CMO 2.0: Redefining leadership in modern marketing

The role of the B2B Chief Marketing Officer (CMO) has transformed dramatically in recent years.

Gone are the days when CMOs were solely focused on brand stewardship and demand generation. Today’s B2B CMOs are at the forefront of business innovation, embracing responsibilities that include data-driven decision-making, digital transformation, customer experience design, and even revenue accountability.

Modern CMOs must blend creative vision with operational precision, leveraging advanced tools like generative AI and predictive analytics to drive results. They are cross-functional leaders, shaping strategy and steering their organisations through a rapidly changing business landscape.

The CMO 2.0 community

Join CMO 2.0, a exclusive space for our global marketing community to connect, collaborate, and lead the evolution of B2B marketing. Engage with peers who are redefining marketing leadership, tackling today’s challenges, and shaping the future of the industry.

Gain access to an exclusive series of in-person and virtual events, share insights with peers, and contribute to our bi-annual B2B Marketing Benchmark Report—a collective resource offering unparalleled industry data and trends.

This is the place to redefine what it means to be a modern CMO

The Studio Nashville

CIO | CISO | CDO - Data | CDO - Digital

The Studio Nashville

Nashville, USA

27 Oct 2025

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The Studio Nashville CMO leadership

The Studio Nashville CMO leadership

Nashville, USA

27 Oct 2025

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The sustainability of IT

CIO | CISO | CDO - Digital | CDO - Data

The sustainability of IT

Virtual event

4 Nov 2025

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Data strategy for an AI-powered enterprise: Learnings and lessons

CIO | CISO | CDO - Digital | CDO - Data

Data strategy for an AI-powered enterprise: Learnings and lessons

Virtual event

5 Nov 2025

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From automation to autonomy: Rewiring enterprise operations with agentic AI

CIO | CISO

From automation to autonomy: Rewiring enterprise operations with agentic AI

Raffles at the OWO

6 Nov 2025

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Reviewing data mindsets to be an AI-ready organisation

Reviewing data mindsets to be an AI-ready organisation

St Paul’s Cathedral

11 Nov 2025

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What data leaders have learned in 2025 (France)

What data leaders have learned in 2025 (France)

Virtual event

12 Nov 2025

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From content chaos to intelligence: What AI means for enterprises

CIO | CISO | CDO - Digital | CDO - Data

From content chaos to intelligence: What AI means for enterprises

Virtual event

13 Nov 2025

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Marketing Advisory Board Meetup

Marketing Advisory Board Meetup

Virtual event

13 Nov 2025

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European Advisory Board Meetup

CIO | CISO | CDO - Digital | CDO - Data

European Advisory Board Meetup

Virtual event

18 Nov 2025

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Reinventing enterprise modernisation strategy with agentic AI

CIO | CISO

Reinventing enterprise modernisation strategy with agentic AI

The Hit Factory, New York

18 Nov 2025

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Quantum, AI and the future of cybersecurity defence

CIO | CISO | CDO - Digital | CDO - Data

Quantum, AI and the future of cybersecurity defence

Virtual event

19 Nov 2025

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Becoming a frontier firm: Are you ready to operationalise Agentic AI

CIO | CISO

Becoming a frontier firm: Are you ready to operationalise Agentic AI

Shakespeare's Globe

20 Nov 2025

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Same team, same target: Finessing the sales and marketing dynamic

Same team, same target: Finessing the sales and marketing dynamic

Virtual event

25 Nov 2025

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Technology Leaders Advisory Board Meetup - November

CIO | CISO | CDO - Digital | CDO - Data

Technology Leaders Advisory Board Meetup - November

Virtual event

25 Nov 2025

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Go for growth: Simplifying data, maximising value

CDO - Data | CDO - Digital | CISO | CIO

Go for growth: Simplifying data, maximising value

Deutsche Bank Park

27 Nov 2025

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The Studio, BAFTA 195 Piccadilly, CMO leadership

The Studio, BAFTA 195 Piccadilly, CMO leadership

London, UK

3 Dec 2025

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The Studio, BAFTA 195 Piccadilly

CIO | CISO | CDO - Data | CDO - Digital

The Studio, BAFTA 195 Piccadilly

London, UK

4 Dec 2025

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Nashville Advisory Board Meetup - December

CIO | CISO | CDO - Digital | CDO - Data

Nashville Advisory Board Meetup - December

Virtual event

9 Dec 2025

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The Studio, Abbey Road Studios, CMO Leadership

The Studio, Abbey Road Studios, CMO Leadership

London, UK

21 Apr 2026

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The Studio, Abbey Road Studios

CIO | CISO | CDO - Data | CDO - Digital

The Studio, Abbey Road Studios

London, UK

22 Apr 2026

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The Studio Sardinia

CIO | CISO | CDO - Digital | CDO - Data

The Studio Sardinia

Sardinia, Italy

23 Jun 2026

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Amit Sharma

VP & Global Head, Field Marketing and Sponsorships, Tata Communications

Angela O'Connell

Angela O'Connell

CMO, ex-Juro

Aparna Jairam

CMO, ex-Hexaware Technologies

Bonnie Pelosi

EMEA CMO, Microsoft

Chris Merrick

Senior Director, Global Marketing - Conferencing, Shure Incorporated

Emma Roffey

Founder and Co-CEO, Trusted