Every business is now a technology business, so goes the axiom, because digital expertise is now the only way it can engage with customers, clients, partners and the rest of the world. But if every business has that, it is by definition not a competitive advantage. What should businesses do now with their digital expertise to break out in front of their ranks?
Steve Madden, VP Digital Transformation & Segmentation Marketing, Equinix; Mel Reyes, CIO and Cybersecurity Leader; Alex Bazin, Vice President Digital Transformation, WNS Global Services; Nick Rawlings, Head of Transformation, Covea Insurance; Clare Ward, Digital Strategy and Transformation, all share their views and offer advice on their own digital journeys’ progress. In partnership with Equinix.