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The Road to Recovery for Publishers

publishers Play

How have publishers in marketing reacted to the disruption of 2020 and since adapted in order to capitalize on changing consumer trends?

Michael Alexander Hold of Global Savings Group and Rose Blackmore of Dealmoon come together to compare and contrast their experiences of 2020 and thoughts for 2021.

In this second debate of The Road to Recovery series, these two publishers have had to weather one of the most disruptive global economies in living memory and shift their business practices to suit demand. But in an ever changing landscape, how are they keeping up?

HotTopics.ht’s Editor Peter Stojanovic asks Hold and Blackmore to reflect on 2020 and its lessons, and look forward to next year to understand what marketers should prepare for in their road to recovery.

This panel discussion is brought to you in partnership with Rakuten Advertising.