
CMO 2.0
Redefining the B2B CMO
CMO 2.0 brings senior B2B marketing leaders together to navigate the expanding CMO mandate, share what works and lead growth with greater influence and impact.
The CMO role no longer stops at marketing
Today’s B2B CMOs are expected to build brands, create demand, shape customer experience, harness data and AI and contribute directly to growth. The opportunity is bigger, but so is the pressure to prove marketing’s value and influence decisions across the business.
Get involved through peer conversations, events, experiences and practical insight from the HotTopics community. Connect with marketing leaders facing the same challenges, learn what is working and explore how the next generation of CMOs are building influence, driving growth and shaping the business.
FEATURED
HotTopics Technology Buyer’s Shortlist 2026
A few things your buyers probably wish you knew
Who made the shortlist?
Meet the 10 most-recommended technology providers and discover why enterprise leaders trust them.
Who's winning across the tech stack?
Explore 45 recommended providers across AI, cloud, cybersecurity, data, business applications and more.
Who should you be watching?
Discover the emerging specialists, start-ups and challengers catching the attention of enterprise technology leaders.
How do you actually sell to the C-suite?
Straight from the buyers themselves: what they value, what turns them off and how providers can build relationships that last.

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