The Future B2B CMO 100 Awards
Recognising excellence: celebrating the Top 100 Future B2B CMOs
Celebrating Top Future B2B CMOs
Welcome to the Global Future B2B CMO 100 Awards – celebrating the top 100 aspiring Chief Marketing Officers driving the future of business-to-business marketing. These leaders are recognised for their bold strategies, visionary leadership, and impactful contributions that are shaping modern marketing and redefining commercial narratives in an ever-evolving digital landscape.
Recognising excellence in marketing leadership
The Global Future B2B CMO 100 Awards honour emerging leaders setting new standards in strategic thinking and B2B marketing. These trailblazers are transforming the industry with innovative approaches that respond to changing consumer behaviours and market dynamics.
How the Future B2B CMO 100 Awards influence the marketing landscape
Each year, the Global Future B2B CMO 100 Awards set the benchmark for excellence in enterprise marketing leadership. Selected by an independent panel of industry experts, these honourees represent the best in the field, influencing the future of marketing with their vision and creativity.
Future B2B CMO 100 judges
Rachel Fairley
Author, Rebrand Right
Tricia Stinton
CMO, Cloud & Infrastructure Services, Capgemini
Betsy Rohtbart
VP Marketing, IBM
Graham Wylie
CMO, Activpayroll
Evanna Kearins
CMO, UIPath
Liz Smyth
VP Global Field Marketing, Slack
Abi Labaton
Director of Event Production, HotTopics
Abhijit Kulkarni
LTIMindtree
Abhijit Kulkarni
IndiaGlobal Head of Portfolio Marketing
Akash Saxena
Tech Mahindra
Akash Saxena
IndiaVP & Global Marketing Head- Service Lines
Alexis Oger
Dell Technologies
Alexis Oger
FranceVP Marketing EMEA
Alice Crook
Splunk
Alice Crook
United KingdomSenior Director, Head of EMEA Marketing
Alina Bucur
Lexis Nexis Risk Solutions
Alina Bucur
United KingdomVP Marketing
Amit Sharma
Tata Communications
Amit Sharma
United KingdomGlobal Head - Field Marketing & Sponsorships
Amy Perez
Adarma
Amy Perez
United KingdomMarketing and Communications Director
Andrew Soane
Thoughtworks
Andrew Soane
United KingdomDirector, Global Head of Service Line & Partner Marketing
Anna Lewis
Databricks
Anna Lewis
United KingdomVP Marketing EMEA
Anthony Greaves
Accenture
Anthony Greaves
United KingdomUKIA Marketing Director
Archana Dhankar
Sutherland
Archana Dhankar
United KingdomSenior Director, Marketing - Global Demand & Social Media
Caroline Russo
IFS
Caroline Russo
United KingdomVP Europe & LatAm Marketing
Catherine Dutton
Pega Systems
Catherine Dutton
United KingdomVP Marketing
Cathy Lonergan
AWS - Amazon Web Services
Cathy Lonergan
United States of AmericaVP, Global Customer, Industry & Partner Marketing
Charlotte Barnard
Salesforce
Charlotte Barnard
United KingdomSenior Marketing Manager covering a role as Marketing marketing Director
Charlotte Morris
HiBob
Charlotte Morris
United KingdomGlobal Senior Director, Regional Marketing
Charmaine Servado
Strategy
Charmaine Servado
United KingdomSenior Director, EMEA Field Marketing
Charone Connell
8x8
Charone Connell
United KingdomMarketing Director, EMEA
Chetan Yardi
OpenText
Chetan Yardi
United KingdomRVP Marketing, US & Europe
Chirag Gir
IBM
Chirag Gir
United KingdomMarketing Manager Consulting
Chris Merrick
Shure
Chris Merrick
United KingdomSenior Director, Global Marketing - Conferencing
Chris Owen
Thales
Chris Owen
United KingdomHead of Global Revenue Marketing and Automation
Chris Willman
Commvault
Chris Willman
United KingdomEMEA North Marketing Director
Chris Wilson
Experian
Chris Wilson
United KingdomSVP, Portfolio Marketing
Claire Delalande
Red Hat
Claire Delalande
FranceVP EMEA Marketing
Claire-Louise Green
Adobe
Claire-Louise Green
United KingdomVP Marketing EMEA
Clay Helm
IBM
Clay Helm
United States of AmericaVP, Brand Marketing & Communications, IBM Consulting
Dan Woodward
Trend Micro
Dan Woodward
