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The Future B2B CMO 100 Awards

Recognising excellence: celebrating the Top 100 Future B2B CMOs

Celebrating Top Future B2B CMOs

Welcome to the Global Future B2B CMO 100 Awards, a highly respected event acknowledging the top 100 aspiring Chief Marketing Officers propelling business-to-business marketing innovation and leadership forward. These awards commend the remarkable competencies, visionary strategy, and meaningful contributions of future B2B marketing leaders globally. They are at the helm of shaping modern marketing agendas, transforming commercial narratives, and securing competitive advantages in an increasingly digital commercial landscape.

 

Recognising excellence in marketing leadership

Navigate the esteemed ranks of the Future B2B CMO 100 Awards, an emblem of upcoming brilliance in the enterprise marketing domain. These awards spotlight those individuals poised to blaze trails in cultivating decisive marketing strategies and leading B2B marketing advancements. These torchbearers are set to reshape B2B marketing, driving innovation that adheres to future consumer behaviour modifications and market shifts.

 

How the Future B2B CMO 100 Awards influence the marketing landscape

 Yearly, the Global Future B2B CMO 100 Awards establish the benchmark in enterprise marketing leadership. The honourees, elected by an independent committee of established industry executives, exemplify the best in the field, underscoring the prominence of being included within the top 100 Future B2B CMOs.

B2B Marketing Benchmarking Report

B2B Marketing Benchmarking Report

We're thrilled to announce our inaugural B2B CMO Benchmark Report! Designed as a key resource for B2B marketing leaders, this annual report provides an in-depth analysis of marketing strategies, team dynamics, budgeting, buyer journeys, sales cycles, and more within the technology sector.

Future B2B CMO 100 judges

Ruth Rowan

Ruth Rowan

CMO, Avanade

Tricia Stinton

Tricia Stinton

CMO, Cloud & Infrastructure Services, Capgemini

Peter Stojanovic

Peter Stojanovic

Editor, HotTopics

Meet the Future B2B CMO 100
2024 Award Winners

Adenike Cosgrove

Adenike Cosgrove

Proofpoint

Adenike Cosgrove

Adenike Cosgrove

United Kingdom United Kingdom
Computer Software Computer Software

VP, Marketing EMEA

AJ Hererra

AJ Hererra

Cloudflare

AJ Hererra

AJ Hererra

United States of America United States of America
Computer Software Computer Software

VP Coporate Marketing

Alexis Oger

Alexis Oger

Dell Technologies

Alexis Oger

Alexis Oger

France France
Computer Hardware Computer Hardware

VP Marketing EMEA

Amit Sharma

Amit Sharma

Tata Communications

Amit Sharma

Amit Sharma

United Kingdom United Kingdom
IT Services IT Services

Global Head - Field Marketing, Demand Generation and Sponsorships

Amy Hamilton Kircos

Amy Hamilton Kircos

Intel Corporation

Amy Hamilton Kircos

Amy Hamilton Kircos

United States of America United States of America
Computer Hardware Computer Hardware

Director, Partner Ecosystem Strategy

Andres Ramirez

Andres Ramirez

HPE

Andres Ramirez

Andres Ramirez

United States of America United States of America
Computer Software Computer Software

Global Head of Field & Channel Marketing, HPE Aruba Networking

Andrew Soane

Andrew Soane

Thoughtworks

Andrew Soane

Andrew Soane

United Kingdom United Kingdom
Consulting Consulting

Global Head of Marketing for Service Lines, Emerging Technology and Partnerships

Anna Lewis

Anna Lewis

Databricks

Anna Lewis

Anna Lewis

United Kingdom United Kingdom
Computer Software Computer Software

VP EMEA Marketing

Ben Howell

Ben Howell

Cisco

Ben Howell

Ben Howell

United States of America United States of America
Computer Software Computer Software

VP, Global Brand Media

Betsy Rohtbart

Betsy Rohtbart

IBM

Betsy Rohtbart

Betsy Rohtbart

United States of America United States of America
Computer Hardware Computer Hardware

VP, Marketing, IBM.Com

Bill Dembinski

Bill Dembinski

Equinix

Bill Dembinski

Bill Dembinski

United States of America United States of America
Computer Software Computer Software

VP Corporate Marketing

Cal Dubresson

Cal Dubresson

Workday

Cal Dubresson

Cal Dubresson

United States of America United States of America
Computer Software Computer Software

