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The Future B2B CMO 100 Awards

Recognising excellence: celebrating the Top 100 Future B2B CMOs

Celebrating Top Future B2B CMOs

Welcome to the Global Future B2B CMO 100 Awards – celebrating the top 100 aspiring Chief Marketing Officers driving the future of business-to-business marketing. These leaders are recognised for their bold strategies, visionary leadership, and impactful contributions that are shaping modern marketing and redefining commercial narratives in an ever-evolving digital landscape.

 

Recognising excellence in marketing leadership

The Global Future B2B CMO 100 Awards honour emerging leaders setting new standards in strategic thinking and B2B marketing. These trailblazers are transforming the industry with innovative approaches that respond to changing consumer behaviours and market dynamics.

 

How the Future B2B CMO 100 Awards influence the marketing landscape

 Each year, the Global Future B2B CMO 100 Awards set the benchmark for excellence in enterprise marketing leadership. Selected by an independent panel of industry experts, these honourees represent the best in the field, influencing the future of marketing with their vision and creativity.

Future B2B CMO 100 judges

Our C-suite Awards judging panels are made up of respected industry leaders with deep expertise across business and technology.
Their insight ensures a fair, rigorous selection process that celebrates true excellence and innovation.
Rachel Fairley

Rachel Fairley

Author, Rebrand Right

Tricia Stinton

Tricia Stinton

CMO, Cloud & Infrastructure Services, Capgemini

Betsy Rohtbart

Betsy Rohtbart

VP Marketing, IBM

Graham Wylie

Graham Wylie

CMO, Activpayroll

Evanna Kearins

Evanna Kearins

CMO, UIPath

Liz Smyth

Liz Smyth

VP Global Field Marketing, Slack

Peter Stojanovic

Peter Stojanovic

Editor, HotTopics

Future B2B CMO 100

Award Winners 2025

Discover the 2025 Top 100 Future CMOs—the most influential and innovative marketing leaders redefining business marketing in the technology sector.

Abhijit Kulkarni

Abhijit Kulkarni

LTIMindtree

Abhijit Kulkarni

Abhijit Kulkarni

India India
IT Services IT Services

Global Head of Portfolio Marketing

Akash Saxena

Akash Saxena

Tech Mahindra

Akash Saxena

Akash Saxena

India India
IT Services IT Services

VP & Global Marketing Head- Service Lines

Alexis Oger

Alexis Oger

Dell Technologies

Alexis Oger

Alexis Oger

France France
Computer Hardware Computer Hardware

VP Marketing EMEA

Alice Crook

Alice Crook

Splunk

Alice Crook

Alice Crook

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, Head of EMEA Marketing

Alina Bucur

Alina Bucur

Lexis Nexis Risk Solutions

Alina Bucur

Alina Bucur

United Kingdom United Kingdom
Computer Hardware Computer Hardware

VP Marketing

Amit Sharma

Amit Sharma

Tata Communications

Amit Sharma

Amit Sharma

United Kingdom United Kingdom
IT Services IT Services

Global Head - Field Marketing & Sponsorships

Amy Perez

Amy Perez

Adarma

Amy Perez

Amy Perez

United Kingdom United Kingdom
Computer Software Computer Software

Marketing and Communications Director

Andrew Soane

Andrew Soane

Thoughtworks

Andrew Soane

Andrew Soane

United Kingdom United Kingdom
IT Services IT Services

Director, Global Head of Service Line & Partner Marketing

Anna Lewis

Anna Lewis

Databricks

Anna Lewis

Anna Lewis

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing EMEA

Anthony Greaves

Anthony Greaves

Accenture

Anthony Greaves

Anthony Greaves

United Kingdom United Kingdom
Consulting Consulting

UKIA Marketing Director

Archana Dhankar

Archana Dhankar

Sutherland

Archana Dhankar

Archana Dhankar

United Kingdom United Kingdom
IT Services IT Services

Senior Director, Marketing - Global Demand & Social Media

Caroline Russo

Caroline Russo

IFS

Caroline Russo

Caroline Russo

United Kingdom United Kingdom
Computer Software Computer Software

VP Europe & LatAm Marketing

Catherine Dutton

Catherine Dutton

Pega Systems

Catherine Dutton

Catherine Dutton

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing

Cathy Lonergan

Cathy Lonergan

AWS - Amazon Web Services

Cathy Lonergan

Cathy Lonergan

United States of America United States of America
Computer Software Computer Software

