Recognising when your positioning is outdated without an unnecessary rebrand.
HotTopics C-Suite Exchange
Markets rarely stand still, yet many organisations keep speaking to customers as though nothing has changed. Economic uncertainty, AI adoption, procurement scrutiny, and shifting executive priorities have completely reshaped what buyers value today.
Following on from June's session about avoiding unnecessary rebrands, this discussion focuses on how marketing leaders spot when positioning has gone stale. We will look at customer research, competitive intelligence, and the organisational courage needed to answer one simple question: are we still solving the problems buyers actually care about?
The session starts with a keynote speaker before opening into a debate with the room.
Event details
📍 Location: Virtual
🗓 Date: 26th November 2026
🕛 Time: 12:00 PM – 1:00 PM
Apply to join
.jpg)
