How Standard Chartered Bank’s partnerships are bringing life into the community
Standard Chartered are able to “invest and help build a business for others” which is rewarding for the bank and shows the “spirit and intent of Standard Chartered”.
Standard Chartered are able to “invest and help build a business for others” which is rewarding for the bank and shows the “spirit and intent of Standard Chartered”.
"[Mental wellbeing] is helpful in terms of thinking about how to start and refuel each day," according to Emma Sheller, global head brand and marketing, Standard Chartered Bank.
Any branding campaign that resonates has been created with certain stakeholders in mind: customers, partners and employees. Marketing in silos, however, achieves the opposite.
How mobile became the right channel at the right time for Standard Chartered Bank and its chief global marketer, Emma Sheller.
As its users continue to transition to mobile, Standard Chartered Bank has reacted with new features, apps and a focus on the smartphone.
