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Lessons learned: How to – and how not to – crack the US market as a start-up

Dr Mark K. Smith's first venture into the US market failed, so he learned his lessons and worked hard to make the second work; it did. So, what did he change?

Dr Mark K. Smith is the founder and CEO of ContactEngine, an omni-channel customer communication service used by some of the UK’s largest brands and retailers.

Here, Dr Smith looks back on the lessons he has learned as a successful entrepreneur, including a failed launch in the US which taught him the contrasting psychologies of UK and US residents.

This interview is part our ‘Founders’ Stories’ series.

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