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In HotTopics.ht’s tenth year of connecting business leaders we sought to define, uncover and celebrate the top 100 B2B marketing leaders in technology in 2021.
B2B marketing leaders have seen their stock rise steadily over the last five years and the global pandemic has tested their resolve and ingenuity like never before. As they help steer their brands through uncharted territories, they are still required to nurture vital relationships with clients and suppliers, building productive partnerships for the benefit of the wider business. That influence means this increasingly important member of the executive team, core to the development of the business, requires equal parts scrutiny and celebration.
And, historically, B2B marketing leaders have received limited recognition for their efforts compared to their consumer peers. HotTopics.ht and its community of leaders felt it more than appropriate to continue to redress this balance.
Over the last three months our global community of marketing leaders put forward their nominations before rigorous judging by our panel, listed below. It’s been a phenomenal exercise in uncovering and celebrating leadership and innovation, especially shown throughout one of the most difficult periods in living memory.
Thank you to our judges: Lisa Gilbert, GM, IBM Marketing Services Center; Mehul Kapadia, Global Head of Marketing, Vodafone Business; Shallu Behar-Sheehan, CMO, Truata; Matt Preschern, CMO, Forcepoint; and Michelle Taylor, Head, Global Sports Sponsorships, TCS.
They chose our Top 100 based on the following criteria:
- Currently leading a team within a B2B marketing organization within the technology sector;
- Been trailblazers in the use of new technologies to drive innovation within the marketing function;
- Been an ambassador for the B2B marketing community inside and outside of their own organization;
- Harnessed data and insight for business growth and marketing performance;
- Shown empathy and resilience inside and outside the organization during extraordinary times.
And for to meet these leaders and more marketing executives within HotTopics.ht’s global community, register for our popular Marketing Meetups here.