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b2b cmo 100 awards 2024

The Global B2B CMO Awards

Celebrating the Top 100 Global B2B CMOs in the technology sector

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Celebrating the B2B CMO 100

Welcome to the Global B2B CMO 100 Awards. Join us as we celebrate the most innovative and effective Chief Marketing Officers in the business-to-business sector. These leaders are recognised for their visionary strategies and transformative contributions that are shaping the future of marketing in the technology sector.

 

Why These Awards Matter

Annually, the Global B2B CMO 100 Awards set the standard for excellence in marketing leadership. Nominated by our global community of peers and industry leaders, and selected by an independent panel of seasoned professionals, the top 100 B2B CMOs in technology represent the pinnacle of achievement in their field.

B2B Marketing Benchmarking Report

B2B Marketing Benchmarking Report

We're thrilled to announce our inaugural B2B CMO Benchmark Report! Designed as a key resource for B2B marketing leaders, this annual report provides an in-depth analysis of marketing strategies, team dynamics, budgeting, buyer journeys, sales cycles, and more within the technology sector.

Global B2B CMO 100

Judging Panel 2024

Isabelle Duarte

Isabelle Duarte

CMO, Soldo

Antonia Wade

Antonia Wade

CMO, PWC

Samir Bagga

Samir Bagga

CMO, L&T Technology Services

Jussi Wacklin

Jussi Wacklin

CMO & SVP, T-Systems International

Meet the Global B2B CMO 100
2024 Award Winners

Discover the 2024 Top 100 B2B CMOs, a list showcasing the year’s most influential and innovative Chief Marketing Officers who are redefining the future of business marketing in the technology sector
Adam Berlew

Adam Berlew

Equinix

Adam Berlew

Adam Berlew

United States of America United States of America
IT Services IT Services

CMO

Alison Wagonfeld

Alison Wagonfeld

Google

Alison Wagonfeld

Alison Wagonfeld

United States of America United States of America
Computer Software Computer Software

VP Marketing, Google - CMO, Google Cloud

Allison Dew

Allison Dew

Formerly - Dell Technologies

Allison Dew

Allison Dew

United States of America United States of America
Computer Hardware Computer Hardware

Former CMO & EVP

Amanda Jobbins

Amanda Jobbins

Vodafone

Amanda Jobbins

Amanda Jobbins

United Kingdom United Kingdom
Telecommunications Telecommunications

Global CMO & Director Strategic Partners

Amber Armstrong

Amber Armstrong

Salesforce

Amber Armstrong

Amber Armstrong

United States of America United States of America
Computer Software Computer Software

SVP and CMO, Sales Cloud

Amit Daniel

Amit Daniel

Checkmarx

Amit Daniel

Amit Daniel

Israel Israel
Computer Software Computer Software

CMO

Amit Tyagi

Amit Tyagi

HTC Global Services

Amit Tyagi

Amit Tyagi

India India
IT Services IT Services

CMO

Arturo Pena

Arturo Pena

SoftServe

Arturo Pena

Arturo Pena

United States of America United States of America
IT Services IT Services

CMO

Aruna Ravichandran

Aruna Ravichandran

Webex by Cisco

Aruna Ravichandran

Aruna Ravichandran

United States of America United States of America
Computer Software Computer Software

SVP, CMO

Ash Parikh

Ash Parikh

Trellix Corporation

Ash Parikh

Ash Parikh

United States of America United States of America
Computer Software Computer Software

CMO

Ashish Babu

Ashish Babu

Tata Consultancy Services

Ashish Babu

Ashish Babu

Netherlands Netherlands
IT Services IT Services

CMO Europe & UK

Ashley Kramer

Ashley Kramer

GitLab Inc.

Ashley Kramer

Ashley Kramer

United States of America United States of America
Computer Software Computer Software

CMO & CSO

Barbara Holzapfel

Barbara Holzapfel

Genesys

Barbara Holzapfel

Barbara Holzapfel

United States of America United States of America
Computer Software Computer Software

CMO

Bruno  Bertini

Bruno Bertini

8x8

Bruno  Bertini

Bruno Bertini

United States of America United States of America
Computer Software Computer Software

CMO

Bryan Urioste

Bryan Urioste

Redwood Software

Bryan Urioste

Bryan Urioste

United States of America United States of America
Computer Software Computer Software

CMO

Carole Offredo

Carole Offredo

Dataiku

Carole Offredo

Carole Offredo

France France
Computer Software Computer Software

CMO

Caroline Bright

Caroline Bright

Ricoh

Caroline Bright

Caroline Bright

United Kingdom United Kingdom
Computer Hardware Computer Hardware

CMO

Carrie Palin

Carrie Palin

Cisco

Carrie Palin

Carrie Palin

United States of America United States of America
Telecommunications Telecommunications

