The Global B2B CMO 100 Awards
Celebrating the Top 100 Global B2B CMOs in the technology sector
Celebrating the B2B CMO 100
Welcome to the Global B2B CMO 100 Awards. Join us as we celebrate the most innovative and effective Chief Marketing Officers in the business-to-business sector. These leaders are recognised for their visionary strategies and transformative contributions that are shaping the future of marketing in the technology sector.
Why these awards matter
Annually, the Global B2B CMO 100 Awards set the standard for excellence in marketing leadership. Nominated by our global community of peers and industry leaders, and selected by an independent panel of seasoned professionals, the top 100 B2B CMOs in technology represent the pinnacle of achievement in their field.
Global B2B CMO 100 Awards 2025
Nominations open
Nominations are now open for the Global B2B CMO 100 Awards, recognising the visionary leaders shaping the future of marketing.
Nominate yourself or a peer by 1st Masrch 2025
Global B2B CMO 100
judges 2024
Isabelle Duarte
CMO, Soldo
Antonia Wade
CMO, PWC
Samir Bagga
CMO, L&T Technology Services
Jussi Wacklin
CMO & SVP, T-Systems International
Adam Berlew
Equinix
Adam Berlew
CMO
Alison Wagonfeld
Alison Wagonfeld
VP Marketing, Google - CMO, Google Cloud
Allison Dew
Formerly - Dell Technologies
Allison Dew
Former CMO & EVP
Amanda Jobbins
Vodafone
Amanda Jobbins
Global CMO & Director Strategic Partners
Amber Armstrong
Salesforce
Amber Armstrong
SVP and CMO, Sales Cloud
Amit Daniel
Checkmarx
Amit Daniel
CMO
Amit Tyagi
HTC Global Services
Amit Tyagi
CMO
Arturo Pena
SoftServe
Arturo Pena
CMO
Aruna Ravichandran
Webex by Cisco
Aruna Ravichandran
SVP, CMO
Ash Parikh
Trellix Corporation
Ash Parikh
CMO
Ashish Babu
Tata Consultancy Services
Ashish Babu
CMO Europe & UK
Ashley Kramer
GitLab Inc.
Ashley Kramer
CMO & CSO
Barbara Holzapfel
Genesys
Barbara Holzapfel
CMO
Bruno Bertini
8x8
Bruno Bertini
CMO
Bryan Urioste
Redwood Software
Bryan Urioste
CMO
Carole Offredo
Dataiku
Carole Offredo
CMO
Caroline Bright
Ricoh
Caroline Bright
CMO
Carrie Palin
Cisco
Carrie Palin
SVP & Chief Marketing Officer
Cath Keers
Sage
Cath Keers
CMO
Chris Kozup
Chris Kozup
Chris Kozup
CMO
Chris Kozup
Chris Tung
Alibaba Group
Chris Tung
CMO
Christine Nurnberger
OutSystems
Christine Nurnberger
CMO
Christopher Powell
Qlik
Christopher Powell
CMO
Claire Hockin
Splunk
Claire Hockin
SVP & CMO
David Keene
Wipro
David Keene
CMO, Europe
Dawn Colossi
Software AG
Dawn Colossi
CMO
Denise Persson
Snowflake
Denise Persson
CMO
Emma Chalwin
Workday
Emma Chalwin
CMO
Eric Herzog
Infinidat
Eric Herzog
CMO
Fiona Carney
Microsoft
Fiona Carney
CMO EMEA
Flynn Maloy
Lenovo ISG
Flynn Maloy
CMO
Gabrielle Boko
NetApp
Gabrielle Boko
CMO
Gaurav Chand
Cognizant
Gaurav Chand
CMO & EVP
Helen Whetton
BT Group
Helen Whetton
Global Brand & Marketing Director
Hugh Owen
MicroStrategy
Hugh Owen
EVP & CMO
Iris Meijer
Verizon Communications
Iris Meijer
CMO & CPO
Izabela Misiorny
Siteimprove
Izabela Misiorny
CMO
Jacqueline Woods
Teradata
Jacqueline Woods
CMO
Jean English
Juniper Networks
Jean English
CMO
Jeff Titterton
Stripe
Jeff Titterton
CMO
Jennifer Chase
SAS
Jennifer Chase
CMO & EVP
Jim Kruger
Informatica
Jim Kruger
EVP & CMO
John Maddison
Fortinet
John Maddison
CMO & EVP Product Strategy
Julia White
SAP
Julia White
Chief Marketing & Solutions Officer & Executive Board Member
Julie Woods-Moss
Thoughtworks
Julie Woods-Moss
CMO
Juliette Rizkallah
Kong
Juliette Rizkallah
CMO
Kady Srinivasan
Lightspeed Commerce
Kady Srinivasan
CMO
Katherine Klingler
Brightcove
Katherine Klingler
CMO
Kathie Johnson
Sitecore
Kathie Johnson
CMO
Kaustubh Chandra
Airtel Business
Kaustubh Chandra
CMO & Head Sales Ops and Digital Sales Group
Keith Pearce
Alteryx
Keith Pearce
CMO
Kelly Waldher
Zendesk
Kelly Waldher
CMO
Kirsten Allegri Williams
Infor
Kirsten Allegri Williams
CMO
KP Unnikrishnan
Palo Alto Networks
KP Unnikrishnan
CMO
Kylan Lundeen
Qualtrics
Kylan Lundeen
CMO
Laura Heisman
Dynatrace
Laura Heisman
CMO
Leah K. Rasori
Global Payments Inc.
