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Can B2B marketers ever truly personalize client experiences?

Personalization is the strategy darling of the B2C marketing community, but is it viable for their B2B counterparts?

Peter Thomas, European Marketing Director, Accenture, leads Episode 11 of HotTopics.ht’s Unicorn CMO Roundtable series. In Part 2 of Episode 11, Peter asks the assembled marketing chiefs how viable personalization is in a B2B setting.

Joining Peter on the Roundtable is: Jack Dyson, Global Head of Content Strategy, SAP Customer Experience; Nikki De Kretser, Interim Chief Marketing Officer, Cirrus Response at the time of filming, now Chief Marketing Officer at Feefo; Lucio Furlani, former Chief Marketing Officer EMEA, Hewlett Packard Enterprise and now Chief Executive Officer and Founder, Crescendo; and Antonia Wade, Chief Marketing Officer, Capita.