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Unicorn Marketing Roundtable: Should marketing and sales merge?

This is not a new debate topic, but the latest iteration of marketing innovations warrants a closer look at this idea once more. What are the pro's and cons of merging?

Rachel Fairley, Senior Director, Marketing Strategy and Campaigns, EMEA and JAPAC, Oracle, leads HotTopics.ht’s first filmed 2019 ‘Unicorn CMO Roundtable’ debates.

Joining Rachel to discuss the future of their function is: James Keating, Head of Global Marketing, Dropbox; Ross E. Chapman, Chief Marketing Officer, Arkk Solutions; Shallu Behar-Sheehan, serial marketing leader; Richard Ashley, Senior Marketing Director, TraceLink; and John Webb, founder at Get2Growth Limited.