People First, AI Second

Why simplicity wins in complex marketing organisations.

Joining Fiona in this episode: Chris Gabriel, Senior Marketing Leader at NTT Data

In this episode, Chris Gabriel, Senior Marketing Leader at NTT Data, shares how he's navigating the radical shift in buyer behaviour — and why the most important thing marketers can do right now is remember they're human too.

In this conversation: 

1. Why buyer behaviour in tech is undergoing a radical shift — and what marketers who understand the emotional and rational side of decision-making will do differently.

2. The hard lesson from a sales stakeholder that changed how Chris thinks about partnership — and the approach he's used ever since.

3. Why marketers are sitting on a creative muscle they're barely using — and why Chris thinks AI is one of the best sandboxes they're not playing in yet.

Listen now

Run time 33 minutes

Click here to listen on Spotify