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Unicorn CMO Roundtable part three: agencies and failures

In the final part of The Unicorn CMO Roundtable, five marketers talked about their agency relationships and biggest career failures.

In the final section of The Unicorn CMO roundtable, 5 seasoned B2B marketers are talking about the agencies they use, and some of their own failures throughout their careers.

Those sat around the table agree that it is key for agencies to understand the commercial pressures clients are under and the need to be agile so they can respond quickly to both the market and consumers.

These marketers conclude that they are looking for an extension of their own teams, agencies who understand their business inside and out, and who work at a pace faster than the traditional creative process.