SVP Global Field & Go to Market

Carrie Heath

Carrie Heath

Rimini Street

Carrie Heath

Carrie Heath

United Kingdom United Kingdom
IT Services IT Services

VP Marketing, EMEA

Carrie Maynard

Carrie Maynard

GitLab

Carrie Maynard

Carrie Maynard

Canada Canada
Computer Software Computer Software

VP Integrated Marketing

Catherine Dutton

Catherine Dutton

Pegasystems

Catherine Dutton

Catherine Dutton

United Kingdom United Kingdom
Computer Software Computer Software

VP Global Account Based Marketing & EMEA Marketing

Chitra Thankaswamy

Chitra Thankaswamy

Dell Technologies

Chitra Thankaswamy

Chitra Thankaswamy

United States of America United States of America
Computer Hardware Computer Hardware

SVP, North America & Latin America Field Marketing

Chris Owen

Chris Owen

Thales

Chris Owen

Chris Owen

United Kingdom United Kingdom
Consulting Consulting

Head of Worldwide Revenue Marketing & Marketing Operations

Chris Willman

Chris Willman

Commvault

Chris Willman

Chris Willman

United Kingdom United Kingdom
Computer Hardware Computer Hardware

Marketing Director

Christian Dotzauer

Christian Dotzauer

AMD

Christian Dotzauer

Christian Dotzauer

Germany Germany
Computer Hardware Computer Hardware

Director, Marketing EMEA

Claire Delalande

Claire Delalande

Red Hat

Claire Delalande

Claire Delalande

France France
Computer Software Computer Software

VP EMEA Marketing

Clay Helm

Clay Helm

IBM

Clay Helm

Clay Helm

United States of America United States of America
Computer Hardware Computer Hardware

VP, Brand Marketing & Communications, IBM Consulting

Deborah Duckham

Deborah Duckham

Unisys

Deborah Duckham

Deborah Duckham

United Kingdom United Kingdom
IT Services IT Services

Director, EMEA Field Marketing & Demand Generation, Strategy, Marketing & Communications

Dervla Keppler

Dervla Keppler

NTT

Dervla Keppler

Dervla Keppler

United Kingdom United Kingdom
IT Services IT Services

VP Marketing Western Europe

Emma Greene

Emma Greene

Deltek

Emma Greene

Emma Greene

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing

Eying Wee

Eying Wee

Crowdstrike

Eying Wee

Eying Wee

Singapore Singapore
Computer Software Computer Software

Marketing Director, Asia

Graham Wylie

Graham Wylie

ADP

Graham Wylie

Graham Wylie

United Kingdom United Kingdom
Consulting Consulting

VP of Marketing - International

Hannah Grap

Hannah Grap

Sitecore

Hannah Grap

Hannah Grap

United States of America United States of America
Computer Software Computer Software

VP, Coporate Marketing

Isobel Sita-Lumsden

Isobel Sita-Lumsden

TikTok

Isobel Sita-Lumsden

Isobel Sita-Lumsden

United Kingdom United Kingdom
Media Media

Head of B2B Marketing Europe

Jaime Mehra

Jaime Mehra

Infoblox

Jaime Mehra

Jaime Mehra

United States of America United States of America
Computer Hardware Computer Hardware

VP Corporate Marketing

Jennifer Donner Smith

Jennifer Donner Smith

Oracle

Jennifer Donner Smith

Jennifer Donner Smith

United States of America United States of America
Computer Hardware Computer Hardware

SVP, Corporate Marketing

Jerome Stewart

Jerome Stewart

Dynatrace

Jerome Stewart

Jerome Stewart

United States of America United States of America
Computer Software Computer Software

