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25 stats on smartwatches, fitness bands, eyewear and smart clothing

wearables wearables

Try these stats on for size.

Overall market forecasts

1. 13.5 million health and fitness trackers (HFTs) were sold last year. Consumers bought just 4m smartwatches. However, smartwatch sales will overtake HFT sales in 2015. Overall, 51m wearables will be bought. That’s 26.1m smartwatches and 25m fitness bands.

source: Gartner

2. 11.4m wearables were sold in 1Q 2015, a 200 per cent increase from the 3.8m wearables shipped in 1Q 2014.

source: IDC Worldwide Quarterly Wearable Device Tracker

3. Wearables shipments will hit 75m in 2015, up 158 per cent on 2014. Apple Watch will account for over a quarter of wearables shipments in 2015. It will sell around 20 million Apple Watches.

source: CCS Insight

4. Sales of wearables will grow from 29 million in 2014 to 172 million in 2018. By 2018 almost 350 million wearable devices will be in use worldwide.

source: CCS Insight

5. The global retail revenue from smart wearables will reach $53.2 billion by 2019, compared to the $4.5 billion expected this year.

source: Juniper Research


6. The top seven firms in the fitness band market at Q1 2015 were: Fitbit (3.9m units), Xiaomi (2.8m units), Garmin (0.7m units), Samsung (0.6m units) and Jawbone (0.5m units)

source: IDC Worldwide Quarterly Wearable Device Tracker

7. The world’s most popular wearable could well be a camera. The GoPro has been a huge success. It sold shipped 5.2 million devices in 2014 – and sold more in Q4 2014 alone than for the full year 2012.

source: GoPro

8. Pebble broke the record for the fastest Kickstarter project to reach $1m. Its Pebble Time device bagged the money in 49 minutes, and then went on to become the most-funded Kickstarter project ever. It raised $13.9 million.

source: Pebble


9. Smartwatch shipments will grow 511 per cent from 4.6 million units in 2014 to 28.1 million units in 2015.

source: Strategy Analytics

10. Over 720,000 Android Wear devices shipped in 2014. The best seller was the Moto 360. Meanwhile, Xiaomi shipped over a million units of its affordable Mi Band.

source: Canalysis

11. 89 companies sold 6.8 million smartwatches in 2014. The value of these sales was $1.291 billion, up 82 per cent on 2013. Around 140 additional companies are currently working on smartwatch offerings.

source: The Smartwatch Group

12. The average smartwatch sold at $189 in 2014, down from $225 in 2013.

source: The Smartwatch Group

Apple Watch

13. The year began with high hopes for the Apple Watch. Morgan Stanley analyst Katy Huberty was among the bulls, claiming that Apple could sell 36 million smartwatches over the first 12 months.

Source: CNET

14. The Apple Watch smartwatch will ship 15 million units in 2015, and Apple will become the world’s number one smartwatch vendor with 55 percent global market share this year.

source: Strategy Analytics

15. Weeks after launch of the Apple Watch, Apple had still not disclosed sales figures. Overall, the feeling is that they’re not too good. Pacific Crest Securities analyst Andy Hargreaves said he’s adjusted down his fiscal 2015 estimates to 10.5 million unit sales from 11 million.

Source: Forbes

16. Apple Watch sales have slipped to fewer than 20,000 units per day in June. This contrasts with the million units ordered on day one in April and the 200,000 sales per day in week one.

source: Slice

Fitness bands

17. The fitness band market is slipping, thanks to its cannibalisation by smart watches. Sales are forecast to reach 68.1 million units in 2015, down from 70 million units in 2014

source: Gartner

Smart clothing

18. The smart garment product category has the greatest potential for growth in the wearables space. Shipments are forecast to grow from 0.1 million units in 2014 to 26 million units in 2016.

Source: Gartner

19. Shipments of sensors used in wearables will rise from 67m in 2013 to 466m in 2019. The average wearable device shipped in 2019 will incorporate 4.1 sensor elements, up from 1.4 in 2013.

source: IHS Screen Digest

Healthcare wearables

20. Wearable medical devices will generate sales worth $41.3 billion by 2020. Last year, health monitoring and diagnostic wearables contributed 78 per cent of sales.

source: IndustryARC

Smart eyewear

21. Google Glass has come and gone, but there is still a market for smart glasses. Interest from niche groups will propel sales of 100 million by 2020.

source: Deloitte

22. There are 388 companies listed under ‘wearables’ on the Angelist investor platform.

source: Angelist

Consumer attitudes

23. Tech wearables, particularly those for health and fitness, fail to keep the interest of users for more than a few months. A third of device owners stopped using it within six months.

source: Endeavour Partners

24. Consumer awareness of wearable tech is on the rise, even if sales are embryonic. 74 per cent of US consumers are familiar with activity trackers, and 11 per cent have bought one. Meanwhile 81 per cent know about smartwatches, and three per cent own one.

source: NPD


25. Have you heard about hearables? Many think the next big trend is smart headphones or earplugs. A report in August 2014 predicted a global market of $5 billion for this new sector by 2018.

source: Wifore Consulting/Nick Hunn