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Why a diversity of thought and perspective powers creativity

Discover what powers Mark Sherwin's creativity and how he thinks the value of creative thought should be measured.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

This episode: Mark Sherwin, managing director, global digital services customer lead, Accenture Interactive.

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