How to not fall into the ego-driven rebrand trap

Meetups: Why most rebrands fail before the first logo is drawn

Rebrands are seductive. They promise momentum, visibility, and legacy. They also destroy value when driven by ego rather than strategy.

This session opens with a short, pointed argument for restraint, followed by a wider discussion unpacking when rebrands work, when they don’t, and how to tell the difference. We’ll explore political pressure, personal incentives, and the hidden costs of change.

The focus is not on design, but on judgement: how senior marketers decide when brand evolution is necessary and when it’s a distraction.

Event details

• Date: 18th June 2026
• Time: 4 - 5 PM BST
• Location: Virtual
• Host: Peter Stojanovic, Editor, HotTopics 
• Speakers: Rachel Fairley, Author of Rebrand Right
  
  

Reserve your spot for the meet-up today.