermani
CMO, SKV

Sue-Ann Prentice
CMO, Fluke

Stafford Trinidade
Head - Strategic ABM, EMEA, Cloudflare

Simon Timmis
Head of Marketing and Corporate Communications, IET

Shikha Saxena
Head of Marketing UK&I, Globant
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Sarah Whipp
CMO, Elliptic

Rob Norman
VP Revenue Marketing EMEA, Workiva

Paul Afshar
Chief Marketing Officer, Unlimit

Nupur Sachin Joshi
Field Marketing Specialist, Juniper Networks

Nimmi Bhalla
Marketing Director, Virgin Media O2
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Nicole Edwards
Director of Revenue Marketing, Clari

Nicola Mohns
Global Brand and Customer Leader, AXA Global Healthcare

Nickie McDade
Global Director, Marketing Strategy, Former LSEG

Neil Berry
Global Account Based Marketing Director, Capgemini

Neha Kathuria
CMO, Infogain

Natalie Batchelor-Roles
Marketing Director, Ultima

Miglena Aleksandrova
Senior Digital and Revenue Growth Manager, SharpCloud

Merinda Hillier
VP Marketing EMEA, Tealium

Mehul Kapadia
Non Executive Director, England Boxing

Matt Browning
VP Marketing, Keboola

Marta George
Head of ABM Programmes, Ping Identity

Mariella Luger
Zerto - Head of Marketing, EMEA & APAC, HPE

Lois Smith
Field and Technology Marketing Leader, IBM

Laura Xavier
EMEA ABM Marketing Manager, MEA & Nordics Field Marketing Manager, Rapid7

Kerry Davi
Communications & Marketing Director, Industrial Solutions, Baker Hughes

Keely Moseley
Senior Marketing Manager UK&I, Pure Storage

Katleen Richardson
SVP, B2B Marketing, The Economist Group
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Kate Wallyn
Cyber Security Marketing Director, NCC Group

Kate Carey
Marketing Director EMEA, Rapid7

Kate Sinclair
Partner, Business Development & Marketing, Lane Clark & Peacock

Karl Hoods
CDIO, Dept for Energy Security & Net Zero and Dept for Science Innovation & Technology

Julie Murray
UKI & Northern Europe Marketing Director, Pure Storage

Julie Burton-Brown
Head of Revenue Marketing EMEA, Soldo

Jon Burke
Group Marketing and Sales Director, Dals

John Coldicutt
SVP Marketing, The Access Group

Joe Clegg
Platform Marketing Lead, Wise

Jody Saunders
Founder, Atara

Joanna Moss
Marketing Director, Executive Programs and Account Based Marketing, Salesforce

Jo Bance
Global Marketing Director, Expleo Group

Jirina Yates
Interim CMO, Alteryx

Jes Breslaw
Senior EMEA Marketing Director, Seismic

Jazz Aujla
Global Head of Digital Marketing, Euromonitor International

James Toller
Head of NextGen Enterprise Marketing, Genpact

Jade Drago-Ferrante
Global Partner Marketing Leader, Cisco

Hugo Drayton
Chair, Boundless

Helen Gillbe
Demand Generation Director, Proofpoint

Hassiena Albohaithi
Global Head of Field Marketing, BT
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Hannah Sinden
Marketing Director, Build2Grow

