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The Global B2B CMO 100 Awards

Honouring the Top 100 Global B2B CMOs in the technology sector

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Celebrating the

Global B2B CMO 100 award winners

 Join us as we celebrate the most innovative and effective Chief Marketing Officers in the business-to-business sector. These leaders are recognised for their visionary strategies and transformative contributions that are shaping the future of marketing in the technology sector.

 

Why these awards matter

Annually, the Global B2B CMO 100 Awards set the standard for excellence in marketing leadership. Nominated by our global community of peers and industry leaders, and selected by an independent panel of seasoned professionals, the top 100 B2B CMOs in technology represent the pinnacle of achievement in their field.

Global B2B CMO 100

2025 judges

Our C-suite Awards judging panels are made up of respected industry leaders with deep expertise across business and technology.
Their insight ensures a fair, rigorous selection process that celebrates true excellence and innovation.

 

Meenu Bagla

Meenu Bagla

CMO, Cyient

Sarah Roberts

Sarah Roberts

Global CMO, Boldyn Networks

David Keene

David Keene

CMO, Wipro

Bryan Urioste

Bryan Urioste

CMO, Redwood Software

Kady Srinivasan

Kady Srinivasan

CMO, Lightspeed

Kathie Johnson

Kathie Johnson

CMO, Sitecore

Global B2B CMO 100

Award Winners 2025

Discover the 2025 Top 100 B2B CMOs—a list showcasing the year’s most influential and innovative Chief Marketing Officers who are redefining the future of business marketing in the technology sector.

Abhinav Kumar

Abhinav Kumar

Tata Consultancy Services

Abhinav Kumar

Abhinav Kumar

Belgium Belgium
IT Services IT Services

Global CMO

Adam Berlew

Adam Berlew

Equinix

Adam Berlew

Adam Berlew

United States of America United States of America
IT Services IT Services

CMO

Alison Wagonfeld

Alison Wagonfeld

Google

Alison Wagonfeld

Alison Wagonfeld

United States of America United States of America
IT Services IT Services

VP Marketing, Google Cloud

Amanda Jobbins

Amanda Jobbins

Vodafone

Amanda Jobbins

Amanda Jobbins

United Kingdom United Kingdom
Telecommunications Telecommunications

Global CMO & Director Strategic Partners

Andres Botero

Andres Botero

Rubrik

Andres Botero

Andres Botero

United States of America United States of America
Computer Software Computer Software

CMO

Ann Minooka

Ann Minooka

Synopsys

Ann Minooka

Ann Minooka

United States of America United States of America
Computer Software Computer Software

CMO

Annabel Rake

Annabel Rake

Deloitte

Annabel Rake

Annabel Rake

United Kingdom United Kingdom
Consulting Consulting

Chief Marketing Officer - North South Europe

Antonia Wade

Antonia Wade

PWC

Antonia Wade

Antonia Wade

United Kingdom United Kingdom
Consulting Consulting

Global CMO

Ari Sheinkin

Ari Sheinkin

IBM

Ari Sheinkin

Ari Sheinkin

United States of America United States of America
IT Services IT Services

CMO, IBM Consulting

Ariel Kelman

Ariel Kelman

Salesforce

Ariel Kelman

Ariel Kelman

United States of America United States of America
Computer Software Computer Software

President & CMO

Aruna Ravichandran

Aruna Ravichandran

Webex by Cisco

Aruna Ravichandran

Aruna Ravichandran

United States of America United States of America
Computer Software Computer Software

SVP, CMO

Ash Parikh

Ash Parikh

Trellix

Ash Parikh

Ash Parikh

United States of America United States of America
Computer Software Computer Software

Chief Marketing Officer

Ashley Gatehouse

Ashley Gatehouse

Avanade

Ashley Gatehouse

Ashley Gatehouse

United Kingdom United Kingdom
IT Services IT Services

Global Marketing Strategy, Propositions & Alliances Marketing

Aurelie Guerrieri

Aurelie Guerrieri

DataDome

Aurelie Guerrieri

Aurelie Guerrieri

United States of America United States of America
Computer Software Computer Software

Chief Marketing & Alliances Officer

Bobby Patrick

Bobby Patrick

UiPath

Bobby Patrick

Bobby Patrick

United States of America United States of America
Computer Software Computer Software

CMO

Bonnie Pelosi

Bonnie Pelosi

Microsoft

Bonnie Pelosi

Bonnie Pelosi

United Kingdom United Kingdom
Computer Software Computer Software

EMEA CMO

Brett Hannath

Brett Hannath

Intel

Brett Hannath

Brett Hannath

United States of America United States of America
Computer Hardware Computer Hardware