Leah K. Rasori
CMO
Leigh Cantrell Day
Red Hat
Leigh Cantrell Day
SVP Marketing
Lisa Campbell
OneTrust
Lisa Campbell
CMO
Lissa Hollinger
Veritas Technologies
Lissa Hollinger
SVP & CMO
Liz Urheim
IBM
Liz Urheim
VP and CMO, Software
Lynn Lucas
Pure Storage
Lynn Lucas
CMO
Mandy Dhaliwal
Nutanix
Mandy Dhaliwal
CMO
Margaret Herndon
RealPage
Margaret Herndon
CMO
Maria Bartolome Winans
Kyndryl
Maria Bartolome Winans
CMO
Mark Wheeler
LeanIX
Mark Wheeler
CMO
Martyn Etherington
BMC Software
Martyn Etherington
SVP and CMO
Matt Fairbanks
Island
Matt Fairbanks
CMO
Meagen Eisenberg
Lacework
Meagen Eisenberg
CMO
Meg O'Leary
Tenable
Meg O'Leary
CMO
Michael Rolland
Devoteam
Michael Rolland
CMO
Natasha Pearson
Orange Business Services
Natasha Pearson
Chief Marketing and Communications Officer
Neha Kathuria
Infogain
Neha Kathuria
CMO
Oliver Pilgerstorfer
IFS
Oliver Pilgerstorfer
CMO
Paige O'Neil
Seismic
Paige O'Neil
CMO
Paz Macdonald
Hyperscience
Paz Macdonald
CMO
Peder Ulander
MongoDB
Peder Ulander
CMO
Peter Weingard
Wipro
Peter Weingard
VP, Global Head of Brand & CMO, Wipro Consulting
Rachel Thornton
Fivetran
Rachel Thornton
CMO
Rick Jackson
Veeam Software
Rick Jackson
CMO
Ricky Schultz
Databricks
Ricky Schultz
CMO
Ruth Rowan
Avanade
Ruth Rowan
CMO
Ryan Kam
LogicMonitor
Ryan Kam
CMO
Sally Croft
Ericsson
Sally Croft
CMO
Sandy Ono
OpenText
Sandy Ono
EVP & CMO
Sara Varni
Datadog
Sara Varni
CMO
Sarah Hospelhorn
BigID
Sarah Hospelhorn
CMO
Sarah Roberts
Boldyn Networks
Sarah Roberts
CMO
Scott Anderson
Intermedia
Scott Anderson
CMO
Simon Mouyal
CyberArk
Simon Mouyal
CMO
Steven Wastie
Immuta
Steven Wastie
CMO
Sumit Virmani
Infosys
Sumit Virmani
EVP and Global CMO
Teresa Poggenpohl
Unisys
Teresa Poggenpohl
SVP and CMO
Tim Minahan
OneStream Software
Tim Minahan
EVP & CMO
Tricia Stinton
Capgemini
Tricia Stinton
CMO, CIS
Ulf Henning
Accenture
Ulf Henning
CMO Europe, Middle East and Africa
Vivian Gomes
Movate
Vivian Gomes
CMO
Yaffa Cohen-Ifrah
Sapiens
Yaffa Cohen-Ifrah
CMO and Head of Invester Relations
Zarina L Stanford
Bazaarvoice
Zarina L Stanford
CMO
Zeynep Inanoglu Ozdemir
Atlassian
Zeynep Inanoglu Ozdemir
CMO