VP, Global Customer, Industry & Partner Marketing

Charlotte Barnard

Charlotte Barnard

Salesforce

Charlotte Barnard

Charlotte Barnard

United Kingdom United Kingdom
Computer Software Computer Software

Senior Marketing Manager covering a role as Marketing marketing Director

Charlotte Morris

Charlotte Morris

HiBob

Charlotte Morris

Charlotte Morris

United Kingdom United Kingdom
Computer Software Computer Software

Global Senior Director, Regional Marketing

Charmaine Servado

Charmaine Servado

Strategy

Charmaine Servado

Charmaine Servado

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, EMEA Field Marketing

Charone Connell

Charone Connell

8x8

Charone Connell

Charone Connell

United Kingdom United Kingdom
IT Services IT Services

Marketing Director, EMEA

Chetan  Yardi

Chetan Yardi

OpenText

Chetan  Yardi

Chetan Yardi

United Kingdom United Kingdom
Computer Software Computer Software

RVP Marketing, US & Europe

Chirag Gir

Chirag Gir

IBM

Chirag Gir

Chirag Gir

United Kingdom United Kingdom
Computer Hardware Computer Hardware

Marketing Manager Consulting

Chris Merrick

Chris Merrick

Shure

Chris Merrick

Chris Merrick

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, Global Marketing - Conferencing

Chris Owen

Chris Owen

Thales

Chris Owen

Chris Owen

United Kingdom United Kingdom
Computer Software Computer Software

Head of Global Revenue Marketing and Automation

Chris Willman

Chris Willman

Commvault

Chris Willman

Chris Willman

United Kingdom United Kingdom
Computer Software Computer Software

EMEA North Marketing Director

Chris Wilson

Chris Wilson

Experian

Chris Wilson

Chris Wilson

United Kingdom United Kingdom
Computer Hardware Computer Hardware

SVP, Portfolio Marketing

Claire Delalande

Claire Delalande

Red Hat

Claire Delalande

Claire Delalande

France France
Computer Software Computer Software

VP EMEA Marketing

Claire-Louise Green

Claire-Louise Green

Adobe

Claire-Louise Green

Claire-Louise Green

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing EMEA

Clay Helm

Clay Helm

IBM

Clay Helm

Clay Helm

United States of America United States of America
Computer Hardware Computer Hardware

VP, Brand Marketing & Communications, IBM Consulting

Dan Woodward

Dan Woodward

Trend Micro

Dan Woodward

Dan Woodward

United States of America United States of America
Computer Software Computer Software

VP, US Enterprise Marketing

Dorota Gibiino

Dorota Gibiino

XALIENT

Dorota Gibiino

Dorota Gibiino

United Kingdom United Kingdom
IT Services IT Services

Marketing Director

Emma Acton

Emma Acton

Zendesk

Emma Acton

Emma Acton

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing EMEA

Emma Chatwin

Emma Chatwin

Fujitsu

Emma Chatwin

Emma Chatwin

United Kingdom United Kingdom
Computer Hardware Computer Hardware

VP Head of Marketing

Emre Onat

Emre Onat

Forcepoint

Emre Onat

Emre Onat

United Arab Emirates United Arab Emirates
Computer Software Computer Software

Senior Regional Marketing Manager, META

Faith Wheller

Faith Wheller

TeamViewer

Faith Wheller

Faith Wheller

United Kingdom United Kingdom
Computer Software Computer Software

VP Global Marketing

Fiona Giles

Fiona Giles

Boomi

Fiona Giles

Fiona Giles

United Kingdom United Kingdom
Computer Software Computer Software

VP, Global Regional Marketing

Gautam Mehandru

Gautam Mehandru

CrowdStrike

Gautam Mehandru

Gautam Mehandru

United States of America United States of America
Computer Software Computer Software

