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B2B Marketing Benchmark Report

B2B Marketing Leaders Benchmark Report

The definitive guide for marketing leaders looking to elevate their strategy and stay ahead of industry trends

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The leading C-suite community

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B2B marketing leaders benchmark report 2024

Compare budget, buyer journeys, talent, priorities and much more

We’re excited to introduce the bi-annual 2024 HotTopics B2B CMO Benchmark Report. This essential resource offers comprehensive comparisons of marketing strategies, budget allocations, and team structures, along with exclusive insights into buyer journeys and industry trends. By participating, you not only gain early access but also join a network of elite marketing leaders, positioning your business for growth.

 

Why participate?

Be part of shaping the future of B2B marketing. This is a community-driven resource, where your participation is essential to unlocking the full value. By contributing your insights, you’ll gain access to the full 2024 HotTopics B2B CMO Benchmark Report and join an elite group of C-suite marketing leaders who use this bi-annual report to guide their strategies and stay ahead of the latest trends.

Unlock exclusive insights

Unlock critical insights that will elevate your marketing strategy. The report provides:

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Salary comparisons

Ensure your compensation packages remain competitive
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Marketing strategies

Benchmark your strategies against the best in the industry
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Team & talent

Optimise your teams with proven organisational insights.
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Buyer & sales cycles

Improve customer engagement with strategic insights.

Participate now for access

Fill out the form, contribute your insights, and join an elite group of C-suite marketing leaders who rely on this bi-annual report to guide their strategies.

 

To get started, simply fill in the form 

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B2B marketing leaders benchmark report

B2B CMO benchmark report

Key dates

The B2B CMO Benchmark Report is published twice a year, offering fresh insights to help marketing leaders stay ahead. By participating in this community-driven report, you’ll contribute valuable data that shapes the findings and benchmarks.

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Participate

Contribute your insights for 2024 Benchmark report
Jun - Sep

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B2B benchmark report 2024

2024 Benchmark report unveiled
Oct 2024

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Participate

Contribute your insights for 2025 Benchmark report
Oct - April

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B2B benchmark report 2025

2025 Benchmark report unveiled
April 2025

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Marketing Advisory Board

Meet the HotTopics Marketing Advisory Board. This panel of industry trailblazers is at the heart of driving innovation and shaping the future of marketing. Our board members, drawn from diverse sectors and backgrounds, bring unparalleled expertise and insights, making HotTopics a leading voice in the marketing community.

Amit Sharma

Amit Sharma

Global Head, Field Marketing, Demand Generation & Sponsorships, Tata Communications

Angela O'Connell

Angela O'Connell

CMO, Juro

Aparna Jairam

Aparna Jairam

CMO, Hexaware Technologies

Bonnie Pelosi

Bonnie Pelosi

CMO UK, Microsoft

Chris Merrick

Chris Merrick

Senior Director, Global Marketing - Integrated Systems, Shure Incorporated

Emma Roffey

Emma Roffey

VP Marketing EMEAR, Cisco

Gemma Davies

Gemma Davies

Head of Global ABM x CXO Engagement, ServiceNow

Gareth Scragg

Gareth Scragg

Director, EMEA Portfolio & Demand Marketing, DXC Technology

John A Williams

John A Williams

Marketing Director & CMO EMEA, APAC, LatAm, Verizon

John Watton

John Watton

VP Marketing EMEA, VMware

Kritika Singh

Kritika Singh

Business Marketing Head UKI, Benelux & TMT, Europe, HCL Technologies

Lisa A Gilbert

Lisa A Gilbert

VP Brand & Content, Kyndryl

Mark Wheeler

Mark Wheeler

CMO, LeanIX

Matt Preschern

Matt Preschern

Chief Marketing and Demand Generation Officer, NTT

Matt Hooper

Matt Hooper

CMO, Quantexa

Mehul Kapadia

Mehul Kapadia

Chief Revenue Officer, Locus

Oliver Pilgerstorfer

Oliver Pilgerstorfer

CMO, IFS

Peter Thomas

Peter Thomas

CMO, Northumbria University

Rachel Fairley

Rachel Fairley

Global VP Brand Marketing, HPE

Rebecca Blackmore

Rebecca Blackmore

Senior Marketing Manager, OutSystems

Ruth Rowan

Ruth Rowan

CMO, Avanade

Ryan Nappi

Ryan Nappi

Marketing Director, Northern Europe, Tanium

Sarah Thomas

Sarah Thomas

Group CMO & EVP, Capgemini

Sarah Whipp

Sarah Whipp

CMO, Callsign

Shallu Behar-Sheehan

Shallu Behar-Sheehan

Marketing Transformation Advisor to Group CMO & EVP, Capgemini

Simon Edward

Simon Edward

VP, CMO & Client Experience Leader, IBM UKI, IBM

Steven Goddard

Steven Goddard

Senior Director, Marketing Programs, Nutanix

Steven Wastie

Steven Wastie

CMO, Immuta

Sumi Shukla

Sumi Shukla

VP EMEA & Global Partner Marketing, Riverbed Technology

Tina Morwani

Tina Morwani

Director, Global Campaigns, Snow Software

Tricia Stinton

Tricia Stinton

CMO, Capgemini

Utkarsh Srivastav

Utkarsh Srivastav

Global Manager and Head - Brand and Digital, L&T Technology Services

Van Diamandakis

Van Diamandakis

CMO, Vyond

Yafaa Ahres

Yafaa Ahres

Head of Marketing, Elsewhen

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Build powerful partnerships with Tech executives

Unlock powerful B2B marketing strategies to connect with tech leaders. Learn how to build lasting partnerships and drive business growth

Join the CMO community

To join the HotTopics Community and gain access to our exclusive content, events and networking opportunities simply fill in the form below.

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