Arnaud Champenois, SVP global brand and marketing at Belmond, recognizes the luxury travel industry is changing. Certain trends are challenging the market. Namely, increased customer expectation, social media as both a discovery platform and a direct communication channel, and more diverse competition.
To combat the latter, Belmond has encouraged its customer-facing teams to maintain what other brands have been too scared to reveal: their personalities. For Arnaud Champenois, it’s another way of creating a “unique experience” for guests.
This interview is part of our Retargeting Retail series, powered by Criteo.