SVP & Chief Marketing Officer

Cath Keers

Cath Keers

Sage

Cath Keers

Cath Keers

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Chris Kozup

Chris Kozup

Chris Kozup

Chris Kozup

Chris Kozup

United States of America United States of America
Computer Software Computer Software

CMO

Chris Kozup

Chris Tung

Chris Tung

Alibaba Group

Chris Tung

Chris Tung

China China
Computer Software Computer Software

CMO

Christine Nurnberger

Christine Nurnberger

OutSystems

Christine Nurnberger

Christine Nurnberger

United States of America United States of America
Computer Software Computer Software

CMO

Christopher Powell

Christopher Powell

Qlik

Christopher Powell

Christopher Powell

United States of America United States of America
Computer Software Computer Software

CMO

Claire Hockin

Claire Hockin

Splunk

Claire Hockin

Claire Hockin

United States of America United States of America
Computer Software Computer Software

SVP & CMO

David Keene

David Keene

Wipro

David Keene

David Keene

United Kingdom United Kingdom
IT Services IT Services

CMO, Europe

Dawn Colossi

Dawn Colossi

Software AG

Dawn Colossi

Dawn Colossi

United States of America United States of America
Computer Software Computer Software

CMO

Denise Persson

Denise Persson

Snowflake

Denise Persson

Denise Persson

United States of America United States of America
Computer Software Computer Software

CMO

Emma Chalwin

Emma Chalwin

Workday

Emma Chalwin

Emma Chalwin

United States of America United States of America
Computer Software Computer Software

CMO

Eric Herzog

Eric Herzog

Infinidat

Eric Herzog

Eric Herzog

United States of America United States of America
Computer Hardware Computer Hardware

CMO

Fiona Carney

Fiona Carney

Microsoft

Fiona Carney

Fiona Carney

Ireland Ireland
Computer Software Computer Software

CMO EMEA

Flynn  Maloy

Flynn Maloy

Lenovo ISG

Flynn  Maloy

Flynn Maloy

United States of America United States of America
Computer Hardware Computer Hardware

CMO

Gabrielle Boko

Gabrielle Boko

NetApp

Gabrielle Boko

Gabrielle Boko

United States of America United States of America
Computer Software Computer Software

CMO

Gaurav Chand

Gaurav Chand

Cognizant

Gaurav Chand

Gaurav Chand

United States of America United States of America
IT Services IT Services

CMO & EVP

Helen Whetton

Helen Whetton

BT Group

Helen Whetton

Helen Whetton

United Kingdom United Kingdom
Telecommunications Telecommunications

Global Brand & Marketing Director

Hugh Owen

Hugh Owen

MicroStrategy

Hugh Owen

Hugh Owen

United States of America United States of America
Computer Software Computer Software

EVP & CMO

Iris Meijer

Iris Meijer

Verizon Communications

Iris Meijer

Iris Meijer

United States of America United States of America
Telecommunications Telecommunications

CMO & CPO

Izabela Misiorny

Izabela Misiorny

Siteimprove

Izabela Misiorny

Izabela Misiorny

United States of America United States of America
Computer Software Computer Software

CMO

Jacqueline Woods

Jacqueline Woods

Teradata

Jacqueline Woods

Jacqueline Woods

United States of America United States of America
Computer Software Computer Software

CMO

Jean English

Jean English

Juniper Networks

Jean English

Jean English

United States of America United States of America
Computer Hardware Computer Hardware

CMO

Jeff Titterton

Jeff Titterton

Stripe

Jeff Titterton

Jeff Titterton

United States of America United States of America
Finance Finance

CMO

Jennifer Chase

Jennifer Chase

SAS

Jennifer Chase

Jennifer Chase

United States of America United States of America
Computer Software Computer Software

CMO & EVP

Jim Kruger

Jim Kruger

Informatica

Jim Kruger

Jim Kruger

United States of America United States of America
Computer Software Computer Software

EVP & CMO

John Maddison

John Maddison

Fortinet

John Maddison

John Maddison

United States of America United States of America
Computer Hardware Computer Hardware

CMO & EVP Product Strategy

Julia White

Julia White

SAP

Julia White

Julia White

United States of America United States of America
Computer Hardware Computer Hardware

Chief Marketing & Solutions Officer & Executive Board Member

Julie Woods-Moss

Julie Woods-Moss

Thoughtworks

Julie Woods-Moss

Julie Woods-Moss

United Kingdom United Kingdom
IT Services IT Services

CMO

Juliette Rizkallah

Juliette Rizkallah

Kong

Juliette Rizkallah

Juliette Rizkallah

United States of America United States of America
Computer Software Computer Software

CMO

Kady Srinivasan

Kady Srinivasan

Lightspeed Commerce

Kady Srinivasan

Kady Srinivasan

United States of America United States of America
Computer Software Computer Software