VP of Marketing

Jes Breslaw

Jes Breslaw

Couchbase

Jes Breslaw

Jes Breslaw

United Kingdom United Kingdom
Computer Software Computer Software

VP Global Field Marketing

Jette Gry

Jette Gry

Orange Business Services

Jette Gry

Jette Gry

Denmark Denmark
Telecommunications Telecommunications

Marketing Director, Europe

Jirina Yates

Jirina Yates

Alteryx

Jirina Yates

Jirina Yates

United Kingdom United Kingdom
Computer Software Computer Software

VP, Global Partner & EMEA Marketing

Jordana Sherman

Jordana Sherman

Alight Solutions

Jordana Sherman

Jordana Sherman

Spain Spain
Consulting Consulting

VP Marketing, Payroll & Proserv

Jos Cleare

Jos Cleare

Accenture

Jos Cleare

Jos Cleare

United Kingdom United Kingdom
Consulting Consulting

Former Marketing and Communications Lead, UKI

Julie Burton-Brown

Julie Burton-Brown

Soldo

Julie Burton-Brown

Julie Burton-Brown

United Kingdom United Kingdom
Finance Finance

Head of Revenue Marketing

Julie Murray

Julie Murray

Pure Storage

Julie Murray

Julie Murray

United Kingdom United Kingdom
Computer Hardware Computer Hardware

Marketing Director UKI

Karen Beaune

Karen Beaune

Snowflake

Karen Beaune

Karen Beaune

France France
Computer Software Computer Software

VP International Marketing

Kate Carey

Kate Carey

Rapid7

Kate Carey

Kate Carey

United Kingdom United Kingdom
Computer Hardware Computer Hardware

Marketing Director, EMEA

Kathleen Debondt

Kathleen Debondt

Veeam Software

Kathleen Debondt

Kathleen Debondt

Belgium Belgium
Computer Software Computer Software

VP Marketing EMEA

Kathryn Thomas

Kathryn Thomas

Box

Kathryn Thomas

Kathryn Thomas

United Kingdom United Kingdom
Computer Software Computer Software

Director EMEA Marketing

Kathy  O'Donnell

Kathy O'Donnell

Gong

Kathy  O'Donnell

Kathy O'Donnell

Ireland Ireland
Computer Software Computer Software

Senior Director, EMEA Marketing

Katie Williams

Katie Williams

Vodafone Business

Katie Williams

Katie Williams

United Kingdom United Kingdom
Telecommunications Telecommunications

Head of Marketing, Vodafone Business UK

Kholofelo Magagne

Kholofelo Magagne

MTN

Kholofelo Magagne

Kholofelo Magagne

South Africa South Africa
Telecommunications Telecommunications

Head of Marketing, MTN Business

Kirsten Cox

Kirsten Cox

ServiceNow

Kirsten Cox

Kirsten Cox

United Kingdom United Kingdom
Computer Software Computer Software

VP, EMEA Marketing

Kit Hains-Bornheimer

Kit Hains-Bornheimer

Verizon Business

Kit Hains-Bornheimer

Kit Hains-Bornheimer

United States of America United States of America
Telecommunications Telecommunications

Senior Director of Field Marketing for Global Enterprise

Kristin Owens

Kristin Owens

Check Point Software Technologies

Kristin Owens

Kristin Owens

United States of America United States of America
Computer Software Computer Software

VP, Corporate Marketing

Laura Fay

Laura Fay

NVIDIA

Laura Fay

Laura Fay

United States of America United States of America
Computer Hardware Computer Hardware

Vice President Enterprise Marketing, Corporate Communications, Global Events

Laura Hockley

Laura Hockley

NetApp

Laura Hockley

Laura Hockley

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, Head of EMEA & LATAM Marketing

Lisa Harrup Mieuli

Lisa Harrup Mieuli

Tenable

Lisa Harrup Mieuli

Lisa Harrup Mieuli

United States of America United States of America
Computer Software Computer Software

VP of Marketing

Lisa Hurd-Walker

Lisa Hurd-Walker

Outsystems

Lisa Hurd-Walker

Lisa Hurd-Walker

United States of America United States of America
Computer Software Computer Software

VP Brand & Corporate Marketing

Liz Smyth

Liz Smyth

Slack

Liz Smyth

Liz Smyth

Ireland Ireland
Computer Software Computer Software

VP Global Field Marketing

Lucy Greenway

Lucy Greenway

CoreView

Lucy Greenway

Lucy Greenway

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director Global Field Marketing

Margarita Rojas

Margarita Rojas

Asana

Margarita Rojas

Margarita Rojas

Ireland Ireland
Computer Software Computer Software

Senior Director EMEA Marketing

Maria  Jackson

Maria Jackson

Ingram Micro

Maria  Jackson

Maria Jackson

United Kingdom United Kingdom
IT Services IT Services

Director of Marketing

Maya Price

Maya Price

SAP

Maya Price

Maya Price

United Kingdom United Kingdom
IT Services IT Services

VP, Head of Marketing EMEA North

Merinda Hillier

Merinda Hillier

Tealium

Merinda Hillier

Merinda Hillier

United Kingdom United Kingdom
Computer Software Computer Software

VP - Marketing

Michelle Vaughan

Michelle Vaughan

VMware

Michelle Vaughan

Michelle Vaughan

United States of America United States of America
Computer Software Computer Software

