![B2B Marketing Benchmarking Report](https://hottopics.ht/hubfs/Leadership%20in%20Crisis-1.png)
B2B Marketing Benchmarking Report
Compare budget, buyer journeys, talent, priorities and much more.
![Mask group](https://hottopics.ht/hubfs/Mask%20group.png)
Compare Standards, Learn from Peers
We are excited to unveil our plans for our first ever B2B CMO Benchmark Report. This annual report will serve as a cornerstone for B2B marketing leaders offering a detailed comparison of marketing strategies, talent and team structures, budget allocations, buyer journeys, sales cycles, and more, across the technology industry.
Benchmark Your Marketing Performance
The 2024 B2B CMO Benchmark Report aims to empower marketing leaders by providing them with both quantitive and qualitative insights from peers around the world, insights that will help you in your decision-making and strategic planning, and providing more confidence as you activate the right strategies at the right time.
Why participate?
- Benchmark Your Marketing Practices: Evaluate your team’s structure, budget allocation, buyer engagement, and priorities against industry standards.
- Access Cutting-Edge Insights: Contributors to the benchmark will receive early access to the report's findings, offering a strategic advantage in planning and execution, within metrics-driven reporting and exclusive C-suite interviews.
- Influence Industry Metrics: Your input will help define the metrics that matter most, ensuring the report addresses the real challenges and opportunities facing yourself and your peers.
How to Get Involved:
We are inviting our global B2B marketing community to contribute to, and benefit from, this report:
- Sign Up for Early Access: Be the first to receive the full report upon release and utilise its insights ahead of the curve.
- Contribute to the Research: Share your expertise and insights through our targeted surveys and interviews, helping to shape the report’s content and focus.
- Register for the Launch Webinar: Join our exclusive webinar where we’ll discuss preliminary findings and gather additional input from participants like you.
Register to Shape and Receive the Benchmark Report
Complete the form below to contribute to and receive the benchmark report, and join our Global Marketing Community
Meet the HotTopics
Marketing Advisory Board
Our advisory board helps shape HotTopics' activities across the year, including The Studio.
![Amit Sharma](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Amit-Sharma.png)
Amit Sharma
Global Head, Field Marketing, Demand Generation & Sponsorships, Tata Communications
![Angela O'Connell](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Angela-OConnell.png)
Angela O'Connell
CMO, Juro
![Aparna Jairam](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Aparna-Jairam.png)
Aparna Jairam
CMO, Hexaware Technologies
![Bonnie Pelosi](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Bonnie-Pelosi.png)
Bonnie Pelosi
CMO UK, Microsoft
![Chris Merrick](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Chris-Merrick.png)
Chris Merrick
Senior Director, Global Marketing - Integrated Systems, Shure Incorporated
![Emma Roffey](https://hottopics.ht/hubfs/Website%20Imagery/Testimonial%20Images%20(480x480)/Emma%20Roffey.jpg)
Emma Roffey
VP Marketing EMEAR, Cisco
![Gemma Davies](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Gemma-Davies.png)
Gemma Davies
Head of Global ABM x CXO Engagement, ServiceNow
![Gareth Scragg](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Gareth-Scragg.png)
Gareth Scragg
Director, EMEA Portfolio & Demand Marketing, DXC Technology
![John A Williams](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/John-Williams.png)
John A Williams
Marketing Director & CMO EMEA, APAC, LatAm, Verizon
![John Watton](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/John-Watton.png)
John Watton
VP Marketing EMEA, VMware
![Kritika Singh](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Kritika-Singh.png)
Kritika Singh
Business Marketing Head UKI, Benelux & TMT, Europe, HCL Technologies
![Lisa A Gilbert](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Lisa-A-Gilbert.png)
Lisa A Gilbert
VP Brand & Content, Kyndryl
![Mark Wheeler](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Mark-Wheeler.png)
Mark Wheeler
CMO, LeanIX
![Matt Preschern](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Matt-Preschern.png)
Matt Preschern
Chief Marketing and Demand Generation Officer, NTT
![Matt Hooper](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Matt-Hooper.png)
Matt Hooper
CMO, Quantexa
![Mehul Kapadia](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Mehul-Kapadia.png)
Mehul Kapadia
Chief Revenue Officer, Locus
![Oliver Pilgerstorfer](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Oliver-Pilgerstorfer.png)
Oliver Pilgerstorfer
CMO, IFS
![Peter Thomas](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Peter-Thomas.png)
Peter Thomas
CMO, Northumbria University
![Rachel Fairley](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Rachel-Fairley.png)
Rachel Fairley
Global VP Brand Marketing, HPE
![Rebecca Blackmore](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Rebecca-Blackmore.png)
Rebecca Blackmore
Senior Marketing Manager, OutSystems
![Ruth Rowan](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Ruth-Rowan.png)
Ruth Rowan
CMO, Avanade
![Ryan Nappi](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Ryan-Nappi.png)
Ryan Nappi
Marketing Director, Northern Europe, Tanium
![Sarah Thomas](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Sarah-Thomas.png)
Sarah Thomas
Group CMO & EVP, Capgemini
![Sarah Whipp](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Sarah-Whipp.png)
Sarah Whipp
CMO, Callsign
![Shallu Behar-Sheehan](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Shallu-Behar-Sheehan.png)
Shallu Behar-Sheehan
Marketing Transformation Advisor to Group CMO & EVP, Capgemini
![Simon Edward](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Simon-Edward.png)
Simon Edward
VP, CMO & Client Experience Leader, IBM UKI, IBM
![Steven Goddard](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Steven-Goddard.png)
Steven Goddard
Senior Director, Marketing Programs, Nutanix
![Steven Wastie](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Steven-Wastie.png)
Steven Wastie
CMO, Immuta
![Sumi Shukla](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Sumi-Shukla.png)
Sumi Shukla
VP EMEA & Global Partner Marketing, Riverbed Technology
![Tina Morwani](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Tina-Morwani.png)
Tina Morwani
Director, Global Campaigns, Snow Software
![Tricia Stinton](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Tricia-Stinton.png)
Tricia Stinton
CMO, Capgemini
![Utkarsh Srivastav](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Utkarsh-Srivastav.png)
Utkarsh Srivastav
Global Manager and Head - Brand and Digital, L&T Technology Services
![Van Diamandakis](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Van-Diamandakis.png)
Van Diamandakis
CMO, Vyond
![Yafaa Ahres](https://hottopics.ht/hubfs/Website%20Imagery/Marketing%20Advisory%20Board/Yafaa-Ahres.png)
Yafaa Ahres
Head of Marketing, Elsewhen
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