CMO

Katherine Klingler

Katherine Klingler

Brightcove

Katherine Klingler

Katherine Klingler

United States of America United States of America
Computer Software Computer Software

CMO

Kathie Johnson

Kathie Johnson

Sitecore

Kathie Johnson

Kathie Johnson

United States of America United States of America
Computer Software Computer Software

CMO

Kaustubh Chandra

Kaustubh Chandra

Airtel Business

Kaustubh Chandra

Kaustubh Chandra

India India
Telecommunications Telecommunications

CMO & Head Sales Ops and Digital Sales Group

Keith Pearce

Keith Pearce

Alteryx

Keith Pearce

Keith Pearce

United States of America United States of America
Computer Software Computer Software

CMO

Kelly Waldher

Kelly Waldher

Zendesk

Kelly Waldher

Kelly Waldher

United States of America United States of America
Computer Software Computer Software

CMO

Kirsten Allegri Williams

Kirsten Allegri Williams

Infor

Kirsten Allegri Williams

Kirsten Allegri Williams

United States of America United States of America
Computer Software Computer Software

CMO

KP Unnikrishnan

KP Unnikrishnan

Palo Alto Networks

KP Unnikrishnan

KP Unnikrishnan

United States of America United States of America
Computer Hardware Computer Hardware

CMO

Kylan Lundeen

Kylan Lundeen

Qualtrics

Kylan Lundeen

Kylan Lundeen

United States of America United States of America
Computer Software Computer Software

CMO

Laura Heisman

Laura Heisman

Dynatrace

Laura Heisman

Laura Heisman

United States of America United States of America
Computer Software Computer Software

CMO

Leah K. Rasori

Leah K. Rasori

Global Payments Inc.

Leah K. Rasori

Leah K. Rasori

United States of America United States of America
Finance Finance

CMO

Leigh Cantrell Day

Leigh Cantrell Day

Red Hat

Leigh Cantrell Day

Leigh Cantrell Day

United States of America United States of America
Computer Software Computer Software

SVP Marketing

Lisa Campbell

Lisa Campbell

OneTrust

Lisa Campbell

Lisa Campbell

United States of America United States of America
Computer Software Computer Software

CMO

Lissa Hollinger

Lissa Hollinger

Veritas Technologies

Lissa Hollinger

Lissa Hollinger

United States of America United States of America
Computer Software Computer Software

SVP & CMO

Liz Urheim

Liz Urheim

IBM

Liz Urheim

Liz Urheim

United States of America United States of America
Computer Hardware Computer Hardware

VP and CMO, Software

Lynn Lucas

Lynn Lucas

Pure Storage

Lynn Lucas

Lynn Lucas

United States of America United States of America
Computer Hardware Computer Hardware

CMO

Mandy Dhaliwal

Mandy Dhaliwal

Nutanix

Mandy Dhaliwal

Mandy Dhaliwal

United States of America United States of America
Computer Software Computer Software

CMO

Margaret Herndon

Margaret Herndon

RealPage

Margaret Herndon

Margaret Herndon

United States of America United States of America
Computer Software Computer Software

CMO

Maria Bartolome Winans

Maria Bartolome Winans

Kyndryl

Maria Bartolome Winans

Maria Bartolome Winans

United States of America United States of America
IT Services IT Services

CMO

Mark Wheeler

Mark Wheeler

LeanIX

Mark Wheeler

Mark Wheeler

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Martyn Etherington

Martyn Etherington

BMC Software

Martyn Etherington

Martyn Etherington

United States of America United States of America
Computer Software Computer Software

SVP and CMO

Matt Fairbanks

Matt Fairbanks

Island

Matt Fairbanks

Matt Fairbanks

United States of America United States of America
Computer Software Computer Software

CMO

Meagen Eisenberg

Meagen Eisenberg

Lacework

Meagen Eisenberg

Meagen Eisenberg

United States of America United States of America
Computer Software Computer Software

CMO

Meg O'Leary

Meg O'Leary

Tenable

Meg O'Leary

Meg O'Leary

United States of America United States of America
Computer Software Computer Software

CMO

Michael Rolland

Michael Rolland

Devoteam

Michael Rolland

Michael Rolland

Luxembourg Luxembourg
IT Services IT Services

CMO

Natasha Pearson

Natasha Pearson

Orange Business Services

Natasha Pearson

Natasha Pearson

Netherlands Netherlands
Telecommunications Telecommunications

Chief Marketing and Communications Officer

Neha Kathuria

Neha Kathuria

Infogain

Neha Kathuria

Neha Kathuria

India India
IT Services IT Services

CMO

Oliver Pilgerstorfer

Oliver Pilgerstorfer

IFS

Oliver Pilgerstorfer

Oliver Pilgerstorfer

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Paige O'Neil

Paige O'Neil

Seismic

Paige O'Neil

Paige O'Neil

United States of America United States of America
Computer Software Computer Software