VP Americas Marketing

Mui Luc

Mui Luc

Relativity

Mui Luc

Mui Luc

United Kingdom United Kingdom
Computer Software Computer Software

EMEA Marketing Director

Nada Khan

Nada Khan

Nutanix

Nada Khan

Nada Khan

United Kingdom United Kingdom
Computer Software Computer Software

Regional Marketing Director, Emerging Markets

Namita Tiwari

Namita Tiwari

Wipro

Namita Tiwari

Namita Tiwari

India India
Consulting Consulting

Director & Global Head of CIS Marketing

Nerea Gandarias

Nerea Gandarias

8x8

Nerea Gandarias

Nerea Gandarias

United Kingdom United Kingdom
Computer Software Computer Software

VP Global Field & Channel Marketing, UK

Nieves Navarro

Nieves Navarro

Cisco

Nieves Navarro

Nieves Navarro

United Kingdom United Kingdom
Telecommunications Telecommunications

VP EMEA Marketing

Nimmi Bhalla

Nimmi Bhalla

Virgin Media O2 Business

Nimmi Bhalla

Nimmi Bhalla

United Kingdom United Kingdom
Telecommunications Telecommunications

Director of Business Marketing

Paola Rodríguez Lozada

Paola Rodríguez Lozada

GlobalLogic

Paola Rodríguez Lozada

Paola Rodríguez Lozada

Argentina Argentina
Computer Software Computer Software

Head of Marketing & Communications, LATAM

Patricia Santos Mestre

Patricia Santos Mestre

Microsoft

Patricia Santos Mestre

Patricia Santos Mestre

Portugal Portugal
Computer Software Computer Software

CMO, Portugal

Patrick Xhonneux

Patrick Xhonneux

SAS

Patrick Xhonneux

Patrick Xhonneux

Belgium Belgium
Consulting Consulting

SVP Marketing, EMEA & APAC

Paul Scarrott

Paul Scarrott

LogicMonitor

Paul Scarrott

Paul Scarrott

United Kingdom United Kingdom
Computer Software Computer Software

Director of Marketing EMEA

Peter Haase

Peter Haase

LeanIX

Peter Haase

Peter Haase

Germany Germany
Computer Software Computer Software

Head of EMEA Field Marketing

Preeti Saini

Preeti Saini

IFS

Preeti Saini

Preeti Saini

United Kingdom United Kingdom
Computer Software Computer Software

SVP, Global Marketing

Rachel Dye

Rachel Dye

VMware

Rachel Dye

Rachel Dye

United Kingdom United Kingdom
Computer Software Computer Software

UKI Marketing Director

Rachel Lockwood

Rachel Lockwood

AWS

Rachel Lockwood

Rachel Lockwood

United Kingdom United Kingdom
Computer Software Computer Software

Director, EMEA Marketing

Rachita Gupta

Rachita Gupta

Open Networks for Digital Commerce

Rachita Gupta

Rachita Gupta

India India
IT Services IT Services

Head & VP, Marketing

Raj Mehta

Raj Mehta

LTIMindtree

Raj Mehta

Raj Mehta

United Kingdom United Kingdom
IT Services IT Services

Marketing Head, Europe & Africa

Rashish Pandey

Rashish Pandey

Fortinet

Rashish Pandey

Rashish Pandey

Singapore Singapore
Computer Software Computer Software

VP Marketing Asia/ANZ

Reem Abeidoh

Reem Abeidoh

Google

Reem Abeidoh

Reem Abeidoh

United States of America United States of America
Computer Software Computer Software

