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Innovation is evolving the delivery and mechanics of creativity, not its process

For Dan Rutherford a magical place, located between brand and consumer, exists called the shared interest space. Ideas found there are the most creative.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Dan Rutherford, executive creative director, Karmarama.

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