Peter Thomas, European Marketing Director, Accenture, leads Episode 11 of HotTopics.ht’s Unicorn CMO Roundtable series. In Part 3 of Episode 11, Peter asks the table how they see the function evolving, as it balances sales, data scientists, marketing technologies and changing client expectations.
Joining Peter on the Roundtable is: Jack Dyson, Global Head of Content Strategy, SAP Customer Experience; Nikki De Kretser, Interim Chief Marketing Officer, Cirrus Response at the time of filming, now Chief Marketing Officer at Feefo; Lucio Furlani, former Chief Marketing Officer EMEA, Hewlett Packard Enterprise and now Chief Executive Officer and Founder, Crescendo; and Antonia Wade, Chief Marketing Officer, Capita.