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B2B Marketing Benchmark Report

B2B marketing leaders benchmark report

The definitive guide for marketing leaders looking to elevate their strategy and stay ahead of industry trends

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The leading C-suite community

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B2B marketing leaders benchmark report 2025

Compare budget, buyer journeys, talent, priorities and much more

We’re excited to introduce the bi-annual HotTopics B2B CMO Benchmark Report. This essential resource offers in-depth comparisons of marketing strategies, budget allocations, and team structures, alongside exclusive insights into buyer journeys and industry trends. Participate to gain access and connect with a network of marketing leaders—positioning your business for growth.

 

Why participate?

Shape the future of B2B marketing. Your insights are key to unlocking the full potential of this community-driven resource. By contributing, you’ll secure access to the full 2025 report and join an exclusive group of C-suite leaders who rely on it to stay ahead of trends and guide their strategies.

Unlock exclusive insights

Unlock critical insights that will elevate your marketing strategy. The report provides:

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Salary comparisons

Ensure your compensation packages remain competitive
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Marketing strategies

Benchmark your strategies against the best in the industry
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Team & talent

Optimise your teams with proven organisational insights.
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Buyer & sales cycles

Improve customer engagement with strategic insights.

Participate now for access

Fill out the form, contribute your insights, and join an elite group of C-suite marketing leaders who rely on this bi-annual report to guide their strategies.

 

To get started, simply fill in the form 

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B2B CMO benchmark report

Key dates

The B2B CMO Benchmark Report is published twice a year, offering fresh insights to help marketing leaders stay ahead. By participating in this community-driven report, you’ll contribute valuable data that shapes the insights and next steps for yourself and your peers.

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Contribute

Contribute your insights for 2025 benchmark report
Jan - April

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H1 benchmark report

Benchmark report unveiled
May

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Participate

Contribute your insights for 2025 Benchmark report
May - Sep

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H2 benchmark report

Benchmark report unveiled
Oct

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Marketing Advisory Board

Meet the HotTopics Marketing Advisory Board. This panel of industry trailblazers is at the heart of driving innovation and shaping the future of marketing. Our board members, drawn from diverse sectors and backgrounds, bring unparalleled expertise and insights, making HotTopics a leading voice in the marketing community.

Amit Sharma

Amit Sharma

Global Head, Field Marketing and Sponsorships, Tata Communications

Angela O'Connell

Angela O'Connell

CMO, ex-Juro

Aparna Jairam

Aparna Jairam

CMO, ex-Hexaware Technologies

Bonnie Pelosi

Bonnie Pelosi

EMEA CMO, Microsoft

Chris Merrick

Chris Merrick

Senior Director, Global Marketing - Conferencing, Shure Incorporated

Emma Roffey

Emma Roffey

VP Marketing EMEAR and Global Customer Advocacy Lead, Cisco

Gemma Davies

Gemma Davies

Head of Global ABM x CXO Engagement, ServiceNow

Gareth Scragg

Gareth Scragg

Marketing Director, EducAite Limited

John Williams

John Williams

International Marketing Director and CMO - EMEA, APAC LATAM, Verizon Enterprise Solutions

John Watton

John Watton

CMO, LettsGroup

Kritika Singh

Kritika Singh

Marketing Head-UK&I, France, S. Africa and Sustainability Marketing, HCLTech

Lisa A Gilbert

Lisa A Gilbert

VP Global Marketing, Kyndryl

Mark Wheeler

Mark Wheeler

Chief Marketing Officer, Storyblok

Matt Preschern

Matt Preschern

Chief Marketing and Demand Generation Officer, ex-NTT

Matt Hooper

Matt Hooper

CMO, Quantexa

Mehul Kapadia

Mehul Kapadia

Chief Revenue Officer, Locus

Oliver Pilgerstorfer

Oliver Pilgerstorfer

CMO, IFS

Peter Thomas

Peter Thomas

Director, Newick Consulting

Rachel Fairley

Rachel Fairley

Co-founder, Rebrand Right

Rebecca Blackmore

Rebecca Blackmore

Director of International Marketing, Ataccama

Ruth Rowan

Ruth Rowan

CMO, Avanade

Ryan Nappi

Ryan Nappi

Marketing Director, Northern Europe, Tanium

Sarah Thomas

Sarah Thomas

Group CMO & EVP, Capgemini

Sarah Whipp

Sarah Whipp

Chief Marketing Officer and Chief Sales Officer (int), Spendesk

Shallu Behar-Sheehan

Shallu Behar-Sheehan

Marketing Transformation Advisor to Group CMO & EVP, ex-Capgemini

Simon Edward

Simon Edward

VP, CMO & Client Experience Leader, ex-IBM

Steven Goddard

Steven Goddard

Senior Director, Marketing Programs, ex-Nutanix

Steven Wastie

Steven Wastie

CMO, Immuta

Sumi Shukla

Sumi Shukla

VP Global Marketing, Riverbed Technology

Tina Morwani

Tina Morwani

Director, Global Campaigns, Flexera

Tricia Stinton

Tricia Stinton

Chief Marketing Officer, CIS, Capgemini

Utkarsh Srivastav

Utkarsh Srivastav

Senior Director - Brand, Social and Digital Marketing, L&T Technology Services

Van Diamandakis

Van Diamandakis

Fractional CMO, censhare

Yafaa Ahres

Yafaa Ahres

Head of Marketing, Elsewhen

Join the CMO community

To join the HotTopics Community and gain access to our exclusive content, events and networking opportunities simply fill in the form below.

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