Peter Thomas, European Marketing Director, Accenture, leads Episode 11 of HotTopics.ht’s Unicorn CMO Roundtable series. In Part 2 of Episode 11, Peter asks the assembled marketing chiefs how viable personalization is in a B2B setting.
Joining Peter on the Roundtable is: Jack Dyson, Global Head of Content Strategy, SAP Customer Experience; Nikki De Kretser, Interim Chief Marketing Officer, Cirrus Response at the time of filming, now Chief Marketing Officer at Feefo; Lucio Furlani, former Chief Marketing Officer EMEA, Hewlett Packard Enterprise and now Chief Executive Officer and Founder, Crescendo; and Antonia Wade, Chief Marketing Officer, Capita.
