Giles Richardson, VP digital journeys, T-Mobile, talks to HotTopics.ht about how machine learning has enabled the company to focus less on outdated mass marketing techniques and more on fine-tuning its services to meet consumers’ individual needs. So, how are emerging technologies enabling companies like T-Mobile to tackle problems that are inherent within communication industries?
This interview is part of Digital Intentions, a series powered by Clicktale.
