How does one of the oldest banks in the U.S. support online banking and manage in-store experiences? Beth McDonnell, EVP, chief marketing officer at U.S Bank explains in this video.
This interview is part of our Engage series, powered by Syniverse.
How does U.S Bank’s CMO deliver a customer-focused strategy and remodel in-store experiences?
“More communication channels are going mobile but a lot of our customers still prefer to meet with their banker and go into a branch”, according to Beth McDonnell, CMO at U.S Bank.
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