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An insight into Google’s marketing strategy in EMEA

Google's EMEA marketing chief, Yonca Brunini, provides an insight into the marketing strategies of one of tech's behemoths.

After a decade at Unilever and four years at Yahoo!, Yonca Brunini was intrigued to see how things unfolded in her new role as CMO at Google EMEA. Now, 11 years later, Yonca remains dedicated to navigating Google as a marketer and utilizing the plethora of data at her disposal; all with the needs of the user in mind.

More recently, Yonca has overseen the training of over 5 million people in EMEA around digital skills, with the hope of helping new businesses thrive and young people kick-start their career within digital.