Why simplicity wins in complex marketing organisations.
Joining Fiona in this episode: Chris Gabriel, Senior Marketing Leader at NTT Data
In this episode, Chris Gabriel, Senior Marketing Leader at NTT Data, shares how he's navigating the radical shift in buyer behaviour — and why the most important thing marketers can do right now is remember they're human too.
In this conversation:
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Why buyer behaviour in tech is undergoing a radical shift — and what marketers who understand the emotional and rational side of decision-making will do differently.
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The hard lesson from a sales stakeholder that changed how Chris thinks about partnership — and the approach he's used ever since.
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Why marketers are sitting on a creative muscle they're barely using — and why Chris thinks AI is one of the best sandboxes they're not playing in yet.
Listen now
Run time 33 minutes
Click here to listen on Spotify
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