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How Direct Line Group Marketing Director uses emerging tech trends to understand his customers

Insurance is at the heart of emerging technology trends, according to Mark Evans, marketing director at Direct Line Group. But which are appropriate for adoption?

How does Mark Evans, marketing director at Direct Line Group, strive to understand his customers? According to Evans, insurance is at the heart of many of the major technology trends and so it’s up to him and his brand to interpret those trends, checking for customer adoption. Once confirmed, the business can begin to align its emerging technology strategies with initiatives that customers actually want to engage with.

This interview is part of Hot Topics’ Beyond Technology series, powered by ContactEngine.