Signals and Stories with Microsoft's Scott Allen

Less jargon, more truth. Signals & Stories is CMOs swapping secrets you won’t find in a white paper

Joining Peter in this episode: Scott Allen, General Manager of Global Marketing Transformation at Microsoft.

Tune in for an insightful conversation packed with practical wisdom, leadership lessons, and fresh perspectives for anyone navigating the future of marketing.

Listen in to this episode of the C-suite Spot as Scott shares the signals he’s paying attention to that others might miss, along with the unexpected stories from his career that continue to influence how he leads today. He opens up about the importance of unlearning old habits, the practices that have fuelled his growth as a leader, and the mentors who’ve helped shape his path — and how he’s now paying that forward.

From making bold decisions that felt like risks to considering what one message every B2B marketer should see on a billboard, Scott offers a candid look at the mindset and practices behind effective leadership in marketing transformation. And of course, he reveals the one thing he never leaves the house without.

Listen now

Be inspired by a story of bold leadership, resilience, and community spirit. Tune in today and discover what it really takes to drive lasting change.

Click here to listen on Spotify