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‘Back to the future’ roundtable: Why CMOs should look to customers to future-proof their roles

The role of a marketeer is continuing to digitize, but for Sarah Speake and the roundtable, some strategies need the human touch if they are to work successfully.

Sarah Speake, founder, SpeakeUp Consulting, and contributing editor at HotTopics.ht, chairs episode eight of HotTopics.ht’s unicorn CMO roundtables: “Back to the Future”.

Mark Green, EMEA VP marketing, Rackspace; Shallu Behar-Sheehan, chief marketing officer, StarLeaf; Catherine Flynn, global director of marketing, Workplace by Facebook; Louise Fisk, communications and marketing director, BAE Systems; and Scott Allen, chief marketing officer, Microsoft UK join Sarah Speake as she dives into some of the most important questions facing marketers today.