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Childlike-attitude, magic, wonder: the crucial ingredients to a creative mindset

For Unruly's futurist, there are certain, ephemeral factors that influence an individual's creativity, and when those are combined with data, true eureka moments occur.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Simon Gosling, futurist at Unruly.

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