CMO's swapping secrets you won't find in a white paper

Why simplicity wins in complex marketing organisations.

Joining Fiona in this episode: Wanda Ni Laighin, Global VP Marketing from SAP

In this Episode Wanda Ni Laighin, Global VP Marketing from SAP, shares how she manages Complexity by Driving Simplicity.

In this conversation:

1. Why managing complexity starts with radical simplicity, and how Wanda uses that principle to make decisions faster than her competitors.

2. What younger team members see that some senior leaders miss, and why Wanda builds her teams around that gap.

3. The one quality Wanda looks for above everything else when hiring, and why it has nothing to do with experience

Listen now

Run time 36 minutes

Click here to listen on Spotify