The cost of bad data in the AI era

Food for Thought: Fixing AI’s foundations for marketing impact

In partnership with 

For all of the excitement and market investment, AI ambition isn’t necessarily marrying with measurable, P&L impact for B2B marketing leaders.

The promise of autonomous, agentic marketing and hyper-personalisation is clear, but the day-to-day reality is often stalled by poor quality data, inconsistent AI literacy, fragmented systems and immature infrastructure - all of which stop AI projects from scaling beyond those individual, siloed use cases.

This Food for Thought session, hosted by HotTopics in partnership with Domo as part of the AI to Impact community, brings senior marketing leaders together to discuss how leaders embrace a culture of rapid, data-led experimentation, while building the infrastructure and skills required to move to reliable, scalable business outcomes.

Event details

📍 Location: The River Room, Shakespeare’s Globe

🗓 Date: 28th April 2026

🕛 Time: 11.00 - 2.00 PM 

• Private tour - 11:15 - 12:00 PM
• Lunch & discussion - 12:00 - 2:00 PM

👥 The Hosts: Doug Drinkwater, Editorial and Strategy Director, HotTopics

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