Your customers are your secret weapon

Meetups: How customer advocacy drives confidence, credibility, and new revenue

Everyone wants reassurance that they’re making the right decision—especially when their job is on the line. When choosing change over the status quo feels risky, one question matters more than any other: have people like me, in companies like mine, solved this problem with this product?

In marketing, we’re taught to obsess over everything up to the point of sale. Leads. Demand. Pipeline. Revenue. But what if the real growth opportunity starts after the deal is done? What if the post-sale experience and the voices of your happiest customers were the most powerful tools you have for winning new business? 

In this session, we’ll explore how and why nurturing customer advocacy builds trust, reduces buyer risk, and fuels sustainable growth. Together, we’ll discuss practical ways to turn customers into confident ambassadors and explore why this benefits marketing teams, sales teams, and customers alike.

Event details

• Date: 28th January 2026
• Time: 4 - 5 PM GMT
• Location: Virtual
• Host: Peter Stojanovic, Editor, HotTopics 
• Speakers: Rachel Fairley, Author of Rebrand Right | Emma Roffey, CEO of Trusted

Reserve your spot for the meet-up today.