When metrics break trust: How wrong measurements damage teams

Meetups: Rebuilding alignment across marketing, sales, finance, and leadership

Measurement shapes behaviour. When KPIs are poorly chosen or misunderstood, they quietly corrode trust between marketing, sales, finance, and leadership. This session explores how misaligned metrics create friction, defensive behaviour, and short-termism even when everyone has good intent.

We’ll discuss real examples of where measurement went wrong, why it happens, and how senior marketers can reset KPIs to support better relationships and better outcomes. Expect an honest discussion about power, incentives, and how to measure progress without undermining collaboration.

Event details

• Date: 26th February 2026
• Time: 4 - 5 PM GMT
• Location: Virtual
• Host: Peter Stojanovic, Editor, HotTopics 
• Speakers: Rachel Fairley, Author of Rebrand Right
  
  

Reserve your spot for the meet-up today.