Rich is unusual as he comes from a strong software engineering background but for the last decade has been involved in the marketing and commercialisation of technology. He has a history of successfully bringing US tech/data firms into Europe (notably Wily Technology and Splunk) and co-founded Volcube, a trading tech firm, which he sold in 2012. Rich is based in London and can mostly be spotted evangelising about resonance and evidence-based approaches to marketing with clients.
Is ‘language crunching’ the new data gold mine?
Rich Wilson, CMO of Relative Insight, sits with Ruth Penfold to discuss the changing face of data analysis and why language offers unique insight.