CMO

Paz Macdonald

Paz Macdonald

Hyperscience

Paz Macdonald

Paz Macdonald

United Kingdom United Kingdom
Computer Software Computer Software

CMO

Peder Ulander

Peder Ulander

MongoDB

Peder Ulander

Peder Ulander

United States of America United States of America
Computer Software Computer Software

CMO

Peter Weingard

Peter Weingard

Wipro

Peter Weingard

Peter Weingard

United States of America United States of America
IT Services IT Services

VP, Global Head of Brand & CMO, Wipro Consulting

Rachel Thornton

Rachel Thornton

Fivetran

Rachel Thornton

Rachel Thornton

Netherlands Netherlands
Computer Software Computer Software

CMO

Rick Jackson

Rick Jackson

Veeam Software

Rick Jackson

Rick Jackson

United States of America United States of America
IT Services IT Services

CMO

Ricky Schultz

Ricky Schultz

Databricks

Ricky Schultz

Ricky Schultz

United States of America United States of America
Computer Software Computer Software

CMO

Ruth Rowan

Ruth Rowan

Avanade

Ruth Rowan

Ruth Rowan

United States of America United States of America
IT Services IT Services

CMO

Ryan Kam

Ryan Kam

LogicMonitor

Ryan Kam

Ryan Kam

United States of America United States of America
Computer Software Computer Software

CMO

Sally Croft

Sally Croft

Ericsson

Sally Croft

Sally Croft

United Kingdom United Kingdom
Computer Hardware Computer Hardware

CMO

Sandy Ono

Sandy Ono

OpenText

Sandy Ono

Sandy Ono

United States of America United States of America
Computer Software Computer Software

EVP & CMO

Sara Varni

Sara Varni

Datadog

Sara Varni

Sara Varni

United States of America United States of America
Computer Software Computer Software

CMO

Sarah Hospelhorn

Sarah Hospelhorn

BigID

Sarah Hospelhorn

Sarah Hospelhorn

United States of America United States of America
Computer Software Computer Software

CMO

Sarah Roberts

Sarah Roberts

Boldyn Networks

Sarah Roberts

Sarah Roberts

United Kingdom United Kingdom
Telecommunications Telecommunications

CMO

Scott Anderson

Scott Anderson

Intermedia

Scott Anderson

Scott Anderson

United States of America United States of America
IT Services IT Services

CMO

Simon Mouyal

Simon Mouyal

CyberArk

Simon Mouyal

Simon Mouyal

United States of America United States of America
Computer Software Computer Software

CMO

Steven Wastie

Steven Wastie

Immuta

Steven Wastie

Steven Wastie

United States of America United States of America
Computer Software Computer Software

CMO

Sumit Virmani

Sumit Virmani

Infosys

Sumit Virmani

Sumit Virmani

India India
IT Services IT Services

EVP and Global CMO

Teresa Poggenpohl

Teresa Poggenpohl

Unisys

Teresa Poggenpohl

Teresa Poggenpohl

United States of America United States of America
IT Services IT Services

SVP and CMO

Tim Minahan

Tim Minahan

OneStream Software

Tim Minahan

Tim Minahan

United States of America United States of America
Computer Software Computer Software

EVP & CMO

Tricia Stinton

Tricia Stinton

Capgemini

Tricia Stinton

Tricia Stinton

United Kingdom United Kingdom
Consulting Consulting

CMO, CIS

Ulf Henning

Ulf Henning

Accenture

Ulf Henning

Ulf Henning

Germany Germany
Consulting Consulting

CMO Europe, Middle East and Africa

Vivian Gomes

Vivian Gomes

Movate

Vivian Gomes

Vivian Gomes

India India
IT Services IT Services

CMO

Yaffa Cohen-Ifrah

Yaffa Cohen-Ifrah

Sapiens

Yaffa Cohen-Ifrah

Yaffa Cohen-Ifrah

United States of America United States of America
Computer Software Computer Software

CMO and Head of Invester Relations

Zarina L Stanford

Zarina L Stanford

Bazaarvoice

Zarina L Stanford

Zarina L Stanford

United States of America United States of America
Computer Software Computer Software

CMO

Zeynep Inanoglu Ozdemir

Zeynep Inanoglu Ozdemir

Atlassian

Zeynep Inanoglu Ozdemir

Zeynep Inanoglu Ozdemir

United States of America United States of America
Computer Software Computer Software

CMO

CMO WINNER

Join us for the CMO 100 Awards Ceremony

Join us at the iconic Abbey Road Studios in London on May 22nd, as we honour the top 100 B2B CMOs at our C-suite Awards Ceremony. Don't miss this chance to celebrate and connect with the world's leading marketing professionals in an inspiring setting

CMO 100 Winners at
The Studio

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