Graham Franklin
Marketing Consultant, Freshworks

Gordon Rawling
VP and Head of Marketing NM, AI and OSS/BSS, Ericsson

Fiona Giles
VP Global Field Marketing, Boomi

Felix Billson
Marketing Manager, Pure Storage

Erik Vaveris
Global Marketing, Shure Incorporated

Emma Roffey
Co Founder & Co CEO, Trusted

Emma Greene
VP Marketing, Deltek

Elizabeth Murray
Enterprise Marketing Manager, Focus

Elaine Mullan
Head of Marketing & Business Development, Corlytics

Drew Perry
Chief Innovation Officer, Ontinue

Dorota Gibiino
Marketing Director, Xalient

Dan Robb
Head of Marketing, SPS

Dan Barker
CMO, Smart

Craig Welch
SVP, Head of Research Marketing, Elsevier

Claire Aspinall
Group Head of Marketing, Jumar Technology

Claire Doyle
Customer Experience Centre Manager, Field Marketing, BT

Christopher Gabriel
Chief Marketing Officer and VP of Innovation, NTT Data

Chris Merrick
Sr Director Global Marketing, Shure Incorporated

Chirag Gir
Marketing Leader - IBM Consulting UK, IBM UK

Chetan Yardi
RVP Marketing, OpenText

Charlotte Morris
Senior Director, Regional Marketing, HiBob

Catherine O'Reilly
Senior Director, EMEA Marketing, Fivetran

Caroline Surujpaul
Director, Cisco Security Marketing EMEA, Cisco

Caroline Russo
VP Europe & LatAm Marketing, IFS

Caroline Webb
CMO, The Royal Mint

Carolina Marino Sargeant
Senior Manager, Field Marketing EMEA and APAC, A-LIGN

Callum Jones
Head of Field Marketing, UK&I, Freshworks

Braedon Reilly
Head of Marketing, Group and UK & Ireland, Boldyn Networks

Bianca Nicholls
Campaigns Marketing Manager, Box

Becky Morris
Head of Marketing, Sigma Connected

Ashley Walker
CMO, Cynozure Group

Avasari Moon
Global Marketing, CEO & Founder, FutureEdge Academy / Google

Antonia Maneta
CMO, Synechron

Annabell Norden
Global Client Relationship Marketing Lead, Accenture

Annabel Rake
NSE Chief Marketing Officer, Deloitte

Andy Grant
SVP Marketing, Digital Barriers

Andrew Soane
Global Head of Service Line & Partner Marketing, Thoughtworks

Amy Perez
Marketing & Comms Director, Adarma

Alice Crook
Senior Director, EMEA Marketing, Splunk

Alexis Oger
VP Marketing EMEA, Dell Technologies

Alex Kearney
Head of Marketing, Assured Cyber Ltd

Alex Bacon
Marketing Director, Cloud Direct

Alba Gomez
Marketing Manager EMEA, Ontinue

Adrian Coxon
CMO, Exante

Abby Wright
UK Client & Industry marketing lead, Avanade

Charmaine Servado
Senior Director, EMEA Field Marketing, MicroStrategy

Roland Bägén
Head of Europe Communications, Tata Consultancy Services

Sarah Thomas
Group Chief Marketing Officer, EVP, Capgemini

Kathyrn Thomas
Director EMEA Marketing, Box

Anna Lewis
VP of EMEA Marketing, Databricks
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Mitali Israni
Marketing Director EMEA, dbt Labs

Claire Theijssen
Head of EMEA Campaigns, Cisco

Emma Chatwin
VP Marketing, Fujitsu

Emma Everett
Group Head of Field Marketing, Gamma

Dan Trotman
Marketing Manager, UKI, Rapid7

Aruna Ravichandran
SVP & CMO, Collaboration, Cisco

Chris Blaik
Fractional CMO / Marketing leader, Ex - Sage

Max Gordon
Senior Manager, Global Campaigns, Tanium

Chantal Reed
Global and UK Growth and Brand Marketing and Communications Lead, Mindera

Flora Chu
Senior Marketing Manager, Public Sector, Snowflake

Steven Goddard
Vice President of Regional Marketing, Thales

Hollie Benneyworth
Principal, Marketing Manager (ABM), Workday

Kimberly Moss
CMO, Natilik

Michelle McMurray
ABM Marketing Manager, Salesforce

Paul Button
Co-CEO, Trusted

Roger Barr
Chief Product Officer, Trusted

Felix Welckenbach
Director Organic Growth Marketing & Product, HomeToGo

Samantha Bear
Head of Marketing Programmes, Virgin Media O2

Mark Larwood
Marketing Director, CloudClevr
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Saleema Syed
VP, Field & Partner Marketing, Webex

James Treacher
Growth Marketing Lead - Home Care Digital Ventures, Unilever

Claire Grove
Senior Director, Customer Advocacy, ServiceNow

Gordon Reid
Creative Director, Unilever

Bulbul Pandya
Global Head of Digital Product Strategy - UPro, Unilever Professional

Hilary Evans-Newton
Chief Executive, Alzheimer's Research UK

Victoria Matallah
Field Marketing Manager, Risk Ledger

Kirsten Collins
Global Partner Marketing Director, Google Cloud, Kyndryl

Hetal Patel
Head of Marketing - European Markets and Listings, Nasdaq

Samra Anees
Chief of Staff, Marketing, Webex

Rebecca Ariyo
Brand and Community Manager, Avanade

Jennifer Armstrong
Marketing Director, Attest

Jamie Graham
Director of Field & Channel Marketing, Nutanix

Brendan Finnegan
Lead Marketing Manager, Fivetran

Amanda Kamin
Chief Marketing and Communications Officer, Digital Catapult

Sarah Robb
Co-founder & Co-author, Rebrand Right

Michelle Dickinson
SMB Channel Marketing Manager, BT

Matt Neal
Managing Director, Differentiated

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