SVP, Revenue Marketing

Harry Alverson

Harry Alverson

IBM

Harry Alverson

Harry Alverson

United States of America United States of America
Computer Hardware Computer Hardware

Vice President Product Marketing

Hassiena Albohaithi

Hassiena Albohaithi

BT Group

Hassiena Albohaithi

Hassiena Albohaithi

United Kingdom United Kingdom
Telecommunications Telecommunications

Global Head of Field Marketing

James Houselander

James Houselander

HPE Aruba Networking

James Houselander

James Houselander

United Kingdom United Kingdom
IT Services IT Services

EMEA Marketing Director

Jennifer Donner Smith

Jennifer Donner Smith

Oracle

Jennifer Donner Smith

Jennifer Donner Smith

United States of America United States of America
IT Services IT Services

SVP, Corporate Marketing

Jes Breslaw

Jes Breslaw

Seismic

Jes Breslaw

Jes Breslaw

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, EMEA Marketing

Joe Schwartz

Joe Schwartz

Proofpoint

Joe Schwartz

Joe Schwartz

United States of America United States of America
Computer Software Computer Software

VP, Corporate Marketing

Johanna Collins

Johanna Collins

Dynatrace

Johanna Collins

Johanna Collins

United States of America United States of America
Computer Software Computer Software

VP of Marketing Strategy and Operations

Julie Burton-Brown

Julie Burton-Brown

Soldo

Julie Burton-Brown

Julie Burton-Brown

United Kingdom United Kingdom
Computer Software Computer Software

Head of Revenue Marketing EMEA

Julie Murray

Julie Murray

Pure Storage

Julie Murray

Julie Murray

United Kingdom United Kingdom
Computer Software Computer Software

Marketing Director UKI

Karen Beaune

Karen Beaune

Snowflake

Karen Beaune

Karen Beaune

France France
Computer Software Computer Software

VP International Marketing

Kate Carey

Kate Carey

Rapid7

Kate Carey

Kate Carey

United Kingdom United Kingdom
Computer Software Computer Software

Marketing Director EMEA

Kathleen De Bondt

Kathleen De Bondt

Veeam Software

Kathleen De Bondt

Kathleen De Bondt

Belgium Belgium
Computer Software Computer Software

VP Marketing EMEA

Kathryn Thomas

Kathryn Thomas

Box

Kathryn Thomas

Kathryn Thomas

United Kingdom United Kingdom
Computer Software Computer Software

Director EMEA Marketing

Kholofelo Magagane

Kholofelo Magagane

MTN

Kholofelo Magagane

Kholofelo Magagane

South Africa South Africa
Telecommunications Telecommunications

Head of Marketing, MTN Business

Kirsten Cox

Kirsten Cox

ServiceNow

Kirsten Cox

Kirsten Cox

United Kingdom United Kingdom
Computer Software Computer Software

VP EMEA Marketing

Kit Haines-Bornheimer

Kit Haines-Bornheimer

Verizon Business

Kit Haines-Bornheimer

Kit Haines-Bornheimer

United States of America United States of America
Telecommunications Telecommunications

Senior Director, B2B Growth Marketing

Kristin Owens

Kristin Owens

Check Point Software Technologies

Kristin Owens

Kristin Owens

United States of America United States of America
Computer Software Computer Software

VP, Corporate Marketing

Lars Christensen

Lars Christensen

Snowflake

Lars Christensen

Lars Christensen

United States of America United States of America
Computer Software Computer Software

SVP, Marketing - Demand Generation & Growth

Laura Fay

Laura Fay

NVIDIA

Laura Fay

Laura Fay

United States of America United States of America
Computer Hardware Computer Hardware

VP Enterprise Marketing, Corporate Communications, Global Events

Laura Holton

Laura Holton

The Adaptavist Group

Laura Holton

Laura Holton

United Kingdom United Kingdom
IT Services IT Services

Head of Field Marketing EMEA & APAC

Lisa Hurd-Walker

Lisa Hurd-Walker

OutSystems

Lisa Hurd-Walker

Lisa Hurd-Walker

United States of America United States of America
Computer Software Computer Software

