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HotTopics Studio World Tour

Johan Cruijff Arena

Amsterdam

19th November 2026

Part of the HotTopics Studio World Tour, where the world’s most influential enterprise technology leaders come together in the world’s most iconic venues.

Learn from Europe's best

The fastest way to grow as a leader is to learn from leaders who see the world differently.

As the HotTopics Studio World Tour arrives in Amsterdam, enterprise technology leaders come together to exchange ideas, challenge perspectives and learn from the organisations shaping the future across Europe.

Hosted at the iconic Johan Cruijff Arena and home to the HotTopics European C-suite Awards, HotTopics Studio Amsterdam combines peer-led discussions, executive roundtables and a celebration of Europe's most influential technology and marketing leaders.

You'll leave with fresh perspectives, trusted relationships and new ideas inspired by the people shaping what's next.

HotTopics Studio Amsterdam

Venue:
Johan Cruijff Arena

Date:
19th November 2026

Who can attend:
Our most exclusive event invites senior leaders 

  • CIOs, CISOs, CMOs and  CDOs (Digital and Data leaders), Technology and Marketing leaders

What to expect

Global CIO 100

HotTopics European
C-Suite Awards

Hear from award-winning leaders and senior executives sharing the ideas, experiences and leadership approaches shaping organisations across Europe.

Edwin van der Sar

From the pitch to the boardroom

Hear Edwin van der Sar share the leadership lessons, resilience and team-building strategies that shaped his success as both a world-class athlete and CEO.

real talk, bold thinking

Executive
roundtables

Small, peer-led discussions designed for honest conversations, fresh perspectives and practical insight. Learn from leaders facing the same challenges and leave with ideas you can put into practice.

Agenda

08:00 → 08:45 AM
Registration, networking and breakfast
Athene 87 / Sky Club
Registration and a networking breakfast before we dive into the HotTopics Studio.
08:45→08:50
HotTopics Studio Amsterdam open
Welcome
Athene 87
Meet your hosts and kick off the day
Doug Drinkwater
Editorial and Strategy Director, HotTopics
Peter Stojanovic
Editor, HotTopics
08:50 → 09:35 AM
From the pitch to the boardroom
Keynote
Athene 87

Join us as we hear from Edwin van der Sar as he reflects on a career defined by resilience, leadership, and performing under pressure - both on the pitch and in the boardroom. From elite sport to executive leadership, this fireside chat explores what it takes to build high-performing teams, navigate setbacks, and lead with composure when it matters most.

Edwin van der Sar
Former Ajax CEO & Professional Footballer
09:35→10:05
C-Suite Stories: Lessons in leadership
Panel
Athene 87

Awards celebrate the moment, but what matters is what comes after. We’ll catch up with past winners to hear what they’ve been up to since, what has changed, what hasn’t, and what they’re tackling next.

Ashley Warren
CIO - Group Technology Services SSE
Hazel Diez Castano
Global CISO Santander
Eloy Sasot
CDO ASML
10:05 → 10:35
Europe's digital ambitions and its C-suite
Panel
Athene 87

Europe's continent-wide push for AI-, cloud- and network-soveriegnty makes strategic sense as the bloc re-positions itself between evolving super-powers, increasingly uncomfortable in an uncertain future. Yet Europe does not yet have the investment or business dynamism of the US, nor the centrality of public sector decision-making that has powered China's dominance in supply chains and trade. This leaves much responsibility at the doors of Europe's business leaders and C-suite. What is the path forward?

10:35→11:10
AI knows what we know. But does it know why?
Panel
Athene 87

AI makes organisational knowledge easier to access. But what gets lost when finding information replaces a conversation with the person who created it?

This panel explores whether AI can preserve the context, debate and judgement behind decisions, and how leaders can ensure easier access to knowledge leads to better understanding.

Berk Mumyakmaz
CIO - Netherlands - Coca-Cola Europacific Partners
Anindita Misra
Director AI & AI Governance - Brenntag
Allan Cockriel
Group Chief Information and Data Officer - ASML
Peter Stojanovic
Host
11:30 → 12:30 PM
Networking roundtables
Athene 87

Be a part of engaging, honest, and thought-provoking conversations with your peers, exploring the ideas and challenges shaping today’s HotTopics communities

TOPIC AND DISCUSSION

Where is your north star?

What should define the next chapter of your leadership career? Explore influence, purpose, skills and succession as the expectations of technology leaders evolve.

Resilience is a leadership decision

How do you keep the organisation moving when threats collide? Examine decision rights, cross-functional accountability and the trade-offs between efficiency, resilience and growth.

Modernise for the hybrid multi-cloud reality

Choose the right home for applications and workloads while managing legacy constraints, cost and continuity. Show the business outcome of an infrastructure or operating-model change.

Make AI pay off with agents built for scale

Move beyond pilots with clear ownership, governed workflows and measurable results. Bring a customer story (where possible) showing where agents add value and where people retain control.

The future workplace people really need

How do we improve productivity without sacrificing wellbeing, belonging or trust? Examine hybrid work, AI adoption, employee voice and the experience of work.

Secure AI before it scales

Control human, machine and agent access; protect sensitive data; make accountability visible. Show how practical controls enable AI adoption across the enterprise.

Doing more with less

How do you protect delivery when budgets, capacity and expectations pull in different directions? Discuss what to stop, where to invest and how to avoid exhausting the team.

From projects to products: A new operating model

Organise persistent, cross-functional teams around products and measurable outcomes. Explore funding, ownership and ways of working that sustain value beyond a one-off technology delivery.