Corporate VP & CMO

Brooke Cunningham

Brooke Cunningham

LogicMonitor

Brooke Cunningham

Brooke Cunningham

United States of America United States of America
Computer Software Computer Software

Global CMO

Bruno Bertini

Bruno Bertini

8x8

Bruno Bertini

Bruno Bertini

United States of America United States of America
Computer Software Computer Software

CMO

Carla Fitzgerald

Carla Fitzgerald

MicroStrategy

Carla Fitzgerald

Carla Fitzgerald

United States of America United States of America
Computer Software Computer Software

CMO

Caroline Burger

Caroline Burger

GlobalLogic

Caroline Burger

Caroline Burger

United States of America United States of America
Computer Software Computer Software

CMO

Charles Smith

Charles Smith

IBM

Charles Smith

Charles Smith

United Kingdom United Kingdom
IT Services IT Services

Chief Marketing & Communications Officer

Chris Gabriel

Chris Gabriel

NTT

Chris Gabriel

Chris Gabriel

United Kingdom United Kingdom
Computer Software Computer Software

CMO & VP of Innovation, UK

Chris Koehler

Chris Koehler

Twilio

Chris Koehler

Chris Koehler

United States of America United States of America
Telecommunications Telecommunications

CMO

Chris Kozup

Chris Kozup

Darktrace

Chris Kozup

Chris Kozup

United States of America United States of America
IT Services IT Services

CMO

Chris Wade

Chris Wade

Gamma

Chris Wade

Chris Wade

United Kingdom United Kingdom
Computer Software Computer Software

Chief Marketing & Product Officer

Christine Nurnberger

Christine Nurnberger

OutSystems

Christine Nurnberger

Christine Nurnberger

United States of America United States of America
Computer Software Computer Software

CMO

Colin Fleming

Colin Fleming

ServiceNow

Colin Fleming

Colin Fleming

United States of America United States of America
Computer Software Computer Software

CMO

Dan Ramsay

Dan Ramsay

CityFibre

Dan Ramsay

Dan Ramsay

United Kingdom United Kingdom
Telecommunications Telecommunications

CMO

David Burnand

David Burnand

Staffbase

David Burnand

David Burnand

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Dawn Colossi

Dawn Colossi

Software AG

Dawn Colossi

Dawn Colossi

United States of America United States of America
Computer Software Computer Software

CMO

Denise Persson

Denise Persson

Snowflake

Denise Persson

Denise Persson

United States of America United States of America
Computer Software Computer Software

CMO

Emma Chalwin

Emma Chalwin

Workday

Emma Chalwin

Emma Chalwin

United States of America United States of America
Computer Software Computer Software

CMO

Eric Herzog

Eric Herzog

Infinidat

Eric Herzog

Eric Herzog

United States of America United States of America
IT Services IT Services

CMO

Eric Van Rossum

Eric Van Rossum

SAP

Eric Van Rossum

Eric Van Rossum

United States of America United States of America
Computer Software Computer Software

CMO, SAP Cloud ERP

Erik Vaveris

Erik Vaveris

Shure

Erik Vaveris

Erik Vaveris

United States of America United States of America
Computer Hardware Computer Hardware

Global Marketing

Gabie Boko

Gabie Boko

NetApp

Gabie Boko

Gabie Boko

United States of America United States of America
Computer Software Computer Software

CMO

Gilad Shainer

Gilad Shainer

Nvidia

Gilad Shainer

Gilad Shainer

United States of America United States of America
Computer Hardware Computer Hardware

SVP Marketing

Helen Whetton

Helen Whetton

BT Group

Helen Whetton

Helen Whetton

United Kingdom United Kingdom
Telecommunications Telecommunications

Global Brand & Marketing Director

Hilary Kerner

Hilary Kerner

Insight

Hilary Kerner

Hilary Kerner

United States of America United States of America
IT Services IT Services

SVP & CMO

Iris Meijer

Iris Meijer

Verizon Business

Iris Meijer

Iris Meijer

United States of America United States of America
Telecommunications Telecommunications

CPO & CMO

Isabelle Guis

Isabelle Guis

Temenos

Isabelle Guis

Isabelle Guis

United States of America United States of America
Computer Software Computer Software

CMO

Jacqueline Woods

Jacqueline Woods

Teradata

Jacqueline Woods

Jacqueline Woods

United States of America United States of America
Computer Software Computer Software

CMO

Jean English

Jean English

Juniper Networks

Jean English

Jean English

United States of America United States of America
Computer Software Computer Software

CMO

Jennifer Chase

Jennifer Chase

SAS

Jennifer Chase

Jennifer Chase

United States of America United States of America
Computer Software Computer Software

CMO & EVP

Jennifer Johnson

Jennifer Johnson

Crowdstrike

Jennifer Johnson

Jennifer Johnson

United States of America United States of America
Computer Software Computer Software

