Arnaud Champenois, SVP, global brand and marketing at Belmond, reveals how user-generated content became so powerful for the luxury travel group’s marketing campaigns.
This interview is part of our Retargeting Retail series, powered by Criteo.
What happened when Belmond noticed its customer's new source of holiday inspiration were...other customers?
Arnaud Champenois, SVP, global brand and marketing at Belmond, reveals how user-generated content became so powerful for the luxury travel group’s marketing campaigns.
This interview is part of our Retargeting Retail series, powered by Criteo.