How can marketers deliver now without sacrificing future growth?
HotTopics Marketing Meetup
Back in September, we brought together members of our global CMO community at a HotTopics Food for Thought to ask a provocative question: has the obsession with short-term pipeline ruined real growth?
It sparked a brilliant debate, and the conversation is far from over.
For this virtual follow-up, we’re bringing the community back together to continue where we left off. We’ll explore how senior marketers can balance immediate revenue pressure with long-term demand creation, defend investment in brand and present evidence that genuinely sways the board.
We’ll also ask whether our reliance on short-term attribution is helping marketing prove its value, or quietly holding it back.
Event details
📍 Location: Virtual
🗓 Date: 10th December 2026
🕛 Time: 4:00 PM – 5:00 PM
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