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HotTopics Studio
Amsterdam

Johan Cruijff Arena

19th November 2026

Featured Article

What is a Service Visionary?

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Award-winning C-suite event series for enterprise technology and marketing leaders

Part of the HotTopics Studio World Tour, connecting one global community through unforgettable experiences across the UK, Europe and North America

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Learn from Europe's best

The fastest way to grow as a leader is to learn from leaders who see the world differently.

As the HotTopics Studio World Tour arrives in Amsterdam, enterprise technology and marketing leaders come together to exchange ideas, challenge perspectives and learn from the organisations shaping the future across Europe.

Hosted at the iconic Johan Cruijff Arena and home to the HotTopics European C-suite Awards, HotTopics Studio Amsterdam combines peer-led discussions, executive roundtables and a celebration of Europe's most influential technology and marketing leaders.

You'll leave with fresh perspectives, trusted relationships and new ideas inspired by the people shaping what's next.

HotTopics Studio Amsterdam

Venue:
Johan Cruijff Arena

Date:
19th November 2026

Who can attend:
Our most exclusive event invites senior leaders 

  • CIOs, CISOs, CMOs and  CDOs (Digital and Data leaders), Technology and Marketing leaders

What to expect

Global CIO 100

HotTopics European
C-Suite Awards

Hear from award-winning leaders and senior executives sharing the ideas, experiences and leadership approaches shaping organisations across Europe.

Edwin van der Sar

From the pitch to the boardroom

Hear Edwin van der Sar share the leadership lessons, resilience and team-building strategies that shaped his success as both a world-class athlete and CEO.

real talk, bold thinking

Executive
roundtables

Small, peer-led discussions designed for honest conversations, fresh perspectives and practical insight. Learn from leaders facing the same challenges and leave with ideas you can put into practice.

Agenda

08:00 → 09:00 AM
Registration, Networking and Breakfast
Johan Cruijff Arena
Registration and a networking breakfast before we dive into the HotTopics Studio.
09:00 → 09:05
HotTopics Studio Amsterdam open
Welcome
Johan Cruijff Arena
Meet your hosts and kick off the day
Doug Drinkwater
Editorial and Strategy Director, HotTopics
Peter Stojanovic
Editor, HotTopics
09:05 → 10:10 AM
From the pitch to the boardroom
Keynote
Johan Cruijff Arena

Join us as we hear from Edwin van der Sar as he reflects on a career defined by resilience, leadership, and performing under pressure - both on the pitch and in the boardroom. From elite sport to executive leadership, this fireside chat explores what it takes to build high-performing teams, navigate setbacks, and lead with composure when it matters most.

Edwin van der Sar
Former Ajax CEO & Professional Footballer
10:10 → 10:40 AM
From ambition to execution – Are we delivering with impact?
Panel
Johan Cruijff Arena

Many organisations are generating a wealth of AI ideas but failing to translate them into meaningful action. While use cases continue to multiply, few are actually implemented at scale - highlighting a growing gap between ambition and execution. In many cases, strategy is moving faster than delivery, raising questions about whether AI initiatives are truly creating impact.

Are we actually transforming the business - or just dressing up indecision as innovation?

Berk Mumyakmaz
CIO - Netherlands - Coca-Cola Europacific Partners
Anindita Misra
Director AI & AI Governance - Brenntag
Allan Cockriel
Group Chief Information and Data Officer - ASML
10:40 → 11:10 AM
Enablement or exposure: The uncomfortable truth about AI democratisation
Panel
Johan Cruijff Arena

AI was meant to democratise innovation. Instead, it may be democratising risk. As generative AI spreads across every function of the enterprise, organisations are losing control over how data is used, decisions are made, and accountability is managed. Employees are adopting AI faster than governance can keep up — often outside IT oversight entirely.

This session explores the new reality facing technology leaders: AI is no longer a controlled transformation programme, but a decentralised power shift. Leaders will debate what AI maturity actually looks like inside executive teams — where the variance is often surprising — alongside what happens to traditional organisational design when agentic teams become the norm, and the junior talent pipeline question that few organisations are ready to confront.

11:30 → 12:30 PM
Networking Roundtables
Johan Cruijff Arena
Be a part of engaging, honest, and thought-provoking conversations with your peers, exploring the ideas and challenges shaping today’s HotTopics communities
12:30 → 1:30 PM
Lunch
Johan Cruijff Arena
1:30 → 2:30 PM
Networking Roundtables
Roundtable
Johan Cruijff Arena

Be a part of engaging, honest, and thought-provoking conversations with your peers, exploring the ideas and challenges shaping today’s HotTopics communities.

2:30 → 3:00 PM
Is AI governance already broken?
Panel
Johan Cruijff Arena

As AI accelerates product development, governance frameworks are struggling to keep pace - and the EU Cyber Resilience Act is about to expose exactly where they fall short. With new obligations forcing organisations to take responsibility for security across the entire lifecycle, leaders are being pushed to reconcile speed, scale, and accountability in ways they haven’t before. This session invites an honest conversation about the cracks already showing: unclear ownership, reactive security, and whether “secure by design” is a reality - or just something we say to stay compliant. So the real question is: are we building responsibly - or just hoping regulation doesn’t catch up too quickly?

David Garcia Hernando
CIO - TUI Group
Dimitri van Zantvliet
CISO - Dutch Railways
Gustavo Maniá
Information Security and Risk Manager (Regional CISO) - HEINEKEN
3:00 → 5:00 PM
HotTopics Global C-suite awards celebration
Panel
Johan Cruijff Arena

Built by leaders, for leaders, the HotTopics Global C-suite Awards are shaped by those who understand what leadership really takes. This year, we’re proud to bring that vision to Europe for the very first time . Join us to celebrate the winners across our global CIO, CISO, CDO and CMO categories, who have bee recognised by a global network of 20,000+ executives.

5:00 → 5:15 PM
Closing remarks
Johan Cruijff Arena
Wrapping up the HotTopics Studio, final thoughts and comments from your hosts.
Doug Drinkwater
Editorial and Strategy Director, HotTopics
Peter Stojanovic
Editor, HotTopics

Thanks to our partners

Experience HotTopics Studio

Hear directly from the leaders who make HotTopics Studio what it is. Discover why they return year after year, the relationships they've built and what makes the experience unlike anything else.

 

Join leaders from the world's leading organisations

Join more than 20,000 executive leaders, representing 75% of the Fortune 500, through award-winning Studio experiences designed for meaningful conversations and lasting relationships.

Shell
HSBC
Verizon
AstraZeneca
Unilever
Diageo
BT
Experian
GE
NTT Ltd.
Boeing
American Airlines
Cisco
Oracle
Target
ForgeRock
AXA
Airbus
Telefonica
BASF
Carrefour
Ericsson
Bayer
Schneider Electric
BUPA
Santander
Allen & Overy
Asda
Beiersdorf
ALDI
Costa Coffee
Volvo
Amazon
HMRC
BEIS
Bank of England
Yum Brands
Persimmon Homes
Cigna
AT&T
Generali
Walgreens

Apply to join

Engage, share, and learn with the brightest minds in our global C-suite community at this exclusive, premium event.
While attendance is free, we require a commitment to attend or to send a representative if you cannot make it.
Simply fill in the form below to secure your spot.

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