Senior Director, Global Enterprise Marketing

Regina O'Keeffe

Regina O'Keeffe

HCLTech

Regina O'Keeffe

Regina O'Keeffe

Ireland Ireland
Computer Hardware Computer Hardware

Head of Marketing for Europe & Africa

Rhiannon Prothero

Rhiannon Prothero

Permutive

Rhiannon Prothero

Rhiannon Prothero

United Kingdom United Kingdom
Computer Software Computer Software

SVP Marketing

Richard Phillips

Richard Phillips

Hitachi Vantara

Richard Phillips

Richard Phillips

United Kingdom United Kingdom
Computer Hardware Computer Hardware

Senior Director, EMEA Regional Marketing & Global Campaigns

Rob Wood

Rob Wood

Google

Rob Wood

Rob Wood

United Kingdom United Kingdom
Computer Software Computer Software

Head of Enterprise Marketing, UKI Google Cloud

Ryan Nappi

Ryan Nappi

Tanium

Ryan Nappi

Ryan Nappi

United Kingdom United Kingdom
IT Services IT Services

Marketing Director for Northern Europe

Saima Rashid

Saima Rashid

6sense

Saima Rashid

Saima Rashid

United States of America United States of America
Computer Software Computer Software

SVP Marketing & Revenue Analytics

Sandra Gramlich

Sandra Gramlich

Trellix

Sandra Gramlich

Sandra Gramlich

Germany Germany
Computer Software Computer Software

Marketing Director & Head of Marketing EMEA

Sara Aiello

Sara Aiello

Trellix

Sara Aiello

Sara Aiello

United States of America United States of America
Computer Software Computer Software

VP Corporate Marketing

Sarah Green

Sarah Green

Zendesk

Sarah Green

Sarah Green

United Kingdom United Kingdom
Computer Software Computer Software

VP Marketing EMEA

Scott Hogrefe

Scott Hogrefe

Netskope

Scott Hogrefe

Scott Hogrefe

United States of America United States of America
Computer Software Computer Software

VP Corporate Marketing & Communications

Shikha Saxena

Shikha Saxena

Globant

Shikha Saxena

Shikha Saxena

United Kingdom United Kingdom
Consulting Consulting

Head of Marketing UKI

Stacie Sloane

Stacie Sloane

Darktrace

Stacie Sloane

Stacie Sloane

United States of America United States of America
Computer Software Computer Software

VP, Global Growth Marketing

Sumi Shukla

Sumi Shukla

Riverbed Technology

Sumi Shukla

Sumi Shukla

United Kingdom United Kingdom
Computer Hardware Computer Hardware

VP Global Demand

Suvish Viswanathan

Suvish Viswanathan

Zoho Corporation

Suvish Viswanathan

Suvish Viswanathan

Germany Germany
Computer Software Computer Software

Head of Marketing, UK & Europe

Tina Morwani

Tina Morwani

Snow Software

Tina Morwani

Tina Morwani

Spain Spain
Computer Software Computer Software

Director, Global Campaigns

Todd Shimizu

Todd Shimizu

Cisco

Todd Shimizu

Todd Shimizu

United States of America United States of America
Telecommunications Telecommunications

VP Global Digital Marketing, Media & MOPS

Tom Gavin

Tom Gavin

Coupa Software

Tom Gavin

Tom Gavin

United States of America United States of America
Computer Software Computer Software

SVP Corporate Marketing

Tulin Green

Tulin Green

Confluent

Tulin Green

Tulin Green

United Kingdom United Kingdom
Computer Software Computer Software

Senior Director, EMEA Marketing

Utkarsh Srivastav

Utkarsh Srivastav

L&T Technology Services

Utkarsh Srivastav

Utkarsh Srivastav

United Kingdom United Kingdom
IT Services IT Services

Senior Director - Brand, Social & Digital Marketing

Vikrant Gaikwad

Vikrant Gaikwad

Tata Consultancy Services

Vikrant Gaikwad

Vikrant Gaikwad

United States of America United States of America
Consulting Consulting

Global Head of Industry Marketing

Viriginie Dupin

Viriginie Dupin

Mirakl

Viriginie Dupin

Viriginie Dupin

France France
Computer Software Computer Software

VP, Marketing EMEA & SEA

Winfried Schultz

Winfried Schultz

Teradata

Winfried Schultz

Winfried Schultz

United Kingdom United Kingdom
Computer Software Computer Software

VP EMEA Marketing

Zsuzsanna Blau

Zsuzsanna Blau

Nokia

Zsuzsanna Blau

Zsuzsanna Blau

Hungary Hungary
Telecommunications Telecommunications

Global Head of Digital Demand & Campaign Management, Nokia Software / Enterprise

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