Sustainable AI and IT

Measure technology’s footprint and use the evidence in AI, cloud, infrastructure and supplier decisions. Show the trade-offs between performance, cost, energy use and environmental impact.

People-first AI adoption

Build AI fluency and redesign work so teams can use AI effectively while retaining human judgement and expertise. Show how adoption, skills and job design translate into better work.

12:30 → 2:00 PM
Lunch and private stadium tours
Athene 87
2:00 → 3:00 PM
Networking roundtables
Roundtable
Athene 87

Be a part of engaging, honest, and thought-provoking conversations with your peers, exploring the ideas and challenges shaping today’s HotTopics communities.

TOPIC AND DISCUSSION

Where is your north star?

What should define the next chapter of your leadership career? Explore influence, purpose, skills and succession as the expectations of technology leaders evolve.

Resilience is a leadership decision

How do you keep the organisation moving when threats collide? Examine decision rights, cross-functional accountability and the trade-offs between efficiency, resilience and growth.

Modernise for the hybrid multi-cloud reality

Choose the right home for applications and workloads while managing legacy constraints, cost and continuity. Show the business outcome of an infrastructure or operating-model change.

Make AI pay off with agents built for scale

Move beyond pilots with clear ownership, governed workflows and measurable results. Bring a customer story (where possible) showing where agents add value and where people retain control.

The future workplace people really need

How do we improve productivity without sacrificing wellbeing, belonging or trust? Examine hybrid work, AI adoption, employee voice and the experience of work.

Secure AI before it scales

Control human, machine and agent access; protect sensitive data; make accountability visible. Show how practical controls enable AI adoption across the enterprise.

Doing more with less

How do you protect delivery when budgets, capacity and expectations pull in different directions? Discuss what to stop, where to invest and how to avoid exhausting the team.

From projects to products: A new operating model

Organise persistent, cross-functional teams around products and measurable outcomes. Explore funding, ownership and ways of working that sustain value beyond a one-off technology delivery.

Sustainable AI and IT

Measure technology’s footprint and use the evidence in AI, cloud, infrastructure and supplier decisions. Show the trade-offs between performance, cost, energy use and environmental impact.

People-first AI adoption

Build AI fluency and redesign work so teams can use AI effectively while retaining human judgement and expertise. Show how adoption, skills and job design translate into better work.

3:00 → 3:30 PM
Is AI governance already broken?
Panel
Athene 87

As AI accelerates product development, governance frameworks are struggling to keep pace - and the EU Cyber Resilience Act is about to expose exactly where they fall short. With new obligations forcing organisations to take responsibility for security across the entire lifecycle, leaders are being pushed to reconcile speed, scale, and accountability in ways they haven’t before. This session invites an honest conversation about the cracks already showing: unclear ownership, reactive security, and whether “secure by design” is a reality - or just something we say to stay compliant. So the real question is: are we building responsibly - or just hoping regulation doesn’t catch up too quickly?

 
 
David Garcia Hernando
CIO - TUI Group
Dimitri van Zantvliet
CISO - Dutch Railways
Gustavo Maniá
Information Security and Risk Manager (Regional CISO) - HEINEKEN
Ugur Basak
Director of Engineering - TomTom
3:30 → 4:00 PM
Break
Athene 87
4:00 → 4:20 PM
The winning mindset: What business can learn from elite sport
Guest Speaker
Athene 87

Marcia Goddard works at the intersection of neuroscience, psychology and elite performance, helping organisations build cultures where people perform at their very best. Drawing on her experience in Formula 1 and elite sport, Maria challenges conventional thinking about resilience, decision-making and what truly separates exceptional talent from sustained success. In this session, she'll explore what business leaders can learn from the psychology of world champions—and how to thrive when the margins between good and great are razor thin.

 

Marcia Goddard
Founder & CEO - Brain Matters
4:20 → 5:30 PM
HotTopics Global C-suite awards celebration
Panel
Athene 87

Built by leaders, for leaders, the HotTopics Global C-suite Awards are shaped by those who understand what leadership really takes. This year, we’re proud to bring that vision to Europe for the very first time . Join us to celebrate the winners across our global CIO, CISO, CDO and CMO categories, who have bee recognised by a global network of 20,000+ executives.

5:30 → 5:45 PM
Closing remarks
Johan Cruijff Arena
Wrapping up the HotTopics Studio, final thoughts and comments from your hosts.
Doug Drinkwater
Editorial and Strategy Director, HotTopics
Peter Stojanovic
Editor, HotTopics

Thanks to our partners

Experience HotTopics Studio

Hear directly from the leaders who make HotTopics Studio what it is. Discover why they return year after year, the relationships they've built and what makes the experience unlike anything else.

 

Join leaders from the world's leading organisations

Join more than 20,000 executive leaders, representing 75% of the Fortune 500, through award-winning Studio experiences designed for meaningful conversations and lasting relationships.

Shell
HSBC
Verizon
AstraZeneca
Unilever
Diageo
BT
Experian
GE
NTT Ltd.
Boeing
American Airlines
Cisco
Oracle
Target
ForgeRock
AXA
Airbus
Telefonica
BASF
Carrefour
Ericsson
Bayer
Schneider Electric
BUPA
Santander
Allen & Overy
Asda
Beiersdorf
ALDI
Costa Coffee
Volvo
Amazon
HMRC
BEIS
Bank of England
Yum Brands
Persimmon Homes
Cigna
AT&T
Generali
Walgreens

Apply to join

Engage, share, and learn with the brightest minds in our global C-suite community at this exclusive, premium event.
While attendance is free, we require a commitment to attend or to send a representative if you cannot make it.
Simply fill in the form below to secure your spot.

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