Same team, same target: Finessing the sales and marketing dynamic

Meetups: Marketing leaders meetup

Sales and marketing will recognise the need for business alignment. Particularly within B2B, buyers are expecting seamless, value-driven journeys, but disconnect within and between these two integral functions costs pipeline, slows deals, and exacerbates internal friction.

This virtual Meetup as part of HotTopics' CMO 2.0 series, brings CMOs and their sales counterparts into the same (virtual) room to unpack what real alignment looks like in 2025 beyond shared KPIs and vague talk of collaboration. From strategy to execution, lead handoff to community curation and management, we’ll dive into how top-performing teams are building a unified front that drives conversion, loyalty, and growth.

Event details

• Date: 13th November, 2025
• Time: 4 - 5 PM BST
• Location: Virtual
• Host: Peter Stojanovic, Editor, HotTopics 
  
  

Limited spaces availiable

Don't miss this chance to connect, learn, and grow with a community of marketing leaders from around the world.

Reserve your spot for the meet-up today.