VP Brand & Corporate Marketing

Mariella Luger

Mariella Luger

HPE

Mariella Luger

Mariella Luger

United Kingdom United Kingdom
Computer Hardware Computer Hardware

Head of Marketing, EMEA & APAC - Zerto

Matt Davies

Matt Davies

CrowdStrike

Matt Davies

Matt Davies

United Kingdom United Kingdom
Computer Software Computer Software

VP European Marketing

Max Gordon

Max Gordon

Tanium

Max Gordon

Max Gordon

United Kingdom United Kingdom
IT Services IT Services

Senior Campaigns Manager

Maya Price

Maya Price

SAP

Maya Price

Maya Price

United Kingdom United Kingdom
Computer Software Computer Software

Global Head: Field Marketing Event Management

Merinda Hillier

Merinda Hillier

Tealium

Merinda Hillier

Merinda Hillier

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing EMEA

Nada Khan

Nada Khan

Nutanix

Nada Khan

Nada Khan

United Arab Emirates United Arab Emirates
Computer Software Computer Software

Regional Marketing Director Emerging Markets

Natasha Harvey

Natasha Harvey

OneTrust

Natasha Harvey

Natasha Harvey

United Kingdom United Kingdom
Computer Software Computer Software

Marketing Director International

Neil Berry

Neil Berry

Capgemini

Neil Berry

Neil Berry

United Kingdom United Kingdom
IT Services IT Services

Global Account Based Marketing Director

Nieves Navarro

Nieves Navarro

Cisco

Nieves Navarro

Nieves Navarro

United Kingdom United Kingdom
Computer Software Computer Software

VP EMEA Marketing

Nimmi Bhalla

Nimmi Bhalla

Virgin Media O2

Nimmi Bhalla

Nimmi Bhalla

United Kingdom United Kingdom
Telecommunications Telecommunications

B2B Marketing Director

Paul Scarrott

Paul Scarrott

LogicMonitor

Paul Scarrott

Paul Scarrott

United Kingdom United Kingdom
Computer Software Computer Software

Director of Marketing EMEA

Peter Bell

Peter Bell

Twilio

Peter Bell

Peter Bell

United Kingdom United Kingdom
Computer Software Computer Software

VP of Marketing, EMEA

Polly Stobinski

Polly Stobinski

IFS

Polly Stobinski

Polly Stobinski

United Kingdom United Kingdom
Computer Software Computer Software

Head of Marketing Service Management

Rachel Lockwood

Rachel Lockwood

AWS

Rachel Lockwood

Rachel Lockwood

United Kingdom United Kingdom
Computer Software Computer Software

Director, EMEA Marketing

Ranga Bodla

Ranga Bodla

Netsuite

Ranga Bodla

Ranga Bodla

United States of America United States of America
Computer Software Computer Software

VP Field Engagement and Marketing

Ratnesh Shah

Ratnesh Shah

Cloudflare

Ratnesh Shah

Ratnesh Shah

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, EMEA Marketing

Rebecca Stone

Rebecca Stone

Cisco

Rebecca Stone

Rebecca Stone

United States of America United States of America
Computer Software Computer Software

SVP, Revenue Marketing

Richard Phillips

Richard Phillips

Hitachi Vantara

Richard Phillips

Richard Phillips

United Kingdom United Kingdom
IT Services IT Services

Senior Director Corporate Marketing - Thought Leadership Programs & Launches

Roland Bägén

Roland Bägén

Tata Consultancy Services (TCS)

Roland Bägén

Roland Bägén

Sweden Sweden
IT Services IT Services

Head of Europe Communications

Sandra Gramlich

Sandra Gramlich

Trellix

Sandra Gramlich

Sandra Gramlich

Germany Germany
Computer Software Computer Software

Marketing Director & Head of Marketing EMEA

Sarah Green

Sarah Green

Okta

Sarah Green

Sarah Green

United Kingdom United Kingdom
Computer Software Computer Software

Head of/ VP EMEA Marketing

Sarah Kennedy Ellis

Sarah Kennedy Ellis

Google

Sarah Kennedy Ellis

Sarah Kennedy Ellis

United States of America United States of America
Computer Software Computer Software

