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Google EMEA CMO: The relationship of data, technology and creativity.

Google's EMEA marketing chief, Yonca Brunini, provides an insight into how creative marketing methods arise from consumer data.

Yonca Brunini, CMO of Google EMEA, is dedicated to making the most of the plethora of data at her disposal. Yonca describes how creative marketing tactics are trialed, and the new technology that helps Google target customers faster.

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