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Manlio Carrelli on his “practical take on creativity” to make people’s lives easier

The LivePerson EVP also discuses the pace of change in technology right now and why creatives have to keep up.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Manlio Carrelli, EVP, Enterprise Business Group, LivePerson.

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