VP, Global Demand & Growth Marketing, Google Cloud

Sarah Woods

Sarah Woods

F5 Networks

Sarah Woods

Sarah Woods

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing EMEA

Scott Simkin

Scott Simkin

Palo Alto Networks

Scott Simkin

Scott Simkin

United States of America United States of America
Computer Software Computer Software

VP Marketing- Next Generation security

Shane Phair

Shane Phair

Datadog

Shane Phair

Shane Phair

United States of America United States of America
Computer Software Computer Software

VP Marketing

Shikha Saxena

Shikha Saxena

Globant

Shikha Saxena

Shikha Saxena

United Kingdom United Kingdom
IT Services IT Services

Head of Marketing UK&I

Soussane Chartouny

Soussane Chartouny

Palo Alto Networks

Soussane Chartouny

Soussane Chartouny

United Arab Emirates United Arab Emirates
Computer Software Computer Software

Acting VP of Marketing, EMEA & LATAM

Stacie Sloane

Stacie Sloane

Darktrace

Stacie Sloane

Stacie Sloane

United States of America United States of America
Computer Software Computer Software

VP, Global Growth Marketing

Stephen Yeo

Stephen Yeo

SAS

Stephen Yeo

Stephen Yeo

United Kingdom United Kingdom
Computer Software Computer Software

Marketing Director, Northern Europe

Sue Pulendran

Sue Pulendran

Netapp

Sue Pulendran

Sue Pulendran

United States of America United States of America
Computer Software Computer Software

VP FIeld Marketing

Suvish Viswanathan

Suvish Viswanathan

Zoho Corporation

Suvish Viswanathan

Suvish Viswanathan

Germany Germany
Computer Software Computer Software

Head of Marketing, UK & Europe

Tara Allison

Tara Allison

Trend Micro

Tara Allison

Tara Allison

United Kingdom United Kingdom
Computer Software Computer Software

Marketing Director UKI

Tina Morwani

Tina Morwani

Flexera

Tina Morwani

Tina Morwani

Spain Spain
Computer Software Computer Software

Global Campaigns Director

Todd Shimizu

Todd Shimizu

Cisco

Todd Shimizu

Todd Shimizu

United States of America United States of America
Computer Software Computer Software

VP Customer Lifecycle Marketing

Tulin Green

Tulin Green

Confluent

Tulin Green

Tulin Green

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, EMEA Marketing

Utkarsh Srivastav

Utkarsh Srivastav

L&T Technology Services

Utkarsh Srivastav

Utkarsh Srivastav

United Kingdom United Kingdom
IT Services IT Services

Senior Director - Marketing

Vaishali B Shivshankar

Vaishali B Shivshankar

F5 Networks

Vaishali B Shivshankar

Vaishali B Shivshankar

India India
IT Services IT Services

Head of Marketing - India & Saarc

Vicky McNamara

Vicky McNamara

Workday

Vicky McNamara

Vicky McNamara

United Kingdom United Kingdom
Computer Software Computer Software

VP of Marketing, UK&I

Vidyullatha Prakash

Vidyullatha Prakash

Intelliswift - An LTTS Company

Vidyullatha Prakash

Vidyullatha Prakash

India India
IT Services IT Services

Senior Director of Marketing

Virginie Dupin

Virginie Dupin

Mirakl

Virginie Dupin

Virginie Dupin

France France
Computer Software Computer Software

VP, Marketing EMEA & SEA

Wanda Ni Laighin

Wanda Ni Laighin

SAP

Wanda Ni Laighin

Wanda Ni Laighin

France France
Computer Software Computer Software

VP, Global Marketing, SAP Signavio & SAP LeanIX

Wiebke Macrae

Wiebke Macrae

Thales

Wiebke Macrae

Wiebke Macrae

United Kingdom United Kingdom
Computer Software Computer Software

Global ABM Demand Gen

Yacine Kherbane

Yacine Kherbane

Nutanix

Yacine Kherbane

Yacine Kherbane

France France
Computer Software Computer Software

VP Marketing

Yateesh Shetty

Yateesh Shetty

Thoughtworks

Yateesh Shetty

Yateesh Shetty

India India
IT Services IT Services

Global Head of Campaigns, Digital and Content Marketing

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