How to build one of the world's most powerful brands
Joining us in this episode: Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard
Listen to seasoned CMO, Raja Rajamannar, in conversation with HotTopics Editor Peter Stojanovic, as he discusses building one of the world's most powerful brands, its curious plan to promote Mastercard's own "scent" as part of a multi-sensory marketing plan, and why all marketers should have experience outside of their function to supercharge their creativity.
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