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Marketing roundtable: What will tomorrow’s successful B2B marketer look like?

As B2B marketing leaders wrestle with the rapidly evolving technology landscape, and changing dynamics with other functions, it's vital for them to understand what will change.

Peter Thomas, European Marketing Director, Accenture, leads Episode 11 of HotTopics.ht’s Unicorn CMO Roundtable series. In Part 3 of Episode 11, Peter asks the table how they see the function evolving, as it balances sales, data scientists, marketing technologies and changing client expectations.

Joining Peter on the Roundtable is: Jack Dyson, Global Head of Content Strategy, SAP Customer Experience; Nikki De Kretser, Interim Chief Marketing Officer, Cirrus Response at the time of filming, now Chief Marketing Officer at Feefo; Lucio Furlani, former Chief Marketing Officer EMEA, Hewlett Packard Enterprise and now Chief Executive Officer and Founder, Crescendo; and Antonia Wade, Chief Marketing Officer, Capita.