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B2B Marketing Benchmark Report

B2B Marketing Benchmarking Report

Compare budget, buyer journeys, talent, priorities and much more.

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Compare Standards, Learn from Peers

We are excited to unveil our plans for our first ever B2B CMO Benchmark Report. This annual report will serve as a cornerstone for B2B marketing leaders offering a detailed comparison of marketing strategies, talent and team structures, budget allocations, buyer journeys, sales cycles, and more, across the technology industry.


Benchmark Your Marketing Performance

The 2024 B2B CMO Benchmark Report aims to empower marketing leaders by providing them with both quantitive and qualitative insights from peers around the world, insights that will help you in your decision-making and strategic planning, and providing more confidence as you activate the right strategies at the right time.


Why participate?

  • Benchmark Your Marketing Practices: Evaluate your team’s structure, budget allocation, buyer engagement, and priorities against industry standards.
  • Access Cutting-Edge Insights: Contributors to the benchmark will receive early access to the report's findings, offering a strategic advantage in planning and execution, within metrics-driven reporting and exclusive C-suite interviews.
  • Influence Industry Metrics: Your input will help define the metrics that matter most, ensuring the report addresses the real challenges and opportunities facing yourself and your peers.


How to Get Involved:

We are inviting our global B2B marketing community to contribute to, and benefit from, this report:

  • Sign Up for Early Access: Be the first to receive the full report upon release and utilise its insights ahead of the curve.
  • Contribute to the Research: Share your expertise and insights through our targeted surveys and interviews, helping to shape the report’s content and focus.
  • Register for the Launch Webinar: Join our exclusive webinar where we’ll discuss preliminary findings and gather additional input from participants like you.


Register to Shape and Receive the Benchmark Report

Complete the form below to contribute to and receive the benchmark report, and join our Global Marketing Community