United States of AmericaVP, US Enterprise Marketing
Dorota Gibiino
XALIENT
Dorota Gibiino
United KingdomMarketing Director
Emma Acton
Zendesk
Emma Acton
United KingdomVP Marketing EMEA
Emma Chatwin
Fujitsu
Emma Chatwin
United KingdomVP Head of Marketing
Emre Onat
Forcepoint
Emre Onat
United Arab EmiratesSenior Regional Marketing Manager, META
Faith Wheller
TeamViewer
Faith Wheller
United KingdomVP Global Marketing
Fiona Giles
Boomi
Fiona Giles
United KingdomVP, Global Regional Marketing
Gautam Mehandru
CrowdStrike
Gautam Mehandru
United States of AmericaSVP, Revenue Marketing
Harry Alverson
IBM
Harry Alverson
United States of AmericaVice President Product Marketing
Hassiena Albohaithi
BT Group
Hassiena Albohaithi
United KingdomGlobal Head of Field Marketing
James Houselander
HPE Aruba Networking
James Houselander
United KingdomEMEA Marketing Director
Jennifer Donner Smith
Oracle
Jennifer Donner Smith
United States of AmericaSVP, Corporate Marketing
Jes Breslaw
Seismic
Jes Breslaw
United KingdomSenior Director, EMEA Marketing
Joe Schwartz
Proofpoint
Joe Schwartz
United States of AmericaVP, Corporate Marketing
Johanna Collins
Dynatrace
Johanna Collins
United States of AmericaVP of Marketing Strategy and Operations
Julie Burton-Brown
Soldo
Julie Burton-Brown
United KingdomHead of Revenue Marketing EMEA
Julie Murray
Pure Storage
Julie Murray
United KingdomMarketing Director UKI
Karen Beaune
Snowflake
Karen Beaune
FranceVP International Marketing
Kate Carey
Rapid7
Kate Carey
United KingdomMarketing Director EMEA
Kathleen De Bondt
Veeam Software
Kathleen De Bondt
BelgiumVP Marketing EMEA
Kathryn Thomas
Box
Kathryn Thomas
United KingdomDirector EMEA Marketing
Kholofelo Magagane
MTN
Kholofelo Magagane
South AfricaHead of Marketing, MTN Business
Kirsten Cox
ServiceNow
Kirsten Cox
United KingdomVP EMEA Marketing
Kit Haines-Bornheimer
Verizon Business
Kit Haines-Bornheimer
United States of AmericaSenior Director, B2B Growth Marketing
Kristin Owens
Check Point Software Technologies
Kristin Owens
United States of AmericaVP, Corporate Marketing
Lars Christensen
Snowflake
Lars Christensen
United States of AmericaSVP, Marketing - Demand Generation & Growth
Laura Fay
NVIDIA
Laura Fay
United States of AmericaVP Enterprise Marketing, Corporate Communications, Global Events
Laura Holton
The Adaptavist Group
Laura Holton
United KingdomHead of Field Marketing EMEA & APAC
Lisa Hurd-Walker
OutSystems
Lisa Hurd-Walker
United States of AmericaVP Brand & Corporate Marketing
Mariella Luger
HPE
Mariella Luger
United KingdomHead of Marketing, EMEA & APAC - Zerto
Matt Davies
CrowdStrike
Matt Davies
United KingdomVP European Marketing
Max Gordon
Tanium
Max Gordon
United KingdomSenior Campaigns Manager
Maya Price
SAP
Maya Price
United KingdomGlobal Head: Field Marketing Event Management
Merinda Hillier
Tealium
Merinda Hillier
United KingdomVP Marketing EMEA
Nada Khan
Nutanix
Nada Khan
United Arab EmiratesRegional Marketing Director Emerging Markets
Natasha Harvey
OneTrust
Natasha Harvey
United KingdomMarketing Director International
Neil Berry
Capgemini
Neil Berry
United KingdomGlobal Account Based Marketing Director
Nieves Navarro
Cisco
Nieves Navarro
United KingdomVP EMEA Marketing
Nimmi Bhalla
Virgin Media O2
Nimmi Bhalla
United KingdomB2B Marketing Director
Paul Scarrott
LogicMonitor
Paul Scarrott
United KingdomDirector of Marketing EMEA
Peter Bell
Twilio
Peter Bell
United KingdomVP of Marketing, EMEA
Polly Stobinski
IFS
Polly Stobinski
United KingdomHead of Marketing Service Management
Rachel Lockwood
AWS
Rachel Lockwood
United KingdomDirector, EMEA Marketing
Ranga Bodla
Netsuite
Ranga Bodla
United States of AmericaVP Field Engagement and Marketing
Ratnesh Shah
Cloudflare
Ratnesh Shah
United KingdomSenior Director, EMEA Marketing
Rebecca Stone
Cisco
Rebecca Stone
United States of AmericaSVP, Revenue Marketing
Richard Phillips
Hitachi Vantara
Richard Phillips
United KingdomSenior Director Corporate Marketing - Thought Leadership Programs & Launches
Roland Bägén
Tata Consultancy Services (TCS)
Roland Bägén
SwedenHead of Europe Communications
Sandra Gramlich
Trellix
Sandra Gramlich
GermanyMarketing Director & Head of Marketing EMEA
Sarah Green
Okta
Sarah Green
United KingdomHead of/ VP EMEA Marketing
Sarah Kennedy Ellis
Sarah Kennedy Ellis
United States of AmericaVP, Global Demand & Growth Marketing, Google Cloud
Sarah Woods
F5 Networks
Sarah Woods
United KingdomVP Marketing EMEA
Scott Simkin
Palo Alto Networks
Scott Simkin
United States of AmericaVP Marketing- Next Generation security
Shane Phair
Datadog
Shane Phair
United States of AmericaVP Marketing
Shikha Saxena
Globant
Shikha Saxena
United KingdomHead of Marketing UK&I
Soussane Chartouny
Palo Alto Networks
Soussane Chartouny
United Arab EmiratesActing VP of Marketing, EMEA & LATAM
Stacie Sloane
Darktrace
Stacie Sloane
United States of AmericaVP, Global Growth Marketing
Stephen Yeo
SAS
Stephen Yeo
United KingdomMarketing Director, Northern Europe
Sue Pulendran
Netapp
Sue Pulendran
United States of AmericaVP FIeld Marketing
Suvish Viswanathan
Zoho Corporation
Suvish Viswanathan
GermanyHead of Marketing, UK & Europe
Tara Allison
Trend Micro
Tara Allison
United KingdomMarketing Director UKI
Tina Morwani
Flexera
Tina Morwani
SpainGlobal Campaigns Director
Todd Shimizu
Cisco
Todd Shimizu
United States of AmericaVP Customer Lifecycle Marketing
Tulin Green
Confluent
Tulin Green
United KingdomSenior Director, EMEA Marketing
Utkarsh Srivastav
L&T Technology Services
Utkarsh Srivastav
United KingdomSenior Director - Marketing
Vaishali B Shivshankar
F5 Networks
Vaishali B Shivshankar
IndiaHead of Marketing - India & Saarc
Vicky McNamara
Workday
Vicky McNamara
United KingdomVP of Marketing, UK&I
Vidyullatha Prakash
Intelliswift - An LTTS Company
Vidyullatha Prakash
IndiaSenior Director of Marketing
Virginie Dupin
Mirakl
Virginie Dupin
FranceVP, Marketing EMEA & SEA
Wanda Ni Laighin
SAP
Wanda Ni Laighin
FranceVP, Global Marketing, SAP Signavio & SAP LeanIX
Wiebke Macrae
Thales
Wiebke Macrae
United KingdomGlobal ABM Demand Gen
Yacine Kherbane
Nutanix
Yacine Kherbane
FranceVP Marketing
Yateesh Shetty
Thoughtworks
Yateesh Shetty
IndiaGlobal Head of Campaigns, Digital and Content Marketing
The Future B2B CMO 100 Awards 2025 recognise and celebrate the rising stars in B2B marketing. These are the individuals shaping the future of the industry with innovative strategies, creative leadership, and impactful campaigns in the technology sector.
The evolving landscape of B2B marketing
As the role of marketing continues to evolve, the Future B2B CMO 100 Awards spotlight emerging leaders who are embracing change and driving the future of B2B marketing. From navigating digital transformation to crafting inventive strategies, these professionals are setting new benchmarks and achieving significant business results.
Why nominate for the Future B2B CMO 100?
This award is a chance to:
- Foster innovation: Recognise those who are setting new standards in B2B marketing.
- Celebrate achievements: Showcase the accomplishments of professionals making an impact in the industry.
- Inspire future leaders: Highlight visionary individuals to motivate the next generation of marketing talent.
Who we’re looking for
We’re seeking emerging B2B marketing leaders who demonstrate:
- Innovative approaches: Applying fresh strategies and tools to drive success.
- Visionary leadership: Guiding their teams towards new possibilities in B2B marketing.
- Measurable impact: Delivering meaningful contributions to their organisations in the technology sector.
Connect with the C-suite
Exclusive partnership opportunities with the Global C-Suite Awards
Engage with the world’s top technology leaders—CIOs, CDOs, CISOs, and CxOs. Through awards, events, and networking, we connect you with the biggest tech buyers and decision-makers shaping the future.
