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How T-Mobile is using customers’ online behaviours to discover and meet their individual needs

Giles Richardson tells us how T-Mobile is focusing more on meeting individual needs rather than mass marketing, and how this was made possible by machine learning.

Giles Richardson, VP digital journeys, T-Mobile, talks to HotTopics.ht about how machine learning has enabled the company to focus less on outdated mass marketing techniques and more on fine-tuning its services to meet consumers’ individual needs. So, how are emerging technologies enabling companies like T-Mobile to tackle problems that are inherent within communication industries?

This interview is part of Digital Intentions, a series powered by Clicktale.