CMO

Jennifer Temple

Jennifer Temple

HPE

Jennifer Temple

Jennifer Temple

United States of America United States of America
IT Services IT Services

EVP & Chief Marketing & Communications Officer

Jill Kouri

Jill Kouri

HCLTech

Jill Kouri

Jill Kouri

United States of America United States of America
IT Services IT Services

CMO

Jim Kruger

Jim Kruger

Informatica

Jim Kruger

Jim Kruger

United States of America United States of America
Computer Software Computer Software

EVP & CMO

Jirina Yates

Jirina Yates

Alteryx

Jirina Yates

Jirina Yates

United Kingdom United Kingdom
Computer Software Computer Software

Interim CMO

Joanne Pei Lee Wong

Joanne Pei Lee Wong

Exabeam

Joanne Pei Lee Wong

Joanne Pei Lee Wong

United States of America United States of America
Computer Software Computer Software

CMO

Joyce Kim

Joyce Kim

Zscaler

Joyce Kim

Joyce Kim

United States of America United States of America
Computer Software Computer Software

CMO

Julia White

Julia White

AWS

Julia White

Julia White

United States of America United States of America
IT Services IT Services

VP & CMO

Julie Woods Moss

Julie Woods Moss

Thoughtworks

Julie Woods Moss

Julie Woods Moss

United Kingdom United Kingdom
IT Services IT Services

CMO

Katherine Klingler

Katherine Klingler

Brightcove

Katherine Klingler

Katherine Klingler

United States of America United States of America
Computer Software Computer Software

CMO

Katrina Wong

Katrina Wong

New Relic

Katrina Wong

Katrina Wong

United States of America United States of America
Computer Software Computer Software

CMO

Kaustubh Chandra

Kaustubh Chandra

Airtel Business

Kaustubh Chandra

Kaustubh Chandra

India India
Telecommunications Telecommunications

Chief Marketing Officer

Kelly Hopping

Kelly Hopping

Demandbase

Kelly Hopping

Kelly Hopping

United States of America United States of America
Computer Software Computer Software

CMO

Kerry Ok

Kerry Ok

Okta

Kerry Ok

Kerry Ok

United States of America United States of America
Computer Software Computer Software

CMO

Kira Makagon

Kira Makagon

RingCentral

Kira Makagon

Kira Makagon

United States of America United States of America
Computer Software Computer Software

Chief Innovation Officer & CMO

Laura Heisman

Laura Heisman

Dynatrace

Laura Heisman

Laura Heisman

United States of America United States of America
Computer Software Computer Software

CMO

Leigh Cantrell Day

Leigh Cantrell Day

Red Hat

Leigh Cantrell Day

Leigh Cantrell Day

United States of America United States of America
Computer Software Computer Software

SVP Marketing & CMO

Liz Urheim

Liz Urheim

Verifone

Liz Urheim

Liz Urheim

United States of America United States of America
Finance Finance

EVP & CMO

Lynn Lucas

Lynn Lucas

Pure Storage

Lynn Lucas

Lynn Lucas

United States of America United States of America
IT Services IT Services

CMO

Mandy Dhaliwal

Mandy Dhaliwal

Nutanix

Mandy Dhaliwal

Mandy Dhaliwal

United States of America United States of America
Computer Software Computer Software

CMO

Marc Holmes

Marc Holmes

HashiCorp

Marc Holmes

Marc Holmes

United States of America United States of America
Computer Software Computer Software

CMO

Marco Mueller

Marco Mueller

Aveva

Marco Mueller

Marco Mueller

United Kingdom United Kingdom
Computer Software Computer Software

CMO

MariCarmen Ribes Espinosa

MariCarmen Ribes Espinosa

Kyndryl

MariCarmen Ribes Espinosa

MariCarmen Ribes Espinosa

United Kingdom United Kingdom
IT Services IT Services

CMO, UKI

Mark Beeden

Mark Beeden

Colt Technology Services

Mark Beeden

Mark Beeden

United Kingdom United Kingdom
Telecommunications Telecommunications

Chief marketing & communications officer

Marta DeBellis

Marta DeBellis

Ataccama

Marta DeBellis

Marta DeBellis

United States of America United States of America
Computer Software Computer Software

Global Chief Marketing Officer

Matt Fairbanks

Matt Fairbanks

Island

Matt Fairbanks

Matt Fairbanks

United States of America United States of America
Computer Software Computer Software

CMO

Matt Hooper

Matt Hooper

Quantexa

Matt Hooper

Matt Hooper

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Melissa Puls

Melissa Puls

Ivanti

Melissa Puls

Melissa Puls

United States of America United States of America
Computer Software Computer Software

CMO & SVP Customer Success

Mika Yamamoto

Mika Yamamoto

Freshworks

Mika Yamamoto

Mika Yamamoto

United States of America United States of America
Computer Software Computer Software

Chief Customer & Marketing Officer

Monica Kumar

Monica Kumar

Extreme Networks

Monica Kumar

Monica Kumar

United States of America United States of America
Computer Software Computer Software

CMO and Executive Vice President

Natasha Pearson

Natasha Pearson

Orange Business Services

Natasha Pearson

Natasha Pearson

Netherlands Netherlands
Telecommunications Telecommunications

Chief Marketing and Communications Officer

Neha Kathuria

Neha Kathuria

Infogain

Neha Kathuria

Neha Kathuria

United Kingdom United Kingdom
IT Services IT Services

CMO

Oliver Pilgerstorfer

Oliver Pilgerstorfer

IFS

Oliver Pilgerstorfer

Oliver Pilgerstorfer

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Patricia Harris

Patricia Harris

Blue Yonder

Patricia Harris

Patricia Harris

United States of America United States of America
Computer Software Computer Software

CMO

Paul Taylor

Paul Taylor

SS&C Blue Prism

Paul Taylor

Paul Taylor

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Peder Ulander

Peder Ulander

MongoDB

Peder Ulander

Peder Ulander

United States of America United States of America
Computer Software Computer Software

CMO

Rachel Thornton

Rachel Thornton

Adobe

Rachel Thornton

Rachel Thornton

United States of America United States of America
Computer Software Computer Software

CMO Enterprise

Rick Jackson

Rick Jackson

Veeam Software

Rick Jackson

Rick Jackson

United States of America United States of America
IT Services IT Services

CMO

Rick Schultz

Rick Schultz

Databricks

Rick Schultz

Rick Schultz

United States of America United States of America
Computer Software Computer Software

CMO

Sally Croft

Sally Croft

Ericsson

Sally Croft

Sally Croft

United Kingdom United Kingdom
Telecommunications Telecommunications

CMO

Sandy Ono

Sandy Ono

OpenText

Sandy Ono

Sandy Ono

United States of America United States of America
Computer Software Computer Software

EVP & CMO

Sangeeta Prasad

Sangeeta Prasad

Slalom

Sangeeta Prasad

Sangeeta Prasad

United States of America United States of America
Consulting Consulting

CMO

Sara Varni

Sara Varni

DataDog

Sara Varni

Sara Varni

United States of America United States of America
IT Services IT Services

CMO

Sarah Thomas

Sarah Thomas

Capgemini

Sarah Thomas

Sarah Thomas

United Kingdom United Kingdom
IT Services IT Services

Group CMO

Shuchi Sarkar

Shuchi Sarkar

LTIMindtree

Shuchi Sarkar

Shuchi Sarkar

United States of America United States of America
IT Services IT Services

CMO

Simon Mouyal

Simon Mouyal

CyberArk

Simon Mouyal

Simon Mouyal

United States of America United States of America
Computer Software Computer Software

CMO

Stephanie Buscemi

Stephanie Buscemi

Confluent

Stephanie Buscemi

Stephanie Buscemi

United States of America United States of America
Computer Software Computer Software

CMO

Steven Wastie

Steven Wastie

Immuta

Steven Wastie

Steven Wastie

United States of America United States of America
Computer Software Computer Software

CMO

Sumit Virmani

Sumit Virmani

Infosys

Sumit Virmani

Sumit Virmani

India India
IT Services IT Services

EVP and Global CMO

Tammy Gollotti

Tammy Gollotti

Hitachi Vantara

Tammy Gollotti

Tammy Gollotti

United States of America United States of America
IT Services IT Services

SVP & Global Marketing

Tricia Gellman

Tricia Gellman

Box

Tricia Gellman

Tricia Gellman

United States of America United States of America
Computer Software Computer Software

CMO

Trine Tirsgaard

Trine Tirsgaard

Devoteam

Trine Tirsgaard

Trine Tirsgaard

Denmark Denmark
Consulting Consulting

Global CMO

Ulf Henning

Ulf Henning

Accenture

Ulf Henning

Ulf Henning

Germany Germany
Consulting Consulting

CMO Europe, Middle East and Africa

Unnikrishnan KP

Unnikrishnan KP

Palo Alto Networks

Unnikrishnan KP

Unnikrishnan KP

United States of America United States of America
Computer Software Computer Software

CMO

Zeynep Inanoglu Ozdemir

Zeynep Inanoglu Ozdemir

Atlassian

Zeynep Inanoglu Ozdemir

Zeynep Inanoglu Ozdemir

United States of America United States of America
Computer Software Computer Software

CMO

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Awards

 

2025 nominations now open

Celebrating top C-suite leaders and digital pioneers

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