Arnaud Champenois, SVP, global brand and marketing at Belmond, explains why he feels social media is shifting from a brand awareness tool to an ROI facilitator.
This interview is part of our Retargeting Retail series, powered by Criteo.
No longer an ephemeral part of marketing's brand awareness strategy, social media is now delivering some bang for its buck - at least, according to Belmond.
Arnaud Champenois, SVP, global brand and marketing at Belmond, explains why he feels social media is shifting from a brand awareness tool to an ROI facilitator.
This interview is part of our Retargeting